闽南茶产业集群竞争力研究

发布时间：2018-03-28 06:04

本文选题：茶产业　切入点：产业集群　出处：《福建农林大学》2017年硕士论文

【摘要】：茶产业作为福建省农业产业的支柱产业,在满足我国茶叶市场的需求、帮助农民脱贫致富、实现出口创汇、促进福建省经济发展等方面都发挥着重要作用。茶产业集群是一种重要的产业组织形式。茶产业集群内的企业通过密切的交流和合作,可发挥出规模经济和范围经济效益,产生强大的溢出效应。随着我国交通的便利化和市场条件的不断改善,茶叶流通范围逐渐扩大,乌龙茶产地之间的竞争也日趋激烈。闽南乌龙茶不仅要与闽北乌龙茶、广东乌龙茶、台湾乌龙茶竞争市场,还要与湖北、湖南等新加入乌龙茶市场的竞争者开展竞争。因此,需要评价闽南茶产业集群竞争力,找出阻碍茶产业集群竞争力的主要因素,才能够指导地方政府采用恰当的措施,解决闽南茶产业集群存在的现实问题,促使闽南茶产业集群竞争力得以提升。本文以闽南茶产业集群竞争力为研究对象。首先,本文运用文献研究法,梳理了国内外现有的相关文献,对茶产业集群及茶产业集群竞争力的概念进行了界定。其次,界定了闽南茶产业集群的范围,叙述了闽南茶产业集群发展的概况。然后,用图表分析法对闽南茶产业集群竞争力的要素现状进行定性分析。在定性分析的基础上,选取了24个具体项目,构建起闽南茶产业集群竞争力的评价指标体系。采取问卷调查法对闽南重点产茶县的一些专家和企业收集相关数据,共收回企业问卷116份,有效问卷100份;专家问卷44份,有效问卷40份。对闽南茶产业集群竞争力进行了测度,得分为435,表明闽南茶产业集群六个因素平均分在6-7分之间,可见闽南茶产业集群在中国国内具有一定竞争力,但是竞争力不强。通过对具体要素的研究,本文得出了如下结果:在闽南茶产业集群内,基础方面:自然资源要素对该集群的竞争力贡献最大,资本资源要素是制约该集群的竞争力的主要要素;企业方面:快递业发展要素对该集群的竞争力贡献最大,茶产品加工附加值、龙头企业规模是制约该集群的竞争力的重要要素;市场方面:国内市场品牌认可状况对该集群的竞争力贡献最大,国际市场品牌认可状况、国际市场进入状况、国际市场销售状况是制约该集群的竞争力的重要要素。最后,根据制约该集群的竞争力的要素,本文提出了相应的对策建议。
[Abstract]:The tea industry as a pillar industry of agricultural industry in Fujian Province, to meet China's tea market demand, to help farmers out of poverty, realize exports, promoting the economic development of Fujian province has played an important role. The tea industry cluster is an important form of industrial organization. The tea industry clusters through exchanges and cooperation close, can play the economies of scale and scope efficiency, produce a strong spillover effect. With the convenience of traffic of our country and market conditions continue to improve, gradually expand the scope of the tea circulation, Oolong Tea between the origin of the competition has become increasingly fierce. The Oolong Tea not only to Oolong Tea and North Fujian, Guangdong Oolong Tea, Taiwan Oolong Tea competition in the market, but also with the Hubei, Hunan and other new Oolong Tea competitors in the market competition. Therefore, to Fujian tea industry cluster competitiveness evaluation, finds out the tea industry The main factors of cluster competitiveness, to guide the local government to adopt appropriate measures to solve practical problems in tea industry cluster, promote Fujian tea industry cluster competitiveness can be improved. Based on the cluster competitiveness of Fujian tea industry as the research object. Firstly, this paper uses the methods of literature study, reviews the existing literature concept the tea industry cluster and tea industry cluster competitiveness are defined. Secondly, defines the scope of Fujian tea industry cluster, describes the general situation of Fujian tea industry cluster development. Then, using the chart analysis elements of status of the tea industry cluster competitiveness in qualitative analysis. On the basis of qualitative analysis, select the 24 specific projects, build Fujian tea industry cluster competitiveness evaluation index system. Through a survey of some experts and enterprises in Fujian key tea producing county Collect relevant data, the enterprise recovered a total of 116 questionnaires, 100 valid questionnaires expert; 44 questionnaires, 40 valid questionnaires. The Fujian tea industry cluster competitiveness of the measure, a score of 435, showed that the Fujian tea industry cluster six factors at an average of 6-7 points between the visible Minnan tea industry cluster has certain competitiveness in the Chinese domestic, but the competition is not strong. Through the research on the specific elements of this paper, the main results are as follows: based in Fujian tea industrial clusters, natural resources: the greatest contribution to the competitiveness of the cluster, capital resources is the main factors restricting the cluster competitiveness; enterprise: elements for the development of express industry contribution on the competitiveness of the cluster, the added value of tea products, the scale of leading enterprises is an important factor restricting the competitiveness of the cluster; Market: domestic market brand recognition in the cluster The competitiveness is the most important factor that restricts the competitiveness of the cluster. Finally, according to the factors that restrict the competitiveness of the cluster, this paper puts forward corresponding countermeasures and suggestions.

【学位授予单位】：福建农林大学
【学位级别】：硕士
【学位授予年份】：2017
【分类号】：F326.12

【参考文献】