基于战略视角下的企业项目管理

发布时间：2018-05-05 11:39

本文选题：战略管理 + 项目组合管理　；参考：《新疆财经大学》2007年硕士论文

【摘要】： 随着知识经济的到来,生产力的飞速发展,科学和技术的不断更新要求企业必须以项目为中心,迫使企业在新产品研发、市场营销、技术创新、产业化升级及产品线更新等方面采用专业化的项目管理不断超越本身,从而创造或者维持企业核心竞争能力。项目管理的组织形式为企业组织的发展提供了一种新的发展模式,它超越了对项目本身的管理,并且上升为一种企业管理思想和操作化模式,这种企业管理思想模式被称为企业化项目管理或企业项目管理。从全球范围来看,企业生存发展的环境竞争越来越激烈,迫切地需要用系统的战略观点去指导企业的项目管理实践。就目前项目管理的知识体系而言,相关知识的研究成果主要集中在项目管理的操作层面上,针对单个项目的实施,侧重在一次性活动,企业整体发展战略层面的项目管理模式研究的相关理论知识还比较匮乏。本文在研究中外项目管理理论知识,分析企业项目管理特点的基础上,结合企业战略实施一般步骤,主要探讨战略制定与企业项目选择之间的关系;在已定战略的前提下,项目如何围绕战略进行管理;项目管理在实施中对企业战略制定和修改的影响;并设法研究企业在多项目实施管理时,它们之间的关系,以及怎样使多个项目围绕一个战略中心展开。文中从企业项目管理的定义出发,通过对企业业务活动项目化的分析界定,按照在企业战略中的不同时期不同地位的项目,将企业项目分别进行有步骤、有层次的管理,使所有的项目紧紧围绕企业战略进行。本文重点介绍了企业项目管理在战略下的构成,以及它与项目管理和战略管理的联系,企业项目管理实施步骤和企业战略项目评估。
[Abstract]:With the arrival of knowledge economy, the rapid development of productivity and the continuous updating of science and technology, enterprises must be project-oriented, forcing enterprises to research and develop new products, marketing and technological innovation. The industrialization upgrade and product line renewal adopt the specialized project management to constantly surpass itself, thus creating or maintaining the core competitive ability of the enterprise. The organizational form of project management provides a new development model for the development of enterprise organization. It goes beyond the management of the project itself and becomes a kind of enterprise management thought and operation mode. This kind of enterprise management thought pattern is called enterprise project management or enterprise project management. From a global perspective, the environmental competition for the survival and development of enterprises is becoming more and more fierce, and it is urgent to use a systematic strategic perspective to guide the project management practice of enterprises. As far as the current knowledge system of project management is concerned, the research results of related knowledge are mainly focused on the operational level of project management, focusing on the implementation of individual projects and on one-off activities. There is still a lack of theoretical knowledge in the research of project management model at the overall development strategy level. On the basis of studying the theoretical knowledge of project management at home and abroad and analyzing the characteristics of enterprise project management, combined with the general steps of enterprise strategy implementation, this paper mainly discusses the relationship between strategy formulation and enterprise project selection. How projects are managed around strategies; the impact of project management on the formulation and modification of corporate strategies in implementation; and how they relate to enterprises when they implement multi-project management, And how to center multiple projects around one strategic center. Starting from the definition of enterprise project management, through the analysis and definition of enterprise business activity project, according to the different status projects in different periods in the enterprise strategy, the enterprise project is managed step by step and hierarchically. Keep all projects close to the corporate strategy. This paper mainly introduces the structure of enterprise project management under strategy, its relationship with project management and strategic management, the implementation steps of enterprise project management and the evaluation of enterprise strategic project.
【学位授予单位】：新疆财经大学
【学位级别】：硕士
【学位授予年份】：2007
【分类号】：F272

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