新兴产业进入国际市场的决策分析模型及其应用

发布时间：2018-03-04 18:01

本文选题：新兴产业　切入点：国际市场　出处：《软科学》2016年05期 　论文类型：期刊论文

【摘要】：针对我国现阶段新兴产业国际和国内市场选择过程中的困惑,从目标国家(地区)"市场吸引力"和新兴产业"现有基础和能力"两个维度构建了新兴产业进入国际市场的分析评估模型,尝试将灰靶模型应用到目标国家(地区)市场吸引力的靶心度和相应等级评估分析中,应用熵权法对新兴产业现有基础和能力进行分析评估。根据国际市场的目标吸引力和我国新兴产业现有基础与能力的分析,我国新兴产业需要选择"进入""观察"和"排除"三种不同的国际市场行动方案。应用该模型对光伏和高铁等新兴产业的典型企业进行评估分析,结果表明该模型具有较好的适用性和操作性,为我国新兴产业国内外市场路径的选择提供了一种具体的操作方法。
[Abstract]:In view of the confusion in the process of choosing the international and domestic markets for China's emerging industries at the present stage, From the two dimensions of "market attraction" of target country (region) and "existing foundation and ability" of emerging industry, this paper constructs an analytical evaluation model of emerging industry entering international market. This paper attempts to apply the grey target model to the evaluation of the target center and the corresponding grade of the market attraction of the target country (region). This paper applies entropy weight method to analyze and evaluate the existing foundation and capability of emerging industries. According to the objective attraction of the international market and the analysis of the existing foundations and capabilities of China's emerging industries, China's emerging industries need to choose three different international market action schemes, such as "entry" and "exclusion". The model is used to evaluate and analyze typical enterprises in new and emerging industries such as photovoltaic and high-speed rail. The results show that the model has good applicability and maneuverability, and provides a concrete operation method for the choice of domestic and foreign market paths of new industries in China.
【作者单位】：中南大学商学院;
【基金】：国家自然科学基金项目(71473276、71173243)
【分类号】：F121.3

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