扬州市汽车产业竞争力研究

发布时间：2018-01-11 22:24

本文关键词：扬州市汽车产业竞争力研究　出处：《扬州大学》2017年硕士论文　论文类型：学位论文

【摘要】：在世界经济复苏和国家宏观调控的大背景下,我国汽车市场进入了成熟期发展的重要阶段。汽车工业在扬州工业中,占据举足轻重的作用,尤其是“十二五”以来,扬州市将其定为“四大主导产业之一”“五个千亿级产业之一”“优先发展的基本产业”。在扬州经济发展中起着越来越重要作用。面对激烈的市场竞争,在扬州市建设“汽车名城”重大背景下,对扬州市汽车产业竞争力与其他同级地区汽车城市进行客观准确的评价,借鉴他们的优势,提出对策与建议来提升扬州市汽车产业的竞争力。全文采用定性与定量相结合的研究方法分析扬州市汽车产业竞争力。首先对扬州市汽车产业的发展现状进行了分析,并根据波特模型所分析得到的影响因素进行了深入详细的分析,可以很清楚的了解到近年来扬州汽车产业发展迅速,对扬州经济的贡献很大,汽车制造商生产的汽车产品种类繁多、品种齐全。扬州汽车企业目前的企业战略就是吸引大型知名企业的入驻,政府也在为大型知名汽车企业的入驻创造条件,正在建造汽车产业园,目前也已经建好了三大汽车产业园,但是仍然没有满足全市全部的汽车生产企业。扬州高校众多,又是西部劳动力的接受地,因此劳动力充足,但是通过我们的调查后,却发现对于汽车产业高端知识人才仍然匮乏,远未达到国际技术工人的比例标准。此外资本资源也非常丰富,通过调查扬州每年的汽车企业对于自身的投资一直在加大,企业也越来越重视自身的发展,这对于扬州汽车产业的发展具有推动作用。扬州汽车产业的需求市场非常旺盛,但是还没达到饱和状态,政府也十分重视扬州汽车产业的发展,出台了许多相关文件这有利于扬州汽车产业的发展。然后本文运用了因子分析法对扬州汽车产业的竞争力进行了实证分析,基于大量文献研究参考上,设计出评价扬州市汽车产业竞争力的指标体系,并从地理上选取全国五个产业圈区域,具有汽车产业代表性的同级16个城市做出汽车产业竞争力比较。通过分析我们知道了,扬州汽车产业竞争力无论是与武汉、柳州这样的大型汽车产业基地相比,还是与省内的南京这类老牌汽车产业基地相比都处于落后位置,分别存在着规模效益难显、缺乏龙头企业带动、企业管理人才不足、自主研发能力薄弱等问题。最后结合定量和定性分析内容对扬州市汽车产业提出了四个政策建议:政府加强主导作用、企业重视技术创新、企业培养高素质人才、政府创造积极市场消费环境方面。
[Abstract]:Under the background of world economic recovery and national macro-control, China's automobile market has entered an important stage of mature development. Automobile industry plays an important role in Yangzhou industry. Especially since the 12th Five-Year Plan. Yangzhou is regarded as "one of the four leading industries," "one of the five hundred billion industries" and "the basic industry of priority development", which plays a more and more important role in the economic development of Yangzhou and faces fierce market competition. Under the background of the construction of "famous automobile city" in Yangzhou City, the paper makes an objective and accurate evaluation on the competitiveness of the automobile industry in Yangzhou and other automobile cities of the same level, and draws lessons from their advantages. Countermeasures and suggestions are put forward to improve the competitiveness of Yangzhou automobile industry. This paper analyzes the competitiveness of Yangzhou automobile industry by combining qualitative and quantitative methods. Firstly, the present situation of the development of Yangzhou automobile industry is analyzed. Analysis. And according to Porter model analysis of the impact factors in-depth and detailed analysis can be very clear that Yangzhou automobile industry in recent years rapid development of Yangzhou economic contribution. The present enterprise strategy of Yangzhou automobile enterprises is to attract the large well-known enterprises, and the government is also creating the conditions for the large well-known automobile enterprises to enter. The automobile industry park is being built and three major automobile industry parks have been built at present, but it is still not satisfied with all the automobile production enterprises in the whole city. Yangzhou university is numerous, and it is also the receiving place of the western labor force. Therefore, the labor force is sufficient, but through our investigation, we find that the high-end knowledge of the automotive industry is still scarce, far from meeting the international standard of proportion of skilled workers. In addition, capital resources are also very rich. Through the investigation of Yangzhou automobile enterprises every year to their own investment has been increasing, enterprises also pay more and more attention to their own development. Yangzhou auto industry demand market is very strong, but not yet reached saturation state, the government also attaches great importance to the development of Yangzhou automobile industry. This paper uses factor analysis method to analyze the competitiveness of Yangzhou automobile industry, based on a large number of literature research references. This paper designs an index system to evaluate the competitiveness of Yangzhou automobile industry, and selects five regions of the whole country from the geographical point of view. Through the analysis, we know that Yangzhou automobile industry competitiveness is no matter with Wuhan. Compared with the large automobile industry base such as Liuzhou, it is still in the backward position compared with the old automobile industry base such as Nanjing in the province. Finally, combined with quantitative and qualitative analysis of the content of Yangzhou auto industry put forward four policy recommendations: the government to strengthen the leading role, enterprises attach importance to technological innovation. Enterprises cultivate high-quality talents, and the government creates a positive market environment for consumption.
【学位授予单位】：扬州大学
【学位级别】：硕士
【学位授予年份】：2017
【分类号】：F426.471

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