中国服装产业的国际市场竞争力研究

发布时间：2018-02-20 21:03

本文关键词： 服装产业国际市场竞争力出口贸易　出处：《对外经济贸易大学》2016年硕士论文　论文类型：学位论文

【摘要】：传统的比较优势理论认为,按照比较优势结构进行国际分工和贸易可以增进一国的社会福利水平。作为劳动力资源丰富的发展中国家,密集使用劳动力要素的纺织服装业,一直是我国具有比较优势的传统出口行业,同时也是我国国民经济的支柱产业和重要的民生产业。改革开放以来,我国服装产业凭借劳动力资源丰富的优势,以价廉物美的产品迅速的占领了国际市场,国际市场份额和出口贸易额都稳步增加。然而,我国服装出口产品主要依靠成本优势参与国际竞争,缺乏产品附加值,产品出口价格和贸易绩效较低。近年来,我国服装出口产业面临着要素成本上升,国内外市场环境恶化等多方面压力,其生存和发展面临着严峻的危机。国际市场竞争力,是指一个国家的出口企业或产业,在国际市场上出售其产品的能力。国际竞争力强的产业在国际市场上更具有优势。因此,从市场竞争力的角度来分析我国服装产业的出口现状,发现其存在的问题,并提出相应的对策,对我国服装产业的可持续发展有着至关重要的意义。基于上述背景,本文首先回顾了市场竞争力的定义和研究现状,揭示了我国出口企业在国际市场上构建市场竞争力的积极意义。其次,通过对中国服装产业的出口贸易现状的分析,发现我国服装出口存在着量增价跌的情况,陷入了贫困化增长的困境。最后,本文运用了需求价格弹性模型,对我国在国际市场上的市场竞争力进行了测算,并按不同类别标准,具体问题具体分析,为研究提供了数据支持,得出了中国服装产业的国际市场竞争力不显著的结论。同时,本文分析了中国服装产业国际市场竞争力缺失的原因,主要包括要素条件和国内外市场环境两个因素。综上所述,我们应培养我国服装出口企业的创新能力,降低生产成本;鼓励企业走差异化发展道路,实施品牌化战略,提升产品的核心竞争力,提高价格加成能力;加大服装行业环保的宣传与监管,促进可持续发展;同时,国家应该给予支持,加大人力资本投入,提高服装行业从业人员素质,鼓励沿海服装企业向内地转移以获取比较优势,优化产业结构,加强国家对行业的引导。双管齐下,构建和提升我国服装出口产业的国际市场竞争力。
[Abstract]:According to the traditional theory of comparative advantage, according to the comparative advantage of the structure of international division of labor and trade can improve the social welfare level of a country. As labor resource rich developing countries, labour intensive textile and garment industry, has been in our country has a comparative advantage of the traditional export industry in China is also the pillar industry of national economy and an important livelihood industry. Since the reform and opening up, China's garment industry has the advantage of abundant labor resources, to cheap products quickly occupied the international market, the international market share and export trade volume has increased steadily. However, China's clothing exports mainly rely on cost advantage to participate in international competition, lack of value-added products, product export the price and trade performance is relatively low. In recent years, China's garment export industry is facing the increasing production cost, domestic and international market environment deterioration Stress and other aspects, its survival and development is facing a severe crisis. The international market competitiveness, refers to a country's export enterprises or industries, the ability to sell its products in the international market. The international competitive industry has more advantages in the international market. Therefore, to analyze the export status quo of China's garment industry from the angle of market competition ability, to find out the existing problems, and puts forward the corresponding countermeasures, has important significance to the sustainable development of China's garment industry. Based on the above background, this paper first reviews the definition and research status of market competitiveness, reveals the positive significance of China's export enterprises to build market competitiveness in international market. Secondly, through the analysis of current situation of export trade of China garment industry, found that China's clothing exports are jiadie changing situation in the immiserizing growth dilemma. Finally, In this paper, the price elasticity of demand model on the market competitiveness of our country in the international market was calculated, and the standard according to different categories, specific problem analysis, provides data support for the research, the Chinese garment industry competitiveness in the international market is no significant conclusions. At the same time, this paper analyzes the causes of Chinese international garment industry the lack of market competitiveness, including factor conditions and domestic and international market environment two factors. To sum up, we should develop China's clothing export enterprise innovation ability, reduce the production cost; to encourage enterprises to take a different path of development, the implementation of brand strategy, enhance the core competitiveness of products, improve the price plus propaganda and ability; supervision of garment industry of environmental protection, promoting sustainable development; at the same time, the state should give support, increase human capital investment, improve the garment industry practitioners in We should encourage coastal garment enterprises to transfer to the mainland to gain comparative advantage, optimize industrial structure and strengthen the guidance of the state to the industry. We must work together to build and enhance the competitiveness of China's garment export industry in the international market.

【学位授予单位】：对外经济贸易大学
【学位级别】：硕士
【学位授予年份】：2016
【分类号】：F426.86

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