AC公司光伏产业一体化发展战略研究

发布时间：2018-01-26 03:46

本文关键词： 光伏产业纵向一体化战略研究　出处：《兰州交通大学》2015年硕士论文　论文类型：学位论文

【摘要】：伴随着石化能源等不可再生资源的日益枯竭,以太阳能为代表的新能源的开发和利用越来越受到世界各个国家的重视。目前,政府也在积极的调整能源结构,大力扶持光伏新能源及可再生能源的发展。然而,伴随着上游的无序投资、终端产业不能有效释放、国外“双反”政策的严重打压,光伏产业存在的矛盾日益凸显,光伏太阳能企业面临着巨大的挑战。在光伏产业被迫面临重组和洗牌的前提下,实力较强的光伏企业利用行业洗牌的机遇,通过构建企业联盟、延伸自己的产业链条,实现软、硬件的优化组合,提升企业的核心竞争优势。因此,本文以AC公司光伏产业为研究对象,通过对上游资源的整合及下游产业的延伸,完成纵向一体化产业布局,实现企业自身健康持续发展。对于光伏产业而言,产业链的纵向一体化布局,有效的消除了上下游企业之间二次加价造成的资源扭曲配置,从而实现产业链整体利润的提高。因此,本文以AC公司光伏产业为切入点,对研究光伏产业纵向一体化布局具有一定的理论意义。同时,AC公司光伏产业纵向一体化发展模式,可以强化上下游企业之间的协调与管理,更有利于实现技术协同创新及资源的优化配置,对于改善AC公司光伏产业的经营现状,提升企业的竞争优势具有一定的现实意义。本文以AC公司光伏产业纵向一体化战略为研究对象,依托纵向一体化战略的相关理论,结合光伏产业当前发展的外部环境及企业内部经营的相关要素进行考察,分析了AC公司推进光伏产业纵向一体化战略的必要性、可行性及影响成功的关键要素。第一章,着重介绍了选题的背景、意义及研究方法。第二章,通过对战略管理理论及纵向一体化战略分析方法进行了阐述。第三章,描述了AC公司光伏产业实施纵向一体化战略的对象,分为石英砂产业、光伏玻璃制造产业、光伏电池制造产业及光伏发电四个产业,并对产业链的价值传递进行了分析和测算,得出纵向一体化战略的必要性,同时提出了光伏产业存在的现实问题。第四章对AC公司光伏产业实施纵向一体化战略的内、外部环境进行了分析,并运用SWOT工具进行了综合评价。第五章提出了AC公司光伏产业纵向一体化战略的选择,并重点论述了选择纵向一体化战略的可行性及实施推进的目标、思路和途径。第六章对AC公司光伏产业纵向一体化战略的实施提出了保障措施及建议,同时对战略实施的效果提出了建立评价反馈机制。
[Abstract]:With the increasingly depletion of non-renewable resources such as fossil energy, the development and utilization of new energy, represented by solar energy, has been paid more and more attention by various countries in the world. At present, the government is also actively adjusting the energy structure. Vigorously support the development of photovoltaic new energy and renewable energy. However, with the upstream disorderly investment, the end industry can not be effectively released, the foreign "double reaction" policy seriously depressed. Photovoltaic industry has become increasingly prominent contradictions, photovoltaic solar enterprises are facing a huge challenge. In the PV industry forced to face the premise of restructuring and shuffling, the strength of photovoltaic enterprises to take advantage of the industry shuffle opportunities. By constructing the enterprise alliance, extending its own industrial chain, realizing the optimized combination of software and hardware, and promoting the core competitive advantage of the enterprise, this paper takes the photovoltaic industry of AC company as the research object. Through the integration of upstream resources and the extension of downstream industries, the vertical integrated industrial layout is completed to achieve the healthy and sustainable development of the enterprise itself. For the photovoltaic industry, the vertical integration of the industrial chain layout. Effectively eliminate the upstream and downstream enterprises between secondary price increases caused by the distortion of resources allocation, so as to achieve the overall profit of the industrial chain. Therefore, this paper takes AC photovoltaic industry as the starting point. It has certain theoretical significance to study the vertical integration layout of photovoltaic industry. At the same time, AC company's vertical integration development mode of photovoltaic industry can strengthen the coordination and management between upstream and downstream enterprises. More conducive to the realization of technological innovation and optimal allocation of resources for the improvement of AC company photovoltaic industry operating status. To enhance the competitive advantage of enterprises has a certain practical significance. This paper takes AC company photovoltaic industry vertical integration strategy as the research object, relying on the vertical integration strategy related theory. Combined with the external environment of the current development of the photovoltaic industry and the relevant elements of the enterprise internal management, the necessity of the AC company to promote the vertical integration strategy of photovoltaic industry is analyzed. The first chapter focuses on the background, significance and research methods of the topic. Through the strategic management theory and vertical integration strategy analysis methods are expounded. Chapter three describes the AC photovoltaic industry implementation of vertical integration strategy object divided into quartz sand industry. Photovoltaic glass manufacturing industry, photovoltaic cell manufacturing industry and photovoltaic power generation four industries, and the value of the industrial chain of the analysis and calculation, the necessity of vertical integration strategy. At the same time, put forward the practical problems of photovoltaic industry. Chapter 4th analyzes the internal and external environment of the vertical integration strategy of AC photovoltaic industry. Chapter 5th puts forward the choice of vertical integration strategy of AC photovoltaic industry, and focuses on the feasibility of choosing vertical integration strategy and the implementation of the objectives. Chapter 6th puts forward the safeguard measures and suggestions for the implementation of the vertical integration strategy of AC company's photovoltaic industry, and puts forward the establishment of evaluation feedback mechanism for the effect of the implementation of the strategy.
【学位授予单位】：兰州交通大学
【学位级别】：硕士
【学位授予年份】：2015
【分类号】：F426.61;F272

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