内蒙古文化产业“走出去”战略影响因素分析与对策研究

发布时间：2018-01-26 17:59

本文关键词： 文化产业 “走出去” 影响因素指标体系内蒙古　出处：《内蒙古财经大学》2016年硕士论文　论文类型：学位论文

【摘要】：2013年,习近平访问中亚和东南亚时提出“一带一路”的战略构想,得到了沿线各国的广泛认同和积极响应。“一带一路”,文化先行,这一战略的实施为内蒙古地区文化产业“走出去”提供了千载难逢的机遇。内蒙古地区位于我国边疆少数民族地区,区位优势明显,文化底蕴深厚,民族文化资源丰富,文化产业中蕴含着巨大的经济价值和发展潜力,2013年10月至今,内蒙古文化产品出口保持增长势头,文化产品的出口国家和地区数量增至18个。但不容忽视的是与云南、西藏相比内蒙古文化产业还未结合自身的区位优势与民族文化特色,将其转化为“内蒙古现象”,更没有形成“内蒙古模式”,这些现实问题都成为内蒙古实施文化产业“走出去”过程中亟需深思的重大命题。本文运用PEST外部环境分析法、AHP层次分析法对影响内蒙古文化产业“走出去”战略影响因素进行分析。文章主要内容包括六部分;第一部分是绪论。从研究背景、研究目的入手,对国内外相关研究成果进行综述,提炼出本文的研究思路、主要内容以及研究方法。第二部分是文化产业及其相关理论。本章首先界定了文化产业以及文化“走出去”战略的定义,阐述了内蒙古地区的文化产业以及内蒙古文化产业“走出去”战略;然后介绍了关于文化产业“走出去”战略的相关理论,包括区域文化产业发展战略理论、需求偏好相似理论、竞争优势理论、对外直接投资理论、国际生产折衷理论等;第三部分是内蒙古文化产业“走出去”战略实施现状分析。首先,对内蒙古文化产业发展现状进行分析;其次,分析内蒙古文化产业“走出去”现状;最后,以现状为基础,分析内蒙古文化产业“走出去”存在的问题。第四部分是论文的核心部分,是对内蒙古文化产业“走出去”战略影响因素分析。通过对内蒙古文化产业“走出去”问题分析,借鉴PEST外部影响因素分析结果与通过调查问卷向多位专家征求意见,结合内蒙古文化产业“走出去”发展现状,并参照有关学者研究成果,构建内蒙古文化产业“走出去”影响因素评价指标体系,并运用AHP层次分析法对指标体系内影响因素进行评价,对其评价结果进行分析;第五部分是内蒙古自治区文化产业“走出去”对策与建议。以第三部分存在问题分析,第四部分影响因素分析为基础,对内蒙古文化产业“走出去”战略提出发展路径。
[Abstract]:In 2013, when Xi Jinping visited Central Asia and Southeast Asia, he put forward the strategic idea of "Belt and Road", which was widely recognized and positively responded by the countries along the route. "Belt and Road", culture first. The implementation of this strategy provides a rare opportunity for the cultural industry in Inner Mongolia, which is located in the ethnic minority areas of China's border areas, with obvious geographical advantages and profound cultural heritage. The national cultural resources are rich, the cultural industry contains enormous economic value and development potential, since October 2013, Inner Mongolia's cultural products export has maintained the growth momentum. The number of countries and regions exporting cultural products has increased to 18, but what should not be ignored is that compared with Yunnan and Tibet, the cultural industry of Inner Mongolia has not yet combined its geographical advantages and national cultural characteristics. To transform it into "Inner Mongolia phenomenon", there is no "Inner Mongolia model". These realistic problems have become the important proposition in the process of carrying out the cultural industry "going out" in Inner Mongolia. This paper uses the PEST external environment analysis method. AHP Analytic hierarchy process (AHP) is used to analyze the influence factors of the "going out" strategy of Inner Mongolia cultural industry. The first part is the introduction. From the research background, the purpose of the study, domestic and foreign related research results are summarized, refining the research ideas of this paper. The second part is the cultural industry and its related theories. This chapter first defines the cultural industry and cultural "going out" strategy. This paper expounds the cultural industry in Inner Mongolia and the "going out" strategy of the cultural industry in Inner Mongolia. Then it introduces the relevant theories about the "going out" strategy of cultural industry, including the development strategy theory of regional cultural industry, the theory of similarity of demand preference, the theory of competitive advantage, and the theory of foreign direct investment. Eclectic theory of international production; The third part is the analysis of the present situation of the "going out" strategy of Inner Mongolia cultural industry. First, it analyzes the present situation of the development of Inner Mongolia cultural industry. Secondly, it analyzes the present situation of cultural industry in Inner Mongolia. Finally, based on the present situation, the paper analyzes the problems of "going out" in Inner Mongolia cultural industry. Part 4th is the core part of the paper. It is an analysis of the influence factors of the "going out" strategy of the cultural industry in Inner Mongolia, and the analysis of the "going out" problem of the cultural industry in Inner Mongolia. Draw lessons from the PEST external factors analysis results and through the questionnaire to a number of experts for advice, combined with the Inner Mongolia cultural industry "go out" development situation, and refer to the research results of relevant scholars. This paper constructs the evaluation index system of the influence factors of the cultural industry in Inner Mongolia, and uses the AHP analytic hierarchy process to evaluate the influencing factors in the index system, and analyzes the evaluation results. Part 5th is the countermeasures and suggestions of "going out" for cultural industry in Inner Mongolia Autonomous region, based on the analysis of the problems in the third part and the analysis of the influencing factors in part 4th. To Inner Mongolia cultural industry "go out" strategy puts forward the development path.
【学位授予单位】：内蒙古财经大学
【学位级别】：硕士
【学位授予年份】：2016
【分类号】：G125;F125

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