传媒语境下唐诗文化的大众传播探析
发布时间：2018-08-22 17:43
【摘要】：当下,传统文化的强势复苏为唐诗传播造就了文化认同、市场拓展的条件,也为传媒产业提供了观念转变、模式优化的变革契机。随着我国本土文化资源产业化运作的成熟,唐诗自身的文化内涵与经济价值得到了普遍认可,其与传媒行业之间的效能转化也成为实现互利发展的关键所在。而在跨文化传播不断加强、传媒行业竞争日益加剧的当下,我们应当充分利用唐诗这一独特的文化资源,挖掘其包含的多重价值,合理对接传媒行业的发展需求,实现文化传承、效益提升以及社会引导的共赢,从而完成传统诗歌文化复兴与传媒产业的协同发展。
[Abstract]:At present, the strong revival of traditional culture has created cultural identity and market expansion for Tang poetry communication, and also provides a chance for the media industry to change ideas and optimize its mode. With the maturity of the industrialization of native cultural resources in China, the cultural connotation and economic value of Tang poetry have been generally recognized, and the efficiency transformation between Tang poetry and the media industry has become the key to the realization of mutually beneficial development. At a time when cross-cultural communication is constantly strengthened and competition in the media industry is increasingly intensified, we should make full use of Tang poetry as a unique cultural resource, tap the multi-value it contains, and reasonably connect with the development needs of the media industry. To achieve the cultural heritage, efficiency promotion and social guidance win-win, so as to complete the traditional poetry culture rejuvenation and media industry coordinated development.
【作者单位】： 潍坊科技学院通识学院;
【基金】：山东省高等学校科研发展计划一般项目:电视综艺节目传播中华优秀传统文化的困境及创新研究(课题编号:J17RB039)
【分类号】：G206;I207.22
本文编号：2197843
[Abstract]:At present, the strong revival of traditional culture has created cultural identity and market expansion for Tang poetry communication, and also provides a chance for the media industry to change ideas and optimize its mode. With the maturity of the industrialization of native cultural resources in China, the cultural connotation and economic value of Tang poetry have been generally recognized, and the efficiency transformation between Tang poetry and the media industry has become the key to the realization of mutually beneficial development. At a time when cross-cultural communication is constantly strengthened and competition in the media industry is increasingly intensified, we should make full use of Tang poetry as a unique cultural resource, tap the multi-value it contains, and reasonably connect with the development needs of the media industry. To achieve the cultural heritage, efficiency promotion and social guidance win-win, so as to complete the traditional poetry culture rejuvenation and media industry coordinated development.
【作者单位】： 潍坊科技学院通识学院;
【基金】：山东省高等学校科研发展计划一般项目:电视综艺节目传播中华优秀传统文化的困境及创新研究(课题编号:J17RB039)
【分类号】：G206;I207.22
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