日本动漫产业发展研究

发布时间：2018-01-01 08:43

本文关键词：日本动漫产业发展研究　出处：《延边大学》2017年硕士论文　论文类型：学位论文

【摘要】：文化产业在日本经济中起着举足轻重的作用,特别是近十几年来,已成为日本的重要产业支柱之一,给日本带来了巨大的经济收益,使日本逐步从一个科技强国走向了文化产业强国。其中,特别是动漫产业以其独特的方式发展,使日本文化产业的发展进入了一个新的阶段。针对当前文化经济化和经济全球化发展的新趋势,伴随着文化市场的进一步开放,文化竞争力成为国家综合竞争力的重要组成部分,我国在2015年的"十三五"规划建设中,就已明确提出了要在2020年,文化产业成为国民经济的支柱产业,所以现在是继我国改革开放以来发展文化产业最好的时代。近年来,日本的文化产业虽然维持着巨大的市场规模,但随着日本国内外环境的变化正受到各种各样的影响。在这些影响中,有赋予文化产业腾飞的契机,也有制约其进一步发展的因素。日本作为文化产业强国,深入研究其发展,找出其可以借鉴之处以及存在的不足之处,可能会补充现阶段对日本文化产业研究的不足。这样的做法有着广阔的创新空间,为打造具有中国特色的文化产业有着积极的作用,对于促进经济发展可能具有实践意义。我国的动漫产业尚处于初级阶段,因此,学习和借鉴日本动漫产业成功的发展经验,对我国动漫产业的发展具有极高的参考价值。本文以文化产业的重要组成部分——动漫产业为研究对象,研究了日本动漫产业发展中的相关措施,以及这些措施的应用结果,并分析动漫产业对经济运行的影响,并以此提出对我国动漫产业发展的一些思路和见解。为了说明这些问题,首先,对文化产业的概念和理论综述进行界定和明确。其次,从文化产业发展成效、存在的问题及其驱动因素的分析出发,对动漫产业的发展现状进行了说明,并以此分析其对国民经济的影响,总结日本动漫产业的政策措施及实施效果。在此基础上,对中国的动漫产业进行分析,最后提出我国如何通过发展动漫产业促进国民经济,日本动漫发展的启示和借鉴之处。通过研究可知,日本的文化产业作为国民经济的重要组成部分,促进了传统文化的传承和弘扬、成为了传播价值观念的窗口、满足了人民对精神文化的需求、肩负着稳定社会秩序的使命、提升了国际影响力、涌现出了一批优秀的人才。但也存在着过度追求娱乐化而缺乏价值引领、产业窄化、从业人员薪资待遇低等问题。日本文化产业的驱动因素主要有政治法律因素、经济市场因素、科技人才因素、社会人文因素。日本动漫产业的发展规模庞大,收入结构主要来自与影像制品和电视播放,产业链主要以漫画为起点,衍生品市场上动画、漫画、游戏齐头并进。动漫产业对国民经济产生了深刻的影响,作为日本的第三大产业,是日本文化产业的主导,为经济界不断创造出新的商机,开创了动漫原创动画片市场、开拓了动漫衍生产品市场、开拓了海外市场、加快了日本动漫产业的扩张,并且重视和新媒体的融合,抢占内容输出载体的高地。为保障日本动漫产业的发展,政府制订了振兴创造政策、权益保护政策、促进发展政策等。在经济上给日本带来了巨大的经济收益,在文化上促进了日本文化的传播,改善了国家形象。中国在发展动漫产业上有着文化资源丰富、政策环境良好、技术发展迅速的优势,但也存在着政策法律不建全、管理机制落后、播映体制不合理、产业链断缺、原创性不足、专业人才缺失的不足。虽然存在很多问题,但中国动漫产业有着市场潜力大、后发优势的发展机遇,同时也要正视认知误区、外部竞争的挑战。中国动漫产业要想发展,就要制定完善相关产业政策、建立健全管理体制、打造动漫及其衍生品的产业新结构、拓展动漫市场、提高产品原创性、高度重视人才、学习先进经验,打造中国自己独有的动漫发展道路,在娱乐的基础上提升民族影响力。
[Abstract]:Cultural industry plays an important role in the Japanese economy, especially in recent years, has become one of the important pillar industry in Japan, has brought huge economic benefits to the Japanese, the Japanese gradually from a scientific and technological power to the power of cultural industries. Among them, especially the development of animation industry in its unique way. The development of Japanese culture industry has entered a new stage. According to the new trend of the current cultural economy and the development of economic globalization, with the further opening of the cultural market, cultural competitiveness has become an important part of the national comprehensive competitiveness of our country in 2015, "13th Five-Year" in the planning and construction, it has been clearly put forward to in 2020, the cultural industry has become a pillar industry of the national economy, so now is the second since China's reform and opening up the development of cultural industry in the best times. In recent years, although the Japanese culture industry However, to maintain a huge market size, but with the change of Japan's domestic and international environment is affected by all kinds. These effects in a given cultural industry, the opportunity to take off, there are factors restricting the further development of Japan. As a cultural industry, in-depth study of its development, find out the existing and can be used for reference deficiencies may be added at this stage of the Japanese cultural industry research deficiencies. This approach has a broad space for innovation, which plays a positive role to create a Chinese cultural industry, to promote economic development may have practical significance. China's animation industry is still in the primary stage, therefore, learning and learn from the development experience of the Japanese animation industry is highly successful, the development of China's animation industry reference value. This paper takes an important part of the cultural industry, animation industry As the research object, study the relevant measures of the Japanese animation industry development, and the application results of