黑龙江省冰雪旅游产业发展的政策研究

发布时间：2018-01-23 03:38

本文关键词： 冰雪旅游公共政策冰雪产业　出处：《哈尔滨商业大学》2017年硕士论文　论文类型：学位论文

【摘要】：旅游业是第三产业的重要组成部分,冰雪旅游是黑龙江省旅游业的亮点及重点,在经济下行的当下,全国各地开展冰雪旅游拉动冬季经济增长,对黑龙江省冰雪旅游产业产生不可忽视的影响。黑龙江省长陆昊提出把发展冰雪经济作为推动振兴发展的战略举措,开发高质量、多样化的冰雪产品,升级开发雪乡、亚布力等知名景区。《黑龙江省界江旅游发展总体规划》(2013)要求以漠河北极村和抚远黑瞎子岛为代表开展冰雪运动旅游。国务院颁布的《东北振兴"十三五"规划》(2016)要求大力发展冰雪产业,打造多地联动发展的精品冰雪文化旅游目的地。近几年我省打造以"冰雪之冠"为品牌的旅游产业取得了一定成效,但仍存在客源被其他地区截流、旅游品牌宣传力不足、欠缺完善的链条产业等问题,限制了我省冰雪旅游产业的发展。从冰雪旅游产业政策的界定入手,综合运用产业聚集理论、可持续发展理论、比较优势理论,总结出本省冰雪旅游产业发展的基本状况,从五个方面总结其存在问题。梳理关于财税、交通、体育、人才、科技五大领域政策的资料,总结分析其现存的缺陷极对应成因。采用比较分析法、文献研究法、因果分析法,借鉴瑞士、加拿大、日本政府在人才、交通、立法等方面的经验,以及国内吉林省、辽宁省、北京市为促进冰雪旅游发展而施行的政策,总结可借鉴的经验,结合目前省内客观实际情况,提出适宜我省且切实可行的冰雪旅游产业发展的政策建议,具体包括加大财政投资力度、支持多元化融资渠道、实施优惠税收政策;统筹规划布局交通网络、加快各路交通建设、区域联盟推出冰雪旅游路线;举办冰雪体育活动、打造亚布力滑雪场、推广"冰雪之冠"品牌;开设冰雪旅游相关专业、加强冰雪旅游政策研究、实行人才奖励机制;加强"互联网+旅游"理论研究、推进信息化基础建设、冰雪旅游景区智慧化转型试点,从五个方面全面提升冰雪旅游产业实力。
[Abstract]:Tourism is an important part of the tertiary industry, ice and snow tourism is the highlight and focus of tourism in Heilongjiang Province, in the current economic downturn, snow and ice tourism across the country to promote economic growth in winter. The development of ice and snow economy as a strategic measure to promote the development of ice and snow development, develop high-quality, diversified ice and snow products. Upgrade and develop snow country. Yabuli and other famous scenic spots. "the overall plan for tourism development of Jiejiang River, Heilongjiang Province" (2013). Mohe Arctic Village and Fuyuan Hexiaizi Island as representatives of ice and snow sports tourism. The State Council promulgated the "Thirteenth Five-Year Plan for the Revitalization of Northeast China" (2016) called for the development of ice and snow industry. In recent years, our province has made some achievements in the tourism industry under the brand of "Ice and Snow Crown", but there are still some tourist sources being cut off by other regions. The lack of propaganda power of tourism brand and the lack of perfect chain industry restrict the development of ice and snow tourism industry in our province. Starting with the definition of ice and snow tourism industry policy, the comprehensive application of industrial agglomeration theory. Sustainable development theory, comparative advantage theory, summed up the basic situation of the ice and snow tourism industry development in this province, from five aspects to sum up its existing problems. Sort out about finance, transportation, sports, talent. This paper summarizes and analyzes the corresponding causes of the existing defects in the five fields of science and technology. It uses comparative analysis, literature research, causality analysis to learn from the governments of Switzerland, Canada and Japan in terms of human resources and transportation. Legislation and other aspects of experience, as well as domestic Jilin Province, Liaoning Province, Beijing to promote the development of ice and snow tourism implementation policies, summed up the experience can be used for reference, combined with the current objective reality in the province. The paper puts forward some policy suggestions for the development of ice and snow tourism industry in our province, including increasing financial investment, supporting diversified financing channels and implementing preferential tax policies; Overall planning and layout of traffic networks, speeding up the traffic construction, regional alliances to launch ice and snow tourism routes; Holding ice and snow sports activities, creating Yabli ski resort and promoting the brand of "Ice and Snow Crown"; Set up snow and ice tourism related specialty, strengthen snow and ice tourism policy research, implement talent reward mechanism; Strengthen the theoretical research of "Internet tourism", promote the construction of information infrastructure, pilot pilot of intelligent transformation of ice and snow tourism scenic spots, and comprehensively enhance the strength of ice and snow tourism industry from five aspects.
【学位授予单位】：哈尔滨商业大学
【学位级别】：硕士
【学位授予年份】：2017
【分类号】：F592.7

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