W（中国）跨国公司战略管理案例研究
发布时间：2021-05-18 14:45
W公司作为第一家进入中国市场的跨国公司,经过几十年的强势发展和扩张,在中国市场较其他跨国公司垫定了较为坚实的基础。如今,对于W（中国）而言,不仅要面对中国本土企业还要面对不断涌进中国市场的跨国集团,如何在严峻的竞争条件下,获得和保持竞争优势,应如何应对挑战所带来的挑战和威胁,进行跨国公司战略调整,实现W（中国）在中国可持续发展成为极为重要的课题,这也是W（中国）现阶段在中国的发展面临的最大挑战。本文用案例分析法,总结W在进入期、改革开放期、投资、合作扩大期、飞越期所采用的不同战略,这几个时期正好与中国几个重要改革时间基本重合。用倒SWOT和PEST分析说明W公司是先了解了外部环境才结合自身特点制定相应的战略,与传统正SWOT分析法有别,这正好与前面不同时期采用不同战略方法不谋而合。通过对W（中国）案例的研究,得出结论,W作为跨世纪的百年企业,拥有着源源不断的发展动力、持久生命力和竞争力,W百年发展历史就是一系列技术不断革新的过程,W在中国的不断发展壮大的战略经验值得我们研究和学习。同时,面临挑战,W（中国）应从6个方面进行战略实施与保障以实现其在中国的可持续发展目标。
【文章来源】：广东外语外贸大学广东省
【文章页数】：93 页
【学位级别】：硕士
【文章目录】：
ACKNOWLEDGEMENTS
ABSTRACT
摘要
LIST OF ABBREVIATIONS
Chapter Ⅰ Introduction
1.1 Research Background
1.2 Research Significance
1.3 Research Contents
1.4 Research Methodology
Chapter Ⅱ Literature Review
2.1 The Concept of Strategy management
2.2 The Foreign Research and Development in Strategic Management
2.3 The Domestic Research and Development in Strategic Management
2.4 Chapter summary
Chapter Ⅲ Case Description
3.1 Company Profile
3.1.1 The History of the W Company in China
3.1.2 Business Domain in China of W
3.2 Representative Projects and Important Events in China
3.3 W’s Strategies in CHINA
3.3.1 W’s Strategies in China at different stages
3.3.2 The important Status of W(China) in W
3.3.3 The Motivation to enter the Chinese Market
3.3.4 The Strategic adjustment trend of W in Chinese Market
3.4 The challenges of W
Chapter Ⅳ Case Analysis
4.1 Analysis of W’s strategy on business in China
4.1.1 Analysis of W’s strategy types on business in China
4.1.2 W enter to Chinese market and its different strategies in different phases
4.1.3 W(China)’s Functional Strategy
4.2 SWOT Analysis and OTSW –PEST Analysis
4.2.1 SWOT Analysis for W and W(China)
4.2.2 OTSW Analysis for W(CHINA)
4.2.3 PEST Analysis
4.2.4 W(China)’s OTSW- PEST Analysis
4.2.5 W(China)’s Strategic Framework
4.3 Opportunity and Challenge in Chinese Market
4.3.1 Six major development trends in the future
4.3.2 Chinese Enterprises’s Status in International World
4.4 The strategic problems of W(China)
4.4.1 Problems in Marketing
4.4.2 Problems in Financial Aspect
4.4.3 Problems in Human Resource Management
4.4.4 Problems in Government’s Public Relations and other problems
4.5 Chapter summary
Chapter Ⅴ Suggestions
5.1 Marketing and selling strategy
5.2 Financial system
5.2.1 Give consideration to more reasonable accounting method
5.2.2 Financial software
5.2.3 The aspects which should pay attention to of tax planning the problem
5.3 Human resource
5.3.1 conceptual change
5.3.2 Achieve talents’ self management
5.3.3 Talent ecological circle is as important as enterprise ecological circle