these measures, and analyzes the influence on the economic operation of the animation industry, and puts forward some ideas and opinions on the development of China's animation industry. In order to explain these problems, first, review the concept and theory of the cultural industry the definition and clear. Secondly, from the cultural industry development achievements and driving factors of the existing problems of the development status of the animation industry, and analyzes its influence on the national economy, with the Japanese animation industry policy measures and implementation effect. Based on the analysis of China animation finally, our country industry, how to develop the animation industry to promote the national economy, the development of Japanese animation, inspiration and reference. The study shows, the cultural industry of Japan as a country An important part of the national economy, promote and carry forward the traditional culture, become a spread of the values of the window, to meet the people's demand for spiritual culture, shouldering the mission of the social order and stability, enhance the international influence, the emergence of a number of outstanding talent. But there are also excessive pursuit of entertainment and the lack of value leading industry, narrow, low salary issues to employees. The driving factors of Japanese cultural industries are mainly political and legal factors, economic and market factors, technical personnel factors, social and human factors. The scale of the development of Japanese animation industry is huge, the income structure mainly from television and video products, mainly in the comics industry chain starting point, derivative market, animation, comics, games go hand in hand. The animation industry has a profound impact on the national economy, as Japan's third major industries, is Japanese culture Leading industry, economic sector and constantly create new business opportunities, create the original animation animation market, pioneering animation derivatives market, explore the overseas market, accelerate the expansion of the Japanese animation industry, and the importance of integration and new media, to seize the contents of the output carrier heights. To ensure the development of animation industry in Japan the government has formulated policies, the revitalization of creation, protection of the rights and interests of policy, promote the development of policy. In the economy in Japan has brought huge economic benefits in the culture promoted the spread of Japanese culture, improve the image of the country. In the country in the development of animation industry has rich cultural resources, good policy environment, the advantages of rapid the development of technology, but there are also imperfect legal policy, backward management, broadcast system is unreasonable, industrial chain breaking, lack of originality, lack of professional talent shortage. Although there are a lot of problems, But Chinese animation industry has a huge market potential and development opportunities of the advantage, also want to face the challenge of cognitive errors, external competition. China animation industry to develop, to formulate and improve relevant industrial policies, establish and perfect the management system, the new industrial structure to create animation and its derivative products, expand the animation market, improve product originality, attaches great importance to talent, learning advanced experience, to create their own unique Chinese animation development road, promoting the national influence in the entertainment basis.

【学位授予单位】：延边大学
【学位级别】：硕士
【学位授予年份】：2017
【分类号】：G131.3-F;G124

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