我国电子竞技产业的投资趋势与前景研究

发布时间：2018-04-26 10:01

本文选题：电子竞技 + 体育产业　；参考：《对外经济贸易大学》2016年硕士论文

【摘要】：电子竞技是电子和网络游戏的延伸产业,作为新兴体育项目在我国发展势头强劲,但一直处于萌芽和初级阶段,其投资价值并不被外界看好。从2014年10月份出台的国务院46号文后,电子竞技业开始进入发展迅猛的新时期。在政府明确指路之后,体育市场进入了资本快速跟进,巨头跑马圈地的时代,电子竞技业随之成为炙手可热的行业之一,大量资本和投资人开始关注这个新兴的产业。一直以来,电子竞技常常被简单视作是电玩游戏和娱乐消遣的一种,但作为一项近年在全球范围兴起的运动项目,电竞体育化已成一股不可忽视的趋势,投资价值开始水涨船高。光在中国,艾瑞咨询就认为电子竞技用户规模在2016年将达到1.25亿。尽管还未得到国际奥林匹克委员会的承认,却已经有许多人为电竞在未来体育行业的影响力押注。因此,在过去10多年中经历了多次起伏之后,电子竞技在中国还从未像现在这么受到关注。但应该注意的是,它离成为真正的一门体育生意还有距离,因此很有学术探讨的价值。作为体育和游戏娱乐的结合体,电子竞技的市场规模在这几年保持着高速增长。但是另一方面,电竞的市场还没有想象中的那么大。在这个市场中,机遇也意味着挑战。在2014年国务院46号文的推动所带来的产业融合大背景下,如果电子竞技想要变得更加的职业体育化和更具投资发展前景,它必须得参考传统体育在过去100年中的发展历程,围绕着"赛事-俱乐部-媒体-观众"的主干发展。这也正是中国电子竞技行业在过去5年中一直努力的事情。本文对电子竞技的兴起及其产业特性进行了分析,通过对国内电子竞技运动产业发展现状分析,探讨了影响我国电子竞技产业化发展的影响因素,最后提出了我国电子竞技产业成长、投资和创业的趋势和选择。
[Abstract]:E-sports is an extension industry of electronic and online games. As a new sport, it has strong development momentum in our country, but it has been in the embryonic and primary stage, its investment value is not expected by the outside world. With the introduction of State Council article 46 in October 2014, the e-sports industry has entered a new era of rapid development. After the government made clear directions, the sports market entered the capital fast follow up, the giant race field time, the electronic athletics industry becomes one of the hot industries, the massive capital and the investor begin to pay attention to this emerging industry. E-sports has long been seen simply as a form of video games and entertainment, but as a sport that has emerged around the world in recent years, e-sports 's sportsmanship has become a trend that cannot be ignored. The value of investment began to rise. In China alone, Eli expects eSports users to reach 125 million in 2016. Although not yet recognized by the International Olympic Committee, many people are already betting on e-sports 's future influence in the sports industry. As a result, after more than a decade of ups and downs, e-sports has never been more noticed in China. It should be noted, however, that it is far from becoming a real sports business and therefore of academic value. As a combination of sports and game entertainment, the market scale of e-sports has maintained a high-speed growth in recent years. But on the other hand, e-sports 's market is not as big as thought. In this market, opportunity also means challenge. Against the backdrop of industrial convergence brought about by the promotion of State Council article 46 in 2014, if e-sports is to become more professional sports and more investment prospects, it must refer to the development of traditional sports over the past 100 years. Around the "event-club-media-audience" backbone development. This is exactly what China's e-sports industry has been trying to do over the past five years. This paper analyzes the rise of electronic sports and its industrial characteristics, through the analysis of the current situation of the development of electronic sports industry in China, discusses the factors that affect the development of electronic sports industrialization in China. Finally, the trend and choice of e-sports industry growth, investment and entrepreneurship in China are put forward.
【学位授予单位】：对外经济贸易大学
【学位级别】：硕士
【学位授予年份】：2016
【分类号】：G899

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