基于战略视角的企业社会责任管理研究

发布时间：2018-06-05 00:16

本文选题：企业社会责任 + 利益相关者　；参考：《石家庄经济学院》2013年硕士论文

【摘要】：中国经济经历30多年高速增长,传统增长方式给经济发展带来许多负面影响,经济和社会发展矛盾日益突出,社会公共危机屡现不减、食品安全问题层出不穷、生产安全问题亟待解决,生态、资源和环境问题更是日益恶化。经济、社会和环境问题的强烈互动,人们对企业社会责任的呼声日趋高涨,使得企业社会责任成为人们关注的焦点。从全球范围看,自20世纪90年代以来,社会责任运动愈演愈烈,可持续发展呼声不断,在政府、媒体和社会活动人士的压力下,企业社会责任已经成为各国企业义不容辞的责任。随着我国企业日益融入全球经济和国际化竞争之中,企业能否从战略高度来认识企业社会责任问题,主动承担社会责任,从而实现企业利益和社会利益双赢,将是制约其可持续发展的关键,也是在中国全面开放环境下,企业能否成功应对国际挑战的关键。在当前企业发展与社会发展不平衡趋势加大,企业履行社会责任惰性与公众对企业承担社会责任期望上升之间的矛盾加剧,而企业发展离不开社会这个大背景,因此企业如何平衡经济发展与社会责任履行是每个企业要面对的问题。本文将以此为切入点,从企业本身出发,在分析和回顾先前研究成果基础上,把企业和其利益相关者关系作为社会关系的核心,以社会公众愈加强烈的企业社会责任期望和当前企业社会责任履行惰性之间的矛盾为出发点,在利益相关者理论的基础上定义企业社会责任,明晰社会责任对象和内容以及企业履行社会责任的边界,探讨企业该如何作为才能平衡企业和社会发展之间的矛盾,提出企业应该对代表绝大多数社会成员的企业利益相关者承担责任,才能促进企业和社会共赢发展,同时形成包含社会责任内容的企业战略,构建战略管理实施框架,以期指导企业实践活动。
[Abstract]:After more than 30 years of rapid economic growth, the traditional way of economic growth has brought many negative effects to economic development. The contradictions between economic and social development are becoming increasingly prominent, the social public crisis is constantly on the rise, and food safety problems emerge in endlessly. Production safety problems need to be solved urgently, ecological, resource and environmental problems are worsening day by day. With the strong interaction of economic, social and environmental problems, the voice of corporate social responsibility is rising day by day, which makes corporate social responsibility become the focus of attention. Globally, since the 1990s, the social responsibility movement has become more and more intense, the voice of sustainable development has continued, under pressure from the government, the media and social activists, Corporate social responsibility has become the responsibility of enterprises of all countries. With the increasing integration of Chinese enterprises into the global economy and international competition, can enterprises understand the problem of corporate social responsibility from a strategic perspective and take the initiative to assume social responsibility, so as to achieve a win-win situation between the interests of enterprises and the interests of society? It will be the key to restrict its sustainable development and whether the enterprises can successfully meet the international challenges under the overall open environment of China. At present, the imbalance between enterprise development and social development is increasing, the contradiction between the inertia of corporate social responsibility and the rising expectations of the public on corporate social responsibility is intensified, and enterprise development can not be separated from the background of society. Therefore, how to balance economic development and social responsibility performance is a problem that every enterprise has to face. Based on the analysis and review of previous research results, this paper regards the relationship between enterprises and their stakeholders as the core of social relations. Based on the contradiction between the increasingly strong expectations of corporate social responsibility (CSR) and the inertia of corporate social responsibility (CSR), corporate social responsibility (CSR) is defined on the basis of stakeholder theory. Clarify the object and content of social responsibility and the boundary of corporate social responsibility, and discuss how to balance the contradiction between enterprise and social development. In order to promote the win-win development of enterprises and society, enterprises should take responsibility for the stakeholders who represent the vast majority of social members. At the same time, they should form corporate strategies with social responsibility content, and construct the implementation framework of strategic management. With a view to guiding the practical activities of enterprises.
【学位授予单位】：石家庄经济学院
【学位级别】：硕士
【学位授予年份】：2013
【分类号】：F275;F270

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