中美文化创意产业出口的比较分析——兼论中国文化产业“走出去”的策略

发布时间：2018-01-17 20:07

本文关键词：中美文化创意产业出口的比较分析——兼论中国文化产业“走出去”的策略　出处：《西南民族大学学报(人文社科版)》2017年08期 　论文类型：期刊论文

【摘要】：通过对中美文化创意产业贸易出口总量、出口结构与出口市场的比较,发现中美文化创意产业出口的差距主要体现为结构性差距,包括文化创意产品贸易与服务贸易的结构差距,以及文化创意产品中"硬件"产品与"软件"产品的结构差距。并进一步讨论发现,中美文化创意产业贸易差距来源于国家政治经济发展水平与当今国际分工的不平等性。于中国而言,以促进文化创意产业贸易结构优化调整为核心,推动产品出口规模乘势而上,制定差异化市场竞争战略与市场发展路线,是中国文化产业进一步"走出去"的策略。
[Abstract]:Through the comparison of the total export volume, the export structure and the export market of the cultural and creative industries between China and the United States, it is found that the gap between the Chinese and American cultural and creative industries is mainly reflected in the structural gap. It includes the structural gap between trade in cultural and creative products and trade in services, as well as the structural gap between "hardware" products and "software" products in cultural and creative products. The trade gap between Chinese and American cultural and creative industries stems from the inequality between the level of national political and economic development and the current international division of labor. For China, the core is to promote the optimization and adjustment of the trade structure of cultural and creative industries. It is a strategy for Chinese cultural industry to "go out" to push the scale of export of products up, and to formulate the strategy of competition and market development of differentiated market.
【作者单位】：南京大学新闻传播学院;南京大学应用经济学博士后流动站;
【基金】：江苏省社会科学基金重点委托项目“江苏省传媒整合与媒介融合战略研究”(14WTA006)阶段性成果
【分类号】：G114
【正文快照】： 自2008年以来,中美两国已经是世界上文化创意产业贸易额最大的国家。其中,中国在文化创意产品方面是最大的出口国,美国则在文化创意服务出口方面居于榜首。尽管如此,这并不能说明中国与美国“平分秋色”,是世界上文化产业“走出去”的大国。正好相反,在世界各国文化产业“走出

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