晋江陶瓷产业发展策略研究

发布时间：2018-04-25 08:51

本文选题：晋江 + 陶瓷产业　；参考：《华侨大学》2017年硕士论文

【摘要】：陶瓷产业是晋江最具有悠久历史的传统产业,是五大传统支柱产业之一,改革开放以来不断发展壮大,已具有一定的规模和效益。但近几年面对越来越激烈的市场竞争和节能减排的压力,产业优势不再凸显,并急于摆脱困境,创新发展,实现产业发展新的飞跃。晋江陶瓷产业的发展方式为粗放型的增长方式,主要表现为“高能耗、高污染、低效益”的特点,在发展中出现了产品附加值低、产品成本攀升、品牌建设缺失、自主创新能力弱、环境污染重等问题,这些都将对晋江陶瓷产业的可持续发展造成一定的阻碍。晋江陶瓷产业面对发展瓶颈,要获得优化升级和可持续发展,就要通过产业的载体建设、结构调整和环境优化,使产业从产值规模型转变为品质效益型、从品质效益型转变为品牌价值型。基于以上所述,本文首先梳理了产业发展的相关理论,对其内涵进行界定,并介绍了产业发展模式。其次,简要介绍晋江陶瓷产业的起步、初级发展和高速发展历程,研究分析产业发展呈现的产品结构多元化、生产方式规范化、营销方式多元化等现状特点,看到晋江陶瓷产业虽然在营销、产品、市场、技术等方面存在一定的优势,但也面临着成本快速攀升、无序竞争严重、自主品牌缺失、创新能力缺乏、扶持力度偏弱等发展瓶颈。针对存在的问题,并借鉴其他地区陶瓷产业发展和转型升级的经验,本着产业品牌、技术创新、“两个市场”、循环经济的原则,通过产业延伸、产业融合、产业生态的发展方式,围绕节能减排、创新、做大做强的发展思路,把全面提高产业发展质量和效益作为目标,提出产业发展的对策建议,要倡导技术创新、坚持扶优扶强、实施品牌人才战略、推动营销创新、发展陶瓷文化和循环经济,并在政策服务、财政金融、行业协会等方面给予一定的保障,进一步推动晋江陶瓷产业发展。最后,希望本文提出的对策和建议,能为晋江陶瓷产业的可持续发展和优化升级提供借鉴。
[Abstract]:Ceramic industry is the traditional industry with a long history in Jinjiang. It is one of the five traditional pillar industries. Since the reform and opening up, it has been developing continuously and has a certain scale and benefit. But in the face of more and more fierce market competition and pressure of energy saving and emission reduction in recent years, the advantages of industry are no longer prominent, and eager to get rid of the predicament, innovation and development, to achieve a new leap in industrial development. The development mode of Jinjiang ceramic industry is extensive growth mode, which is characterized by "high energy consumption, high pollution, low benefit". In the process of development, the products have low added value, product cost is rising, and brand construction is missing. These problems, such as weak independent innovation ability and heavy environmental pollution, will hinder the sustainable development of Jinjiang ceramic industry. Facing the bottleneck of development, Jinjiang ceramic industry needs to change from output value scale to quality and efficiency through carrier construction, structural adjustment and environmental optimization in order to achieve optimal upgrading and sustainable development. Change from quality benefit type to brand value type. Based on the above, this paper firstly combs the relevant theories of industrial development, defines its connotation, and introduces the industrial development model. Secondly, the paper briefly introduces the starting, primary and high speed development of Jinjiang ceramic industry, studies and analyzes the characteristics of product structure diversification, production mode standardization, marketing mode diversification and so on. We can see that although Jinjiang ceramic industry has some advantages in marketing, product, market, technology and so on, it is also faced with rapid rise in cost, serious disorderly competition, lack of independent brand and lack of innovation ability. Weak support and other development bottlenecks. Aiming at the existing problems, and drawing lessons from the experience of the development and transformation and upgrading of the ceramic industry in other regions, in line with the principles of industrial brand, technological innovation, "two markets" and circular economy, through industrial extension, industrial integration, The mode of development of industrial ecology, focusing on the ideas of energy saving, emission reduction, innovation, becoming bigger and stronger, taking the overall improvement of the quality and efficiency of industrial development as the goal, putting forward countermeasures and suggestions for industrial development, advocating technological innovation, and persisting in strengthening and strengthening the industry, Carrying out the strategy of brand talents, promoting marketing innovation, developing ceramic culture and circular economy, and providing certain guarantee in policy service, finance and finance, industry association, and so on, to further promote the development of Jinjiang ceramics industry. Finally, it is hoped that the countermeasures and suggestions presented in this paper can be used for reference for the sustainable development and optimization and upgrading of Jinjiang ceramic industry.
【学位授予单位】：华侨大学
【学位级别】：硕士
【学位授予年份】：2017
【分类号】：F426.71

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