基于产业链的医药信息增值服务模式设计研究

发布时间：2018-01-07 14:26

本文关键词：基于产业链的医药信息增值服务模式设计研究　出处：《华东理工大学》2017年硕士论文　论文类型：学位论文

【摘要】：在国家新一轮医疗体制改革推进过程中,医药商业流通企业的信息、物流能力及服务能力对企业发展意义重大,本文以医药供应链价值分析为基础,以提升医药商业企业在价值链中的地位为目标,重点研究了信息类服务产品的设计及实施。本文首先研究了国际国内医药流通企业的特点和整条价值链以及信息系统设计方法论,找出医药流通企业上下游客户对信息类服务产品的需求及痛点,针对此类需求进行了详细的信息类服务产品的设计和可行性分析,分为对上游制药企业的数据服务,对下游医院终端的药房、药库管理以及打通上下游的电子商务类三种产品,并且按照此方式进行了实际的推广实施,取得了一定成效。按照本文所研究的方向,对医药流通企业提升价值链地位和加强与上下游客户的黏度具有参考和实际应用价值。
[Abstract]:In the new round of national promotion of health care reform in the process of commercial circulation enterprises medical information, logistics ability and service ability is of great significance to the development of enterprises, the pharmaceutical supply chain based on value analysis, in order to promote the pharmaceutical commercial enterprises in the value chain of the status as the goal, focus on the design and implementation of information service products. This paper studies the design method of characteristics of international and domestic pharmaceutical distribution enterprises throughout the value chain and the theory of information system, find out the needs and pain medicine circulation enterprises on the downstream customers of information service products, the needs analysis design and feasibility of information service products in detail, divided into the upstream pharmaceutical enterprise data services on the downstream terminal of the hospital pharmacy, pharmacy store management and open up e-commerce on the downstream of the three kinds of products, and in this way The actual promotion and implementation has achieved certain results. According to the research direction in this paper, it has reference and practical application value for pharmaceutical circulation enterprises to enhance the status of the value chain and enhance the viscosity of upstream and downstream customers.

【学位授予单位】：华东理工大学
【学位级别】：硕士
【学位授予年份】：2017
【分类号】：F721

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