世界烟草产业发展的新潮流及日本的对策

发布时间：2018-04-27 20:07

本文选题：电子香烟 + 加热式香烟　；参考：《现代日本经济》2017年03期

【摘要】：近年来,随着世界范围内对烟草的规制日益加强,发达国家的风险企业以及美欧日的大型烟草公司纷纷加大对电子香烟的研发、生产和市场推广力度,电子香烟成为新一代香烟的代名词,对传统卷烟市场的冲击越来越大。电子香烟在发达国家市场上的流行不仅是世界烟草产业发展的新潮流,而且是烟草产业未来的发展趋势。与美国的菲莫国际和英国的英美烟草公司高度重视推行新一代香烟的明确战略相比,日本烟草产业株式会社目前对其所持的态度与做法,与曾经是胶卷行业巨人、但2012年濒临破产的美国柯达公司非常相似。电子香烟的兴起使烟草行业传统游戏规则产生颠覆性改变,这很有可能改变世界烟草行业版图。
[Abstract]:In recent years, with the increasing regulation of tobacco worldwide, venture enterprises in developed countries and large tobacco companies in the United States, Europe and Japan have increased their efforts in research and development, production and marketing of e-cigarettes. E-cigarettes have become synonymous with the new generation of cigarettes, and have a greater impact on the traditional cigarette market. The popularity of electronic cigarettes in developed countries is not only the new trend of the development of tobacco industry in the world, but also the development trend of tobacco industry in the future. Compared with the United States' Fimo International and the British American Tobacco Company, which attaches great importance to the implementation of a clear strategy for a new generation of cigarettes, Japan Tobacco Industry Co., Ltd. (JTIC) now has a attitude and practice towards it, compared with what it used to be a giant in the film industry. But Kodak, which was on the verge of bankruptcy in 2012, is very similar. The rise of e-cigarettes has revolutionized the traditional rules of the game in the tobacco industry, which is likely to change the world's tobacco industry.
【作者单位】：吉林大学东北亚研究院;
【基金】：教育部基地重大项目“战后日本国有企业民营化研究”(13JJD770016)
【分类号】：F416.8

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