5.3.4 Link enterprise’s development with staff’s development by the means of 4P model on human resource management
5.3.5 Strengthen staff’s happiness with 4F ideas
5.3.6 Establish enterprise culture of inclusiveness and willing to try
5.4 Government public relations and Regarding matters
5.5 W(China)’s Strategic implementation and guarantee
5.5.1 Strengthen Cooperation with Chinese Government By Government Relations
5.5.2 Cooperate with the Best Partners
5.5.3 Actively implement the localization strategy
5.5.4 Seize the opportunities in the Chinese market in a strategic vision
5.5.5 Integrate resources and manage to improve the popularity of the brand
5.5.6 Establish Good communication with Chinese society through public welfare
Chapter Ⅵ Conclusion and Future Prospects
6.1 Main findings
6.2 Implications
6.3 Limitations
6.4 Future Expectations
REFERENCE
【参考文献】：
期刊论文
[1]“新常态”下我国跨国公司纳税筹划环境分析及对策研究——基于SWOT模型与财务战略管理理论[J]. 张佳婧. 中外企业家. 2016(05)
[2]浅析企业税务筹划风险及其控制[J]. 朱婷. 经营管理者. 2014(03)
[3]基于SWOT分析的公司税务风险防范研究[J]. 俞彬涛,吴敏华. 商场现代化. 2012(29)
[4]基于SWOT分析法的企业税务风险管理研究[J]. 齐东城. 经营管理者. 2012(08)
[5]固定资产折旧方法对企业税后利润的影响[J]. 张健. 现代商业. 2012(08)
[6]跨国公司在华本土化战略的国内研究综述[J]. 叶佳怡. 经济师. 2010(10)
[7]日立为何能稳居世界五百强第一方阵? 专访日立集团中国总代表长野晄史[J]. 陈言. 经济. 2008(12)
[8]跨国公司海外子公司战略选择的S-SWOT模型研究[J]. 赵景华. 文史哲. 2003(06)
[9]跨国公司实施本土化经营战略的影响与我国的对策[J]. 朱允卫,董美双,张春森. 经济问题. 2003(11)
[10]跨国公司在华R&D对我国技术引进战略的挑战与对策[J]. 齐欣. 国际经贸探索. 2003(02)
硕士论文
[1]山东高速集团有限公司海外竞争战略研究[D]. 王丽萍.山东大学 2015
[2]税收行政执法风险的防范和应对研究[D]. 李丹.华中师范大学 2014
[3]基于工业企业业务链下的税收筹划[D]. 刁丽君.太原理工大学 2011
[4]HJ公司在华跨国经营战略初探[D]. 韩恩杰.复旦大学 2008
[5]基于战略管理的跨国纳税筹划[D]. 田华.厦门大学 2008
本文编号：3193976
【文章来源】：广东外语外贸大学广东省
【文章页数】：93 页
【学位级别】：硕士
【文章目录】：
ACKNOWLEDGEMENTS
ABSTRACT
摘要
LIST OF ABBREVIATIONS
Chapter Ⅰ Introduction
1.1 Research Background
1.2 Research Significance
1.3 Research Contents
1.4 Research Methodology
Chapter Ⅱ Literature Review
2.1 The Concept of Strategy management
2.2 The Foreign Research and Development in Strategic Management
2.3 The Domestic Research and Development in Strategic Management
2.4 Chapter summary
Chapter Ⅲ Case Description
3.1 Company Profile
3.1.1 The History of the W Company in China
3.1.2 Business Domain in China of W
3.2 Representative Projects and Important Events in China
3.3 W’s Strategies in CHINA
3.3.1 W’s Strategies in China at different stages
3.3.2 The important Status of W(China) in W
3.3.3 The Motivation to enter the Chinese Market
3.3.4 The Strategic adjustment trend of W in Chinese Market
3.4 The challenges of W
Chapter Ⅳ Case Analysis
4.1 Analysis of W’s strategy on business in China
4.1.1 Analysis of W’s strategy types on business in China
4.1.2 W enter to Chinese market and its different strategies in different phases
