鄢陵县苗木产业体系发展研究

发布时间：2018-01-04 05:21

本文关键词：鄢陵县苗木产业体系发展研究　出处：《河南农业大学》2016年硕士论文　论文类型：学位论文

【摘要】：鄢陵县花卉苗木产业在县政府的大力引导和推动下,创造出了可观的经济效益和生态效益,业已成为鄢陵县经济发展的支柱产业。特殊的地理位置和悠久的历史,打造了鄢陵花卉苗木的精湛技艺和显赫声誉,特别是新时期以来,鄢陵县花卉苗木产业已初步完成了种植的规模化、生产的标准化、经营的集约化和产业的融合化,产业发展趋于成熟,先后获得“中国花木之乡”、“全国花卉生产示范基地”、“中国腊梅文化之乡”、“中国花木之都”等荣誉称号。深入研究在我国全面实施经济体制转型的大前提下,如何优化升级鄢陵县现有的花卉苗木产业体系,能够促进鄢陵县苗木产业更好、更快的发展。本文在分析国内外相关文献资料的基础上,对鄢陵县花卉苗木产业体系的发展情况进行了实地考察。秉承以市场需求为导向、以现代栽培设施和科学技术为支撑、以产业化经营的龙头企业为引领,以项目建设为载体、以提高花木产品市场可持续竞争力为目标的原则,系统地阐述了鄢陵县苗木产业体系的发展现状,针对鄢陵县现行的“园艺-工程”、“旅游-会展”、“营销-物流”三大体系存在的花木产业水平相对偏低、花木产品结构不够优化、科技研发能力亟待提高、社会服务机构不尽完善、花木产业链条延伸不够等不足之处,提出相应的改善规划:“园艺-工程”体系应着重优化花木产品结构,扩大标准化苗木生产区;完善产业链;协调龙头企业间相互关系;加强专项合作,开展人才培训;加大宣传力度,保障配套服务等。“旅游-会展”体系要致力于精品腊梅园的构建;完善各类设施建设;整合旅游资源;深度挖掘特色文化;大力引进人才;加强管理与服务等。“营销-物流”体系应当树立相关企业营销观念;保障市场调研和售后服务;准备定位产品市场;延伸产业链;构建电子商务平台;打造拳头产品;构建物流园区等。随后,对优化后的三大体系进行互动机制和空间布局的分析。最后,针对鄢陵县花卉苗木产业体系发展中政府部门职能的不足,提出新时期下的政府工作重心转移:第一、加强组织领导,完善社会服务;第二、完善利益相关、改善市场环境;第三、大力引进人才,保障科技支撑;第四、修订规范标准,实施品牌战略;第五、拓宽融资渠道,加快建设步伐。
[Abstract]:Yanling County flower seedling industry to guide and promote the county government, create considerable economic benefits and ecological benefits, has become a pillar industry of the economic development of Yanling county. The special geographical position and history, to build the Yanling flower seedlings and the craftsmanship of illustrious reputation, especially since the new period of seedlings Yanling County flower industry has completed the initial planting scale, standardized production, operation and intensive industry integration, industry development tends to mature, has won the "China Huamuzhixiang", "national flower production demonstration base", "China wintersweet cultural village", "China flowers." honorary title. Further research in our country to carry out the premise of the transition of economic system, how to optimize and upgrade the existing Yanling County flower seedling industry system, can promote the industry better seedlings in Yanling county, Faster development. Based on the analysis of the related literature at home and abroad, made an on-the-spot investigation on the development situation of Yanling County flower seedling industry system. Adhering to the market demand, to the modern cultural facilities and scientific and technical support to the industrialization of leading enterprises to lead to the project as a carrier, aim to improve the sustainable competitiveness of products and market principles, this paper systematically expounds the development status of Yanling County nursery industry system, according to the current "gardening project" Yanling County, "Tourism Exhibition", "marketing logistics" there are three major system of flowers industry is relatively low, and the product structure is not optimized research and development of science and technology, ability needs to be improved, social service agencies are not perfect, and the extension of the industrial chain is not enough shortcomings, puts forward the corresponding improvement plan: "gardening project" system should be Heavy and optimization of product structure, expand the standardization of nursery stock production areas; improve the industrial chain; coordination between enterprises; strengthen the special cooperation, carry out personnel training; to intensify propaganda and protection of ancillary services. "The construction of tourism and Exhibition" system to perfect all kinds of garden boutique Chimonanthus; infrastructure construction; integration of tourism resources the depth of excavation; cultural characteristics; introducing talents; strengthen the management and services. The marketing logistics system should set up the related concept of marketing; security market research and customer service service; prepare product market positioning; extend the industrial chain; building e-commerce platform; building products; construction of Logistics Park. Then, analysis the interaction mechanism and the spatial layout of the three system after optimization. Finally, in view of the government department development of Yanling County flower seedling industry system function is not enough, put forward in the new period Shift the focus of government work: first, strengthen organizational leadership, improve social services; second, improve the relevant interests, improving the market environment; third, introducing talents, support science and technology support; fourth, the revised standards, the implementation of brand strategy; fifth, to broaden the financing channels, accelerate the pace of construction.

【学位授予单位】：河南农业大学
【学位级别】：硕士
【学位授予年份】：2016
【分类号】：F326.13

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