企业社会责任战略管理框架研究

发布时间：2018-08-25 12:06

【摘要】：近年来，不断涌现的责任消费者和责任投资者，使企业社会责任日益成为影响企业竞争优势的战略性因素。受此影响，企业社会责任与战略的结合，以及相应的战略管理方法已经成为了一个新兴的研究领域。然而，相对于企业社会责任战略理论的发展，企业社会责任战略管理的理论和实践略显滞后。基于上述事实，本论文以义利共生理论为基本依据，构建了由管理原则、管理目标和管理流程等构成的企业社会责任战略管理框架。由此而来，本论文的研究不仅可以为国内企业系统实践企业社会责任战略管理提供新的理论指导，而且还可以为国内企业社会责任战略管理体系的研究提供新的思路。按照管理原则、管理目标和管理流程的顺序，本论文总共分七章来阐述企业社会责任战略管理框架的相关内容：首先，本论文通过对相关文献的述评，提出了“企业如何合理承担社会责任”、“企业社会责任在何种条件下对企业财务绩效有正向影响”和“企业怎样实现社会责任与竞争优势的融合”等三个与企业社会责任战略管理紧密相关的核心问题。其中，第一个问题涉及企业社会责任形成和合理化问题，其中蕴涵着企业社会责任战略管理的基本原则；第二个问题涉及企业社会责任战略管理目标的实现条件，从中可以揭示企业社会责任战略的优势来源；而如何实现企业社会责任战略目标，是第三个问题所欲解决的问题。这一问题涉及企业社会责任战略的制定、实施和评价问题，是整个研究的核心。以上三个问题所涉及的管理原则、管理目标和管理流程共同构成了企业社会责任战略管理的基本框架。其次，以企业、政府和公众三方权力互动为基础，论述了企业社会责任合理化的充分必要条件，，以及实现这一合理性的动态演化过程，并由此提出了企业社会责任战略管理的权力制衡原则、责任合理原则和动态风险控制原则。这三个原则构成了企业社会责任战略管理的基本原则。第三，基于动态性视角，阐述了义利共存战略和义利共溶战略与企业社会责任战略要素的关系，并借助库诺特博弈模型，分析了这两种战略类型的实现条件。对于义利共存战略而言，政府的偏好、发展观和执行力等特征都能影响义利共存战略的成败，而责任消费者的购买力和规模则是影响义利共溶战略成败的重要因素。而企业社会能力是影响上述两种战略的重要内在因素。第四，阐述了实现战略目标的管理流程方法。比较了情景分析法在社会责任战略制定中的优缺点，并提出了企业社会责任战略制定的情景分析步骤。根据企业社会责任战略承诺的两面性，提出了减少经营风险和增强竞争优势的企业社会责任战略实施体系。根据企业社会责任战略的五个关键成功要素，提出了评价这五个环节的企业社会责任战略绩效评价指标体系。最后，以国内大型企业的社会责任实践为基础，分两步简要验证了本研究的主要研究成果，并由此揭示出国内大型企业实施社会责任战略管理过程中的问题。本论文存在着以下创新性：（1）构建了涵盖管理原则、管理目标和管理流程等内容的企业社会责任战略管理框架；（2）以权力互动为核心，提出了企业社会责任战略管理须遵循的权力制衡原则、责任合理原则和动态风险控制原则；（3）通过构建库诺特博弈模型，分析了义利共存战略和义利共溶战略的实现条件；（4）以承诺理论为基础，提出了企业社会责任战略的制定、实施和评价方法。
[Abstract]:In recent years, the emergence of responsible consumers and investors has made corporate social responsibility increasingly a strategic factor affecting the competitive advantage of enterprises. Under this influence, the combination of corporate social responsibility and strategy, as well as the corresponding strategic management methods, has become a new research field. Based on the above facts, this paper constructs a strategic management framework of corporate social responsibility, which is composed of management principles, management objectives and management processes on the basis of the theory of symbiosis of righteousness and benefit. Enterprise system practice corporate social responsibility strategic management provides new theoretical guidance, but also for the domestic corporate social responsibility strategic management system provides new ideas.
In accordance with the management principles, management objectives and the sequence of management processes, this paper is divided into seven chapters to elaborate the relevant content of CSR strategic management framework:
Firstly, through the review of the relevant literature, this paper puts forward three closely related to the strategic management of corporate social responsibility, which are "how to reasonably assume social responsibility", "under what conditions corporate social responsibility has a positive impact on corporate financial performance" and "how to realize the integration of corporate social responsibility and competitive advantage". The first involves the formation and rationalization of corporate social responsibility, which contains the basic principles of corporate social responsibility strategic management; the second concerns the conditions for achieving corporate social responsibility strategic management objectives, from which we can reveal the advantages of corporate social responsibility strategy; and how to achieve enterprises The strategic objective of CSR is the third problem to be solved, which involves the formulation, implementation and evaluation of CSR strategy, and is the core of the whole study.
Secondly, on the basis of the power interaction among enterprises, governments and the public, this paper discusses the necessary and sufficient conditions for the rationalization of corporate social responsibility and the dynamic evolution process to realize this rationality, and puts forward the principles of power balance, responsibility rationality and dynamic risk control in the strategic management of corporate social responsibility. It constitutes the basic principle of strategic management of corporate social responsibility.
Thirdly, based on the dynamic perspective, this paper expounds the relationship between the coexistence strategy of justice and benefit and the strategic elements of corporate social responsibility, and analyzes the realization conditions of these two strategic types by using the Kurnot game model. The success or failure of the strategy, and the purchasing power and scale of responsible consumers are the important factors that affect the success or failure of the strategy.
Fourthly, this paper expounds the management process method of realizing the strategic goal, compares the advantages and disadvantages of scenario analysis method in the formulation of social responsibility strategy, and puts forward the scenario analysis steps for the formulation of corporate social responsibility strategy. According to the five key success factors of CSR strategy, this paper puts forward the evaluation index system of CSR strategy performance.
Finally, based on the social responsibility practice of domestic large-scale enterprises, this paper briefly verifies the main research results in two steps, and reveals the problems in the process of implementing the strategic management of social responsibility in domestic large-scale enterprises.
This paper has the following innovations: (1) Construct a strategic management framework of CSR covering management principles, management objectives and management processes; (2) With power interaction as the core, put forward the principles of power balance, responsibility rationality and dynamic risk control that should be followed in CSR strategic management; (3) Tong This paper constructs a Kurnot game model to analyze the realizing conditions of the strategy of Justice-Benefit coexistence and the strategy of Justice-Benefit coexistence. (4) Based on the commitment theory, it puts forward the formulation, implementation and evaluation methods of corporate social responsibility strategy.
【学位授予单位】：湖南大学
【学位级别】：博士
【学位授予年份】：2012
【分类号】：F270

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