扬州市文化产业发展中的政府职能研究

发布时间：2018-03-27 18:23

本文选题：文化产业　切入点：政府职能　出处：《扬州大学》2017年硕士论文

【摘要】：文化是国家和民族的灵魂,文化产业是新世纪的朝阳产业和新兴产业。同其他产业一样,文化产业的发展也离不开政府的大力支持。历史文化名城扬州已有2500年历史,文化资源丰厚,在全国乃至世界范围内都具有一定的文化地位和代表性。如何将文化古城转变为文化强市,并将文化产业打造成为城市的支柱性产业?文化产业发展中地方政府职能的界定和发挥,是需要关注和破解的首要难题。1999年,扬州开始探索文化产业发展的路径。十多年来,扬州市地方政府通过深化体制改革、完善政策体系、释放市场潜力、严格监督管理等举措推进文化产业发展,做到政策延续性与针对性的统一、经济效益与社会效益的统一、服务文化企业与服务社会公众的统一,取得了良好的成效。但是,也存在着过度干预影响市场、资源整合力度不够、政策体系不够完善、管理手段较为单一、平衡发展能力不强等不足。因此,本文根据政府职能及文化产业等理论基础,结合扬州实际情况,希望通过借鉴深圳、南京、南通、上海等地先进经验,提出扬州文化产业发展中政府职能的对策建议。首先,加强宏观规划,树立“大文化”意识,在地理区域、产业结构、政策体系上进行整体布局,为扬州市文化产业发展发挥引领作用。其次,加强环境营造,在基础设施、财政投入、人才队伍、专业平台方面为文化产业营造良好的外部环境,解决文化企业面临的缺载体、缺钱、缺人才、缺平台等难题,为文化市场的繁荣发展夯实基础条件。第三,加强统筹协调,鼓励扬州市借助文化市场内部主体、其他行业及产业资源、社会资本以及其他区域等各方力量来推进文化产业转型升级。最后,加强监督管理,通过行政手段、法律手段把控价值导向、健全文化法规、保护知识产权、加强产业统计,维护文化产业市场的健康发展。
[Abstract]:Culture is the soul of a country and a nation, and cultural industry is a sunrise industry and a new industry in the new century. Like other industries, the development of cultural industries cannot be separated from the vigorous support of the government. Yangzhou, a historic and cultural city, has a history of 2500 years. Cultural resources are rich and have a certain cultural status and representativeness in the whole country and even in the world. How to turn the cultural ancient city into a strong cultural city and make the cultural industry into the pillar industry of the city? The definition and exertion of the function of local government in the development of cultural industry is the most difficult problem that needs to be paid attention to and solved. In 1999, Yangzhou began to explore the path of the development of cultural industry. In the past decade or so, the local government of Yangzhou has deepened its system reform. To improve the policy system, release the market potential, strictly supervise and manage the development of the cultural industry, and achieve the unity of policy continuity and pertinence, the unification of economic and social benefits, and the unification of serving cultural enterprises and serving the public. Good results have been achieved. However, there are also shortcomings such as excessive intervention affecting the market, insufficient integration of resources, inadequate policy system, single management means, and weak ability to balance development. Based on the theoretical basis of government function and cultural industry, combined with the actual situation of Yangzhou, this paper hopes to put forward some countermeasures and suggestions for the development of cultural industry in Yangzhou through the advanced experiences of Shenzhen, Nanjing, Nantong and Shanghai. Strengthen macro planning, establish awareness of "big culture", carry out overall layout in geographical area, industrial structure and policy system, and play a leading role in the development of cultural industry in Yangzhou. Financial input, talent team, professional platform to create a good external environment for the cultural industry, to solve the cultural enterprises faced with the lack of carrier, lack of money, lack of talent, lack of platform and other problems, Third, to strengthen overall coordination and encourage Yangzhou to make use of the internal main body of the cultural market, other industries and industrial resources to consolidate the basic conditions for the prosperity and development of the cultural market. Social capital and other regional forces to promote cultural industry transformation and upgrading. Finally, strengthen supervision and management, through administrative means, legal means to control value, improve cultural laws and regulations, protect intellectual property rights, and strengthen industrial statistics, To maintain the healthy development of the cultural industry market.
【学位授予单位】：扬州大学
【学位级别】：硕士
【学位授予年份】：2017
【分类号】：G124

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