4.1.3 W(China)’s Functional Strategy
4.2 SWOT Analysis and OTSW –PEST Analysis
4.2.1 SWOT Analysis for W and W(China)
4.2.2 OTSW Analysis for W(CHINA)
4.2.3 PEST Analysis
4.2.4 W(China)’s OTSW- PEST Analysis
4.2.5 W(China)’s Strategic Framework
4.3 Opportunity and Challenge in Chinese Market
4.3.1 Six major development trends in the future
4.3.2 Chinese Enterprises’s Status in International World
4.4 The strategic problems of W(China)
4.4.1 Problems in Marketing
4.4.2 Problems in Financial Aspect
4.4.3 Problems in Human Resource Management
4.4.4 Problems in Government’s Public Relations and other problems
4.5 Chapter summary
Chapter Ⅴ Suggestions
5.1 Marketing and selling strategy
5.2 Financial system
5.2.1 Give consideration to more reasonable accounting method
5.2.2 Financial software
5.2.3 The aspects which should pay attention to of tax planning the problem
5.3 Human resource
5.3.1 conceptual change
5.3.2 Achieve talents’ self management
5.3.3 Talent ecological circle is as important as enterprise ecological circle
5.3.4 Link enterprise’s development with staff’s development by the means of 4P model on human resource management
5.3.5 Strengthen staff’s happiness with 4F ideas
5.3.6 Establish enterprise culture of inclusiveness and willing to try
5.4 Government public relations and Regarding matters
5.5 W(China)’s Strategic implementation and guarantee
5.5.1 Strengthen Cooperation with Chinese Government By Government Relations
5.5.2 Cooperate with the Best Partners
5.5.3 Actively implement the localization strategy
5.5.4 Seize the opportunities in the Chinese market in a strategic vision
5.5.5 Integrate resources and manage to improve the popularity of the brand
5.5.6 Establish Good communication with Chinese society through public welfare
Chapter Ⅵ Conclusion and Future Prospects
6.1 Main findings
6.2 Implications
6.3 Limitations
6.4 Future Expectations
REFERENCE
【参考文献】：
期刊论文
[1]“新常态”下我国跨国公司纳税筹划环境分析及对策研究——基于SWOT模型与财务战略管理理论[J]. 张佳婧. 中外企业家. 2016(05)
[2]浅析企业税务筹划风险及其控制[J]. 朱婷. 经营管理者. 2014(03)
[3]基于SWOT分析的公司税务风险防范研究[J]. 俞彬涛,吴敏华. 商场现代化. 2012(29)
[4]基于SWOT分析法的企业税务风险管理研究[J]. 齐东城. 经营管理者. 2012(08)
[5]固定资产折旧方法对企业税后利润的影响[J]. 张健. 现代商业. 2012(08)
[6]跨国公司在华本土化战略的国内研究综述[J]. 叶佳怡. 经济师. 2010(10)
[7]日立为何能稳居世界五百强第一方阵? 专访日立集团中国总代表长野晄史[J]. 陈言. 经济. 2008(12)
[8]跨国公司海外子公司战略选择的S-SWOT模型研究[J]. 赵景华. 文史哲. 2003(06)
[9]跨国公司实施本土化经营战略的影响与我国的对策[J]. 朱允卫,董美双,张春森. 经济问题. 2003(11)
[10]跨国公司在华R&D对我国技术引进战略的挑战与对策[J]. 齐欣. 国际经贸探索. 2003(02)
硕士论文
[1]山东高速集团有限公司海外竞争战略研究[D]. 王丽萍.山东大学 2015
[2]税收行政执法风险的防范和应对研究[D]. 李丹.华中师范大学 2014
[3]基于工业企业业务链下的税收筹划[D]. 刁丽君.太原理工大学 2011
[4]HJ公司在华跨国经营战略初探[D]. 韩恩杰.复旦大学 2008
[5]基于战略管理的跨国纳税筹划[D]. 田华.厦门大学 2008
本文编号：3193976
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