引领与设计:新文学社团与现代长篇小说的传播接受——以文学研究会、创造社与新月社为中心

发布时间：2018-11-09 12:07

【摘要】：新文学社团以同人刊物为媒介的连载与广告刊发方略,以突出独立性又强调关联性的广告宣传模式,提升了读者的期待视野,为小说的单行本上市发行造了势,也引领了同人社团市场化运作的商业模式。与同人创作互动的传播接受方式不仅成为新文学社团重要的传播接受模式,也在客观上促进了新文学的长篇小说创作,引领了现代长篇小说传播接受的时代风尚。在现代长篇小说的装帧设计方面,以创造社同人为代表的先驱者,以与时俱进、锐意革新的姿态,新颖独特的设计和具有时代特色的构思,富有冲击力的造型,赢得了广大青年读者的喜爱,引领了中国现代长篇小说图书装帧设计的新潮流,为中国现代长篇小说的传播接受做出了不可磨灭的功绩。
[Abstract]:The new literature association's strategy of serialization and advertisement publishing in the media of the same publication, in order to highlight its independence and emphasize its relevance, has promoted the readers' horizon of expectation and created a trend for the listing and issuing of the monograph of the novel. It also leads the business model of the marketing operation of the association. The communication and acceptance mode of interaction with human creation has not only become an important mode of communication and acceptance of the new literature community, but also objectively promoted the novel creation of new literature and led the trend of modern novel communication and acceptance. In the aspect of binding design of modern novels, to create the pioneers represented by the society and the society, with the attitude of keeping pace with the times, determined to innovate, novel and unique designs and ideas with the characteristics of the times, full of impact modeling, It has won the love of young readers, led the new trend of book binding design of Chinese modern novels, and made indelible achievements for the dissemination and acceptance of Chinese modern novels.
【作者单位】：四川大学文学与新闻学院;
【基金】：教育部人文社会科学研究规划基金资助项目:12YJA751003
【分类号】：I206.6

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