重庆市云阳县旅游产业发展战略研究

发布时间：2018-04-19 22:24

本文选题：SWOT分析 + 旅游产业　；参考：《重庆师范大学》2017年硕士论文

【摘要】：近些年来,人们的物质生活水平得到了极大的提高,与此同时,人们的休闲娱乐需求逐渐膨胀。基于这一背景,旅游产业迅速发展起来,得到了社会各界的广泛关注。就我国而言,旅游产业对国民经济的重大贡献作用是毋庸置疑的。旅游者需求越来越个性化,同时旅游行业的竞争也日益加剧,在优胜劣汰的自然法则面前,存在即竞争,对于旅游产业发展战略的研究也逐渐受到关注。现阶段,此领域的研究热点集中于经济后发展地区旅游产业发展战略问题。在本文中,将研究目光着眼于重庆市云阳县,就该地区的旅游产业建设展开深入的分析与探讨。旅游产业的发展能够促进区域经济的增长,实现产业结构的优化。关于旅游产业发展战略的研究,有利于促进旅游产业的可持续发展。本研究主要遵循如下路线:首先,明确选题意义及选题背景,就研究目的加以说明,在此基础上进行了文献综述,细致梳理了前人的研究结果,对国内外研究情况加以评述;其次,充分发挥SWOT分析、灰色预测法、PESTEL分析法、产业价值链分析、波特的五力模型分析法的作用,客观而全面地分析了云阳县旅游产业的发展环境,就其内外部竞争情况加以说明;然后立足于现阶段实际情况,阐释了云阳县所具备的旅游资源,在对其发展现状加以说明的基础上展开了有效地预测,进而总结出其发展过程中所面临的制约性因素以及竞争性因素;最后,充分发挥SWOT分析的作用,客观地阐释了云阳县旅游产业的发展环境,明确其优劣势、机遇以及挑战。秉持着可持续发展的理念,积极地展开了战略布局,确定云阳县旅游的战略目标、总体思路、提出结构调整、资源整合、特色发展、精品带动等差异化战略对策。在本研究中,主要就云阳县旅游产业的发展路径加以探索,秉持着实事求是的理念,理论联系实际地展开分析,这对于提升该县现阶段旅游产业核心竞争力,促进该产业的长足发展,带动云阳县的经济增长都具有现实意义,与此同时,还能够为类似地区提供可借鉴的思路。不过,考虑到市场因素的影响作用,建议因地制宜地进行战略实施建设,针对性地加以调整。
[Abstract]:In recent years, people's material living standard has been greatly improved. At the same time, people's demand for leisure and entertainment is expanding. Based on this background, the tourism industry has developed rapidly and has received extensive attention from all walks of life. In our country, the tourism industry has no doubt that the important contribution of the tourism industry to the national economy is unquestionable. The demand is more and more individualized, and the competition of the tourism industry is increasing. In the face of the natural law of the survival of the fittest, the existence is competition, and the research on the development strategy of the tourism industry is gradually concerned. At this stage, the research focus in this field is focused on the strategy of the development of the tourism industry in the post economic development area. In view of Yunyang County in Chongqing, the tourism industry in this area is analyzed and discussed in depth. The development of tourism industry can promote the growth of regional economy and realize the optimization of industrial structure. The research on the development strategy of tourism industry is conducive to the sustainable development of the tourism industry. This study mainly follows the following ways Line: first, to clarify the significance of the topic and the background of the topic, and to explain the purpose of the research. On this basis, the literature review is carried out, the results of previous research are carefully combed, and the domestic and foreign research situation is reviewed. Secondly, the SWOT analysis, the grey prediction method, the PESTEL analysis method, the industrial value chain analysis, and Potter's five force model analysis method are fully played. The development environment of the tourism industry in Yunyang county is analyzed objectively and comprehensively, and the internal and external competition is explained. Then, based on the actual situation in the present stage, the tourism resources in Yunyang county are explained. On the basis of the description of the current situation of its development, the tourism resources are effectively predicted and then the development process is summarized. The restrictive factors and competitive factors are faced with. Finally, give full play to the role of SWOT analysis, objectively explain the development environment of the tourism industry in Yunyang County, clarify its advantages and disadvantages, opportunities and challenges. Uphold the concept of sustainable development, actively expand the strategic layout of Yunyang County, determine the strategic target of tourism in Yunyang County, and put forward the overall idea. In this study, we mainly explore the development path of the tourism industry in Yunyang County, uphold the concept of seeking truth from facts, and analyze the theory with the actual situation in this study, which will promote the core competitiveness of the tourism industry at the present stage of the county and promote the industry's length. The development of the foot and the economic growth of Yunyang county are of practical significance. At the same time, it can also provide useful ideas for similar areas. However, considering the impact of market factors, it is suggested that strategic implementation should be carried out in the light of local conditions.

【学位授予单位】：重庆师范大学
【学位级别】：硕士
【学位授予年份】：2017
【分类号】：F592.7

【参考文献】