基于全产业链的纺织企业“走出去”战略研究

发布时间：2018-01-24 17:00

本文关键词： 全产业链走出去战略纺织　出处：《中原工学院》2015年硕士论文　论文类型：学位论文

【摘要】：21世纪以来,企业全球化经营浪潮席卷整个世界,当代企业成长模式已明显呈现出从产品生产平台向产业链整合平台和产业生态圈构建平台发展趋势,企业全球资源整合能力和产业链整合能力的高低,很大程度上决定着企业的核心竞争力。我国是全球纺织大国,纺织产品供应量占全球份额的1/3;纺织企业“走出去”是化解产能过剩的重要途径。我国还不能称之为纺织强国,纺织企业效益普遍不高,在国际分工中仍处于产业链低端。实施“走出去”与产业升级相结合的发展战略,基于全产业链和全球资源整合视角重构国际纺织分工格局,不仅可以化解我国纺织企业目前面临的产能过剩矛盾,而且可以通过产业升级提高我国纺织企业的核心竞争力,实现纺织由“大”向“强”转变的重要举措。本文从企业“走出去”和“产业链”研究现状出发,通过构建纺织企业全产业链三维模型,分析纺织企业全产业链的横向一体化、纵向一体化以及相关产业一体化,对我国纺织企业基于全产业链视角下“走出去”战略背景、战略目标、战略途径及战略保障进行系统设计,为我国纺织企业适应国际竞争新常态探索一条“走出去”加“全产业链整合”的发展战略。全文分六部分:首先,以产业链理论与“走出去”研究现状为起点,分析全产业链视角下纺织企业“走出去”现状与需要进一步解决的问题;其次,在产业链的基础上,引出纺织企业的全产业链概念,构建纺织企业全产业链三维模型,并指出该模型如何在本文得以运用,并指出全产业链下我国纺织企业走出去的历史变迁;第三,运用波特钻石模型,分析基于全产业链的纺织企业“走出去”战略背景;第四,在我国纺织企业已开拓海外市场的基础上,确定基于全产业链的纺织企业“走出去”战略目标;第五,结合战略目标,确定基于全产业链纺织企业“走出去”战略途径;第六,我国纺织企业“走出去”的保障措施;第七,对山东如意集团进行案例分析,验证“走出去”的重要性。
[Abstract]:Since 21th century, the wave of enterprise globalization has swept the whole world, the contemporary enterprise growth model has obviously shown the development trend from product production platform to industrial chain integration platform and industrial ecological circle construction platform. The ability of global resources integration and industrial chain integration determines the core competitiveness of enterprises to a great extent. China is a big textile country in the world, and the supply of textile products accounts for one-third of the global share. Textile enterprises "going out" is an important way to resolve overcapacity. In the international division of labor is still in the low end of the industrial chain. The implementation of "going out" and industrial upgrading of the development strategy, based on the whole industrial chain and global resource integration perspective to reconstruct the international textile division of labor pattern. It can not only resolve the contradiction of overcapacity faced by Chinese textile enterprises, but also improve the core competitiveness of our textile enterprises through industrial upgrading. This paper starts from the research status of "going out" and "industry chain", and constructs the three-dimensional model of the whole industry chain of textile enterprise. This paper analyzes the horizontal integration, vertical integration and related industrial integration of the whole industry chain of textile enterprises, and analyzes the strategic background and strategic objectives of the textile enterprises in China based on the perspective of the whole industry chain. The strategic approach and strategic guarantee are systematically designed to explore a development strategy of "going out" and "integrating the whole industry chain" for our textile enterprises to adapt to the new normal state of international competition. The full text is divided into six parts: first of all. Based on the theory of industry chain and the current research situation of "going out", this paper analyzes the present situation of textile enterprises "going out" and the problems that need to be solved further under the perspective of the whole industry chain. Secondly, on the basis of the industrial chain, the concept of the whole industry chain of textile enterprises is introduced, and the three-dimensional model of the whole industry chain of textile enterprises is constructed, and the application of the model in this paper is pointed out. It also points out the historical changes of Chinese textile enterprises' going out under the whole industry chain. Thirdly, using Porter diamond model to analyze the strategic background of "going out" for textile enterprises based on the whole industry chain; In 4th, on the basis of Chinese textile enterprises' opening up overseas markets, the strategic goal of "going out" for textile enterprises based on the whole industry chain was determined. 5th, combined with the strategic objectives, determine the strategic approach of "going out" based on the whole industry chain textile enterprises; 6th, our country textile enterprise "go out" the safeguard measure; 7th, Shandong Ruyi Group case study, verify the importance of "going out".
【学位授予单位】：中原工学院
【学位级别】：硕士
【学位授予年份】：2015
【分类号】：F426.81;F272

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