泰豪智慧能源产业发展战略研究

发布时间：2018-04-25 19:56

本文选题：发展战略 + 智慧能源　；参考：《江西财经大学》2017年硕士论文

【摘要】：21世纪以来,单一依靠工业规模扩张的企业增长模式即将消亡,我国产业转型升级的任务迫在眉睫。随着能源市场需求及能源产业投入的不断扩大,物联网、能源技术等科技的不断成熟,我国能源产业发展形势逐渐明朗。当下,智慧能源产业战略已上升为国家战略。泰豪是一家科技型企业,如何把握当下政府大力支持智慧能源产业发展的契机,不断提升企业在智慧能源产业的核心竞争力,促进企业持续健康发展是泰豪亟需解决的重点问题。本文以战略管理理论为基础,运用战略分析工具,对泰豪智慧能源产业发展战略进行了研究,在此基础上对泰豪智慧能源产业的商业模式进行了完善。本文首先阐述了泰豪智慧能源产业的研究背景及意义,指出了泰豪智慧能源产业战略的研究工具与研究创新点;其次对泰豪智慧能源产业的外部环境及内部条件进行了分析,依据SWOT分析的结果对泰豪智慧能源产业的发展提出了建议,通过对泰豪智慧能源产业发展的商业模式九要素的分析结果,对泰豪智慧能源产业的商业模式进行了完善;为确保泰豪智慧能源产业战略的有序推进,提出了加强战略领导、强化内部资源整合、推动技术创新、加大市场开发力度四项战略保障措施。
[Abstract]:Since 21 ~ (st) century, the enterprise growth model which depends on the expansion of industrial scale is dying out, and the task of industrial transformation and upgrading is urgent. With the continuous expansion of energy market demand and energy industry investment, the technology of Internet of things, energy technology, etc., the situation of energy industry development in China is gradually clear. At present, the intelligent energy industry strategy has risen to the national strategy. Taihao is a science and technology enterprise. How to grasp the opportunity for the government to vigorously support the development of the intelligent energy industry and constantly enhance the core competitiveness of the enterprise in the intelligent energy industry? To promote the sustainable and healthy development of enterprises is a key issue that Taichao urgently needs to solve. Based on the theory of strategic management and using the tools of strategic analysis, this paper studies the development strategy of Taihao's intelligent energy industry, and on the basis of this, consummates the business model of Taihao's intelligent energy industry. This paper firstly expounds the research background and significance of Taihao's intelligent energy industry, points out the research tools and innovation points of Taihao's intelligent energy industry strategy, and then analyzes the external environment and internal conditions of Taihao's intelligent energy industry. According to the results of SWOT analysis, the paper puts forward some suggestions on the development of Taihao's intelligent energy industry, and consummates the business model of Taihao's intelligent energy industry through the analysis of nine elements of the business model of the development of Taihao's intelligent energy industry. In order to ensure the orderly promotion of Taihao's intelligent energy industry strategy, the paper puts forward four strategic guarantee measures, such as strengthening strategic leadership, strengthening internal resource integration, promoting technological innovation, and increasing the intensity of market development.
【学位授予单位】：江西财经大学
【学位级别】：硕士
【学位授予年份】：2017
【分类号】：F426.2

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