共享消费的影响因素以及感知持续性与趋势导向的中介作用：中国情境下共享房屋和共享单车的比较研究
发布时间：2021-08-20 19:33
本文旨在探索共享消费的影响因素以及感知持续性和趋势导向的中介作用。为此,本文比较了两种不同类型的共享消费模式:共享房屋和共享单车。其中,共享房屋被认为是C2C模式,共享单车则被认为是B2C模式。本文采用同一时点的截面数据进行了实证检验,并且,为了达到研究目标,本文还分别基于共享房屋和共享单车建构并检验了两个理论框架。本文采集了 430个共享房屋样本数据以及418个共享单车样本数据。遵照规范的定量研究方法,本文选取了相关文献的量表条目,并进行了相应的修改,据此设计了结构化问卷,进行了数据收集。考虑到受试者主要是中国人,本文先将英文问卷翻译成中文问卷,又将中文问卷回译成英文问卷,切实保证了两者的语义对等。本文通过问卷星建立了问卷链接,并采用微信群和qq群将问卷链接发送到受试,确保了样本选取的随机性。数据处理则主要采用了SPSS和PLS软件。研究结果表明,两种模式下共享消费的影响因素有所不同。实用价值对于共享单车消费具有显著的正向影响,对于共享房屋消费的影响却不显著。享乐价值对于共享房屋消费具有显著的正向影响,对于共享单车消费的影响却不显著。共享房屋消费最重要的影响因素是物质主义和享乐价值;...
【文章来源】：东北财经大学辽宁省
【文章页数】：205 页
【学位级别】：博士
【文章目录】：
Acknowledgement
Dedication
Abstract
摘要
Chapter 1 Introduction
1.1 Emergence of Shared Consumption
1.2 Global Scenario of Shared Consumption
1.3 Burgeoning Growth of Shared Consumption in China
1.4 Room Sharing in China
1.5 Bike-Sharing in China
1.6 Research Gap and Objectives of Study
1.6.1 Research Gap and Objective 1
1.6.2 Research Gap and Objective 2
1.6.3 Research Gap and Objective 3
1.6.4 Research Gap and Objective 4
1.7 Research Questions
1.8 Significance of the Study
1.9 Scope and Delimitation
Chapter 2 Literature Review and Hypotheses Development
2.1 Shared Consumption
2.2 Self Determination Theory and Value Perception of Shared Consumption
2.2.1 Utilitarian and Hedonic Motivation
2.2.2 Utilitarian and Hedonic Values in Context of Shared Consumption
2.3 Interactivity of Websites in Context of Room Sharing Services
2.4 Trust on Online Platforms in Context of Room Sharing
2.5 Platform Characteristics
2.5.1 Technology Acceptance Model
2.5.2 Technology Acceptance Model in Context of Shared Consumption
2.6 Privacy and Security of Mobile Apps
2.7 Smart Phone Capability
2.8 Personal Values
2.9 Materialism and Shared Consumption
2.10 Global Identity and Shared Consumption
2.11 Perceived Sustainability and Shared Consumption
2.12 Trend Orientation and Shared Consumption
Chapter 3 Methodology
3.1 Research Paradigm
3.2 Room Sharing
3.2.1 Survey Development and Measures
3.2.2 Independent Variables
3.2.3 Mediating Variables
3.2.4 Dependent Variable
3.2.5 Conceptual Framework
3.2.6 Sample Size Determination
3.2.7 Data Collection
3.2.8 Analysis Methods
3.2.9 Rationale for Using PLS
3.2.10 Summary
3.3 Bike Sharing
3.3.1 Survey Development and Measures
3.3.2 Independent Variables
3.3.3 Mediating Variables
3.3.4 Dependent Variable
3.3.5 Conceptual Framework
3.3.6 Sample Size Determination
3.3.7 Data Collection
3.3.8 Analysis Methods
3.3.9 Rationale for Using PLS
3.3.10 Summary
3.4 Multi-group Analysis
Chapter 4 Analysis and Results
4.1 Room Sharing
4.1.1 Multivariate Assumptions
4.1.2 Common Method Bias
4.1.3 Descriptive Statistics
4.1.4 Validity and Reliability of the measures
4.1.5 Structural Model and Hypotheses Testing
4.1.6 Mediation Analysis
4.1.7 Goodness of Fit (Gof)
4.1.8 Importance-Performance Map Analysis (IPMA)
4.2 Bike Sharing
4.2.1 Multivariate Assumptions
4.2.2 Common Method Bias
4.2.3 Descriptive Statistics
4.2.4 Validity and Reliability of the measures
4.2.5 Structural Model and Hypotheses Testing
4.2.6 Mediation Analysis
4.2.7 Goodness of Fit
4.2.8 Importance-Performance Map Analysis (IPMA)
4.3 Multi-Group Analysis Results
Chapter 5 Discussion and Conclusion
5.1 Insights on Room Sharing
5.1.1 Utilitarian and Hedonic Value
5.1.2 Platform Characteristics
5.1.3 Personal Values
5.1.4 Trend Orientation
5.1.5 Perceived Sustainability
5.1.6 Important Factors
5.2 Insights on Bike Sharing
5.2.1 Utilitarian and Hedonic Value
5.2.2 Perceived Ease of Use
5.2.3 Security and Privacy
5.2.4 Smart phone Capability
5.2.5 Materialism
5.2.6 Global Identity
5.2.7 Trend Orientation
5.2.8 Perceived Sustainability
5.2.9 Important Factors
5.3 Comparative Analysis of Room sharing (C2C) and Bike Sharing (B2C)
Chapter 6 Implications and Limitations
