经济学视角下网络文学市场及受众消费模式研究
发布时间:2018-06-21 12:27
本文选题:网络文学市场 + 供给侧变革 ; 参考:《出版广角》2017年04期
【摘要】:作为新媒体产品的网络文学成为当前IP产业链的重要来源,其经济效益和文化功效都不容忽视。随着网络文学行业步入主流轨道,网络文学市场的供给侧变革要满足受众的需求变化,保证健康的供需动态平衡是网络文学实现自身价值的关键。与此同时,评估网络文学价值以便更好地开发和经营网络文学,核心的问题之一是理解和分析网络文学受众的消费模式。
[Abstract]:As a new media product, network literature has become an important source of IP industry chain, and its economic benefits and cultural efficacy can not be ignored. With the network literature industry stepping into the mainstream orbit, the supply-side transformation of the network literature market should meet the needs of the audience, and ensure a healthy dynamic balance between supply and demand is the key to realize the value of network literature. At the same time, to evaluate the value of network literature in order to better develop and manage network literature, one of the core problems is to understand and analyze the consumption pattern of network literature audience.
【作者单位】: 湖北第二师范学院文学院;
【基金】:湖北方言文化研究中心“湖北网络文学的版权开发与经营”(项目号:2015FYY009) 湖北文化产业经济研究中心“全媒体时代鄂版童书的版权开发与输出研究”(项目号:HBCIR2015Y010) 湖北省教育厅人文社科“全媒体时代湖北网络文学的版权开发与经营”(项目号:16Q274)阶段性成果
【分类号】:G230.7-F;I206.7
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本文编号:2048610
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