网络自制IP剧的产业开发研究

发布时间：2018-04-16 13:03

本文选题：IP热 + 产业开发　；参考：《重庆工商大学》2017年硕士论文

【摘要】：2015年,“IP”一词成为我国电视剧市场的高频词汇。2015年我国电视剧市场共发行了57部网络在线自制电视剧,其中IP剧25部,占全年网络电视自制剧的44%,几乎占据了电视剧市场的半壁江山,同时纵观整个2015年电视剧的收视排名,IP剧包揽了电视剧收视排名的前十名,成为电视剧市场的一匹黑马。网络自制IP剧这一新兴电视剧种的走红得益于国家广电总局颁布的一系列政策的助力:“一剧两星”,打击网络盗版视频活动和对引进境外剧的限制。此外,4G网络和智能手机的普及和受众娱乐需求的提高也是网络自制IP剧兴起的原因。本文中提到的网络自制IP剧是指通过购买网络文学作品的影视剧改编权,由视频网站参与制作开发的诞生或者首播于互联网的电视连续剧。本论文有五个章节组成:第一章是研究综述部分,主要是研究背景、文献综述的相关内容;第二章是关于网络自制IP剧的相关概述,主要包括网络自制IP剧产业的概念界定、网络自制IP剧产业开发的类型等;第三章主要论述了网络自制IP剧产业开发的现状,网络自制IP剧产业的开发一般需要经历诞生、培育、变现和超级变现四个时期,其产业链的开发模式主要是电视剧+电影+游戏+其他衍生链的形式;第四章是关于网络自制IP剧在产业开发中存在的问题,问题主要集中在资金在整个产业链开发中分配不均、剧本改编不精、衍生链单一等问题。第五章主要从产业链的上中游角度对网络自制IP的产业开发提出建议和对策:要从提高网络剧的剧本质量尤其是故事结构和台词的撰写方面;提高拍摄技术以及后期特效技术;延伸产业链和网站与电视台互补播出等方面进行建议。本文主要从从生产制造商(视频网站)的角度分析网络自制IP剧的发展以及产业开发的相关内容,梳理电视剧IP开发的过程和变化,旨在视频网站的电视剧IP开发建言献策。
[Abstract]:In 2015, the term "IP" became a high-frequency term in the TV drama market in China. In 2015, 57 home-made online TV dramas were published in China's TV series market, of which 25 were IP dramas.It accounts for 44% of the TV self-production in the whole year, and almost occupies half of the TV drama market. At the same time, throughout the whole 2015 TV series ratings, IP drama has taken over the top 10 of the TV series ratings, and become a dark horse in the TV show market.The popularity of the new network IP drama has benefited from a series of policies issued by the State Administration of Radio, Film and Television: "one play and two stars," to crack down on online piracy of video and restrictions on the introduction of foreign dramas.In addition, the popularity of 4G networks and smartphones and the increasing demand for entertainment from the audience also contributed to the rise of home-made IP dramas.The network self-made IP drama mentioned in this paper refers to the TV series which is produced or developed by the video website or premiered on the Internet by purchasing the right of adaptation of the movie and TV drama of the network literature works and taking part in the production and development of the video website.This thesis has five chapters: the first chapter is the research summary part, mainly is the research background, the literature review related content; the second chapter is about the network homemade IP drama related summary, mainly includes the network homemade IP drama industry concept definition,The third chapter mainly discusses the current situation of the development of the network homemade IP drama industry, the development of the network homemade IP drama industry generally needs four periods: birth, cultivation, realization and super realization.The development mode of its industrial chain is mainly the form of other derivative chains of TV series, movie games, etc. The fourth chapter is about the problems existing in the industrial development of the network homemade IP drama.Problems mainly focus on the uneven distribution of funds in the development of the entire industrial chain, the adaptation of the script, the single derivative chain, and so on.The fifth chapter mainly puts forward suggestions and countermeasures to the industrial development of network self-made IP from the angle of the upper and middle reaches of the industrial chain: to improve the quality of the play, especially the story structure and the writing of the lines, to improve the shooting technology and the special effect technology in the later stage, to improve the quality of the play, especially the writing of the story structure and the lines.Extend industry chain and website and TV station complementary broadcast and so on aspect carries on the suggestion.This paper analyzes the development of the network self-made IP drama and the related contents of the industry development from the point of view of the production manufacturer (video website), combs the process and the change of the teleplay IP development, and makes suggestions for the TV series IP development of the video website.
【学位授予单位】：重庆工商大学
【学位级别】：硕士
【学位授予年份】：2017
【分类号】：G229.2

【参考文献】