日本动画产业国际化的发展路径

发布时间：2018-04-30 05:36

本文选题：产业国际化 + 日本动画　；参考：《传媒》2017年18期

【摘要】：正作为全球的文化产业大国,日本始终致力于采取多元措施突破现实困境,以确保其在文化输出方面的国际优势与地位。在积极推动文化产业发展的基础上,日本通过全面的策略不断开拓国际市场,扩大其文化的海外输出规模,以获取更多的全球市场份额,这已成为日本的发展趋势,并通过长期努力取得了显著成效,其中动画产业的输出表现最为突出。近十年来,日本动画产业平均年产值高达2000亿日元,再加上动画衍生品的销售收入,动画产业产值在日
[Abstract]:As a big country of cultural industry in the world, Japan is always committed to taking pluralistic measures to break through the dilemma of reality, in order to ensure its international advantage and position in the field of cultural export. On the basis of actively promoting the development of the cultural industry, Japan has continued to open up the international market through a comprehensive strategy to expand the scale of its culture's overseas exports in order to gain more global market share, which has become Japan's development trend. And through long-term efforts to achieve remarkable results, in which animation industry output performance is the most prominent. In the past decade, the average annual output value of Japanese animation industry is as high as 200 billion yen, plus the sales revenue of animation derivatives, the animation industry output value is in Japan.
【作者单位】：北华大学;
【分类号】：J954

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