冬奥会背景下张家口地区的滑雪旅游产业发展研究

发布时间：2018-04-21 23:14

本文选题：冬奥 + 张家口　；参考：《哈尔滨体育学院》2017年硕士论文

【摘要】：2015年7月31日,北京成功携手张家口获得2022年冬奥会举办权,这对于全国冬季旅游产业尤其是滑雪旅游产业的发展,是一个千载难逢的历史机遇,而对于张家口来说就更是这样。在冬奥会契机、京津冀一体化发展背景下,张家口滑雪旅游产业迎来了难得的发展平台和提升空间,这将驱动京张两地在各个领域开展更为广阔和更为深入的合作,从而对张家口地区滑雪旅游产业产生深远的影响。当今世界,冬奥会是影响力仅次于夏奥会的综合性体育赛事,它对举办地旅游产业乃至经济发展会产生重大影响。通过分析京张携手举办冬奥会背景下张家口滑雪旅游产业发展和全球冬奥会举办地滑雪旅游产业发展,从实现资源有效整合、开发精品旅游产品、塑造奥运品牌、政府统筹规划完善滑雪旅游产业链条、加大人才培养力度、走可持续性道路发展旅游产业等方面为张家口如何在此历史机遇中采取积极主动的措施,实现冬奥契机下滑雪旅游产业效应的最大化,提出一些建议与对策,希望以此引起业界对滑雪旅游尤其是张家口地区滑雪旅游的重视,引发相关管理部门的思考,带动区域产业结构调整,完善旅游产品体系,通过研究国外冬奥旅游发展的经验,做好规划设计,实现冬奥旅游的良性推动力,以此推动地方经济发展、社会进步和文化繁荣。本文运用文献资料法、专家访谈法、逻辑分析法、走访调查法,以体育经济学、体育产业经济学、体育社会学、体育人文社会学、体育产业经营管理、旅游学等学科为理论指导,对冬奥会背景下张家口地区滑雪旅游产业发展进行研究,旨在建议相关部门积极把握冬奥会的契机,充分发挥冬奥会对滑雪旅游产业的拉动效应,重视冬奥会的产出效应,最终促进张家口地区在冬奥会的时代背景下,快速健康发展滑雪旅游产业。通过分析研究,提出以下几点建议与对策:(1)有效整合奥运资源,带动旅游产业发展;(2)开发精品旅游产品,塑造奥运品牌;(3)政府统筹规划,完善滑雪旅游产业链条;(4)加大人才培养力度,建立人才培训基地;(5)走可持续性道路发展旅游产业。并得出以下结论:(1)张家口滑雪旅游产业发展背景优势明显:区位优势极为明显、文化基础稳固、发展势头强劲;(2)张家口滑雪旅游产业资源条件成熟:是未来最具发展潜力的天然滑雪区域。我国滑雪旅游开发条件较为成熟,需要升级滑雪旅游产品,并对国内市场进行深度构建和经营;(3)纵观全球冬奥会举办地的发展经验,政府有关部门应做好顶层设计,为奥运旅游发展提供有利政策,有效整合奥运资源,发挥张家口市滑雪旅游的天然优势,协助张家口地区在冬奥会背景下健康的、良性的发展滑雪旅游产业。
[Abstract]:On July 31, 2015, Beijing successfully joined hands with Zhangjiakou to win the 2022 Winter Olympic Games, which is a rare historical opportunity for the development of the national winter tourism industry, especially the ski tourism industry. And for Zhangjiakou, this is even more so. In the context of the opportunity of the Winter Olympics and the integration of Beijing, Tianjin and Hebei, the Zhangjiakou ski tourism industry has ushered in a rare development platform and space for upgrading, which will drive Beijing and Zhang to carry out broader and deeper cooperation in various fields. As a result, the ski tourism industry in Zhangjiakou area has a profound impact. In today's world, the Winter Olympics is the second most influential comprehensive sports event after the Summer Olympics, which will have a great impact on the tourism industry and even the economic development of the host country. By analyzing the development of Zhangjiakou ski tourism industry in the context of the holding of the Winter Olympic Games in Beijing and Zhangjiakou, and the development of the ski tourism industry at the global Winter Olympics site, from the realization of effective integration of resources, the development of high-quality tourism products and the creation of Olympic brands, The government plans as a whole to perfect the chain of ski tourism industry, increase the strength of personnel training, take the sustainable road to develop tourism industry, and so on, for how to take active measures in this historical opportunity for Zhangjiakou. In order to maximize the effect of ski tourism industry under the opportunity of winter Olympic Games, this paper puts forward some suggestions and countermeasures, hoping to arouse the attention of the industry to ski tourism, especially in Zhangjiakou area, and to arouse the thinking of relevant management departments. It will promote the adjustment of regional industrial structure, perfect the system of tourism products, study the experience of foreign countries in the development of winter and Olympic tourism, make good planning and design, and realize the benign impetus of winter Olympic tourism, so as to promote the development of local economy, social progress and cultural prosperity. This paper applies the methods of literature, expert interview, logical analysis and investigation to sports economics, sports industry economics, sports sociology, sports humanities sociology, sports industry management, etc. Under the guidance of tourism and other disciplines, this paper studies the development of skiing tourism industry in Zhangjiakou area under the background of the Winter Olympic Games, in order to suggest that relevant departments should actively grasp the opportunity of the Winter Olympics and give full play to the pull effect of the Winter Olympics on the ski tourism industry. Pay attention to the output effect of the Winter Olympic Games and finally promote the rapid and healthy development of ski tourism industry in Zhangjiakou area under the background of the Winter Olympic Games. Through analysis and research, this paper puts forward the following suggestions and countermeasures: 1) effectively integrating Olympic resources, promoting the development of the tourism industry and developing quality tourism products, shaping the Olympic brand and making overall planning by the government. Improve the chain of ski tourism industry (4) increase the strength of talent training, establish a talent training base. 5) take the sustainable road to develop the tourism industry. And draw the following conclusion: 1) Zhangjiakou ski tourism industry development background advantages are obvious: the location advantage is very obvious, the cultural foundation is stable, Zhangjiakou ski tourism industry resources are ripe: it is the most potential natural skiing area in the future. Our country ski tourism development condition is relatively mature, need to upgrade the ski tourism product, and carry on the deep construction and the management to the domestic market to the domestic market.) looking at the development experience of the global Winter Olympic Games, the government departments concerned should do a good job in the top-level design. To provide favorable policies for the development of Olympic tourism, effectively integrate Olympic resources, give play to the natural advantages of skiing tourism in Zhangjiakou City, and assist Zhangjiakou region to develop the ski tourism industry healthily and healthily under the background of the Winter Olympic Games.
【学位授予单位】：哈尔滨体育学院
【学位级别】：硕士
【学位授予年份】：2017
【分类号】：G863.1

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