6.1 Theoretical Implications
6.2 Practical Implications
6.3 Limitations
Published Academic Papers
References
Appendices
Appendix 1. Q-Q and Box Plots of Room Sharing Variables
Appendix 2. Q-Q and Box Plots of Bike Sharing Variables
本文编号：3354103
【文章来源】：东北财经大学辽宁省
【文章页数】：205 页
【学位级别】：博士
【文章目录】：
Acknowledgement
Dedication
Abstract
摘要
Chapter 1 Introduction
1.1 Emergence of Shared Consumption
1.2 Global Scenario of Shared Consumption
1.3 Burgeoning Growth of Shared Consumption in China
1.4 Room Sharing in China
1.5 Bike-Sharing in China
1.6 Research Gap and Objectives of Study
1.6.1 Research Gap and Objective 1
1.6.2 Research Gap and Objective 2
1.6.3 Research Gap and Objective 3
1.6.4 Research Gap and Objective 4
1.7 Research Questions
1.8 Significance of the Study
1.9 Scope and Delimitation
Chapter 2 Literature Review and Hypotheses Development
2.1 Shared Consumption
2.2 Self Determination Theory and Value Perception of Shared Consumption
2.2.1 Utilitarian and Hedonic Motivation
2.2.2 Utilitarian and Hedonic Values in Context of Shared Consumption
2.3 Interactivity of Websites in Context of Room Sharing Services
2.4 Trust on Online Platforms in Context of Room Sharing
2.5 Platform Characteristics
2.5.1 Technology Acceptance Model
2.5.2 Technology Acceptance Model in Context of Shared Consumption
2.6 Privacy and Security of Mobile Apps
2.7 Smart Phone Capability
2.8 Personal Values
2.9 Materialism and Shared Consumption
2.10 Global Identity and Shared Consumption
2.11 Perceived Sustainability and Shared Consumption
2.12 Trend Orientation and Shared Consumption
Chapter 3 Methodology
3.1 Research Paradigm
3.2 Room Sharing
3.2.1 Survey Development and Measures
3.2.2 Independent Variables
3.2.3 Mediating Variables
3.2.4 Dependent Variable
3.2.5 Conceptual Framework
3.2.6 Sample Size Determination
3.2.7 Data Collection
3.2.8 Analysis Methods
3.2.9 Rationale for Using PLS
3.2.10 Summary
3.3 Bike Sharing
3.3.1 Survey Development and Measures
3.3.2 Independent Variables
3.3.3 Mediating Variables
3.3.4 Dependent Variable
3.3.5 Conceptual Framework
3.3.6 Sample Size Determination
3.3.7 Data Collection
3.3.8 Analysis Methods
3.3.9 Rationale for Using PLS
3.3.10 Summary
3.4 Multi-group Analysis
Chapter 4 Analysis and Results
4.1 Room Sharing
4.1.1 Multivariate Assumptions
4.1.2 Common Method Bias
4.1.3 Descriptive Statistics
4.1.4 Validity and Reliability of the measures
4.1.5 Structural Model and Hypotheses Testing
4.1.6 Mediation Analysis
4.1.7 Goodness of Fit (Gof)
4.1.8 Importance-Performance Map Analysis (IPMA)
4.2 Bike Sharing
4.2.1 Multivariate Assumptions
4.2.2 Common Method Bias
4.2.3 Descriptive Statistics
4.2.4 Validity and Reliability of the measures
4.2.5 Structural Model and Hypotheses Testing
4.2.6 Mediation Analysis
4.2.7 Goodness of Fit
4.2.8 Importance-Performance Map Analysis (IPMA)
4.3 Multi-Group Analysis Results
Chapter 5 Discussion and Conclusion
5.1 Insights on Room Sharing
5.1.1 Utilitarian and Hedonic Value
5.1.2 Platform Characteristics
5.1.3 Personal Values
5.1.4 Trend Orientation
5.1.5 Perceived Sustainability
5.1.6 Important Factors
5.2 Insights on Bike Sharing
5.2.1 Utilitarian and Hedonic Value
5.2.2 Perceived Ease of Use
5.2.3 Security and Privacy
5.2.4 Smart phone Capability
5.2.5 Materialism
5.2.6 Global Identity
5.2.7 Trend Orientation
5.2.8 Perceived Sustainability
5.2.9 Important Factors
5.3 Comparative Analysis of Room sharing (C2C) and Bike Sharing (B2C)
Chapter 6 Implications and Limitations
6.1 Theoretical Implications
6.2 Practical Implications
6.3 Limitations
Published Academic Papers
References
Appendices
Appendix 1. Q-Q and Box Plots of Room Sharing Variables
Appendix 2. Q-Q and Box Plots of Bike Sharing Variables
本文编号：3354103
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