基于产业演进视角的蒙牛并购雅士利绩效分析

发布时间：2018-05-01 04:41

本文选题：乳制品产业 + 产业演进　；参考：《北京工商大学》2016年硕士论文

【摘要】：并购是指企业或公司之间的相互兼并、收购,是现代企业进行战略发展和投资的重要工具。我国乳制品产业正处于规模化发展阶段,在这一阶段,乳制品企业竞争加剧,规模化发展需求增加,为实现迅速扩张,企业的并购行为不断增多。并购能否真正帮助企业扩大规模、实现协同发展,是需要结合特定产业演进阶段的特点及该阶段的并购动机进行分析的。本文基于产业演进视角,根据乳制品产业所处演进阶段企业的并购动机对蒙牛并购雅士利的绩效进行分析,在此基础上给出提升蒙牛并购后绩效的建议及乳制品企业的并购、并购绩效提升的对策。本文在绪论部分介绍了研究背景和研究意义,分析了国内外并购趋势,梳理了国内外文献研究综述,阐述了研究思路和研究方法。第2章介绍了案例研究所涉及的基础理论知识。第3章主要介绍我国乳制品产业发展情况,进行产业演进阶段识别,为后续动因分析和绩效分析提供依据。第4章基于我国乳制品产业所处演进阶段分析了蒙牛和雅士利的并购动因。第5章使用事件研究法分析了蒙牛并购雅士利的短期证券市场的业绩绩效,同时,将产业发展阶段、企业并购动机与并购绩效联系起来,设计相关绩效评价指标,对比分析蒙牛和未发生并购行为的乳制品企业的企业绩效,明确并购对企业的影响。第6章,基于案例的绩效分析结果,结合产业演进理论提出乳制品企业并购及并购绩效提升的对策。
[Abstract]:M & A refers to the mutual merger and acquisition of enterprises or companies. It is an important tool for modern enterprises to carry out strategic development and investment. The dairy industry of our country is in the stage of large-scale development. In this stage, the competition of dairy enterprises intensifies and the demand for large-scale development increases. In order to realize the rapid expansion, the merger and acquisition behavior of enterprises is increasing. It is necessary to analyze whether M & A can really help enterprises to expand their scale and realize coordinated development in combination with the characteristics of the stage of specific industry evolution and the motive of M & A in this stage. Based on the perspective of industry evolution, this paper analyzes the performance of Mengniu's merger and acquisition of Yashili according to the motivation of the enterprise's merger and acquisition in the evolution stage of the dairy industry. On this basis, it gives some suggestions to improve the performance of Mengniu's merger and acquisition of dairy enterprises. Measures to improve M & A performance. In the introduction part, this paper introduces the research background and significance, analyzes the trend of mergers and acquisitions at home and abroad, combs the literature review at home and abroad, and expounds the research ideas and methods. Chapter 2 introduces the basic theoretical knowledge involved in the case study. Chapter 3 mainly introduces the development of dairy industry in China, and identifies the stage of industry evolution, which provides the basis for the subsequent motivation analysis and performance analysis. Chapter 4 analyzes the M & A motivation of Mengniu and Yashili based on the evolution of dairy industry in China. Chapter 5 analyzes the performance of Mengniu M & A Yashili's short-term securities market by using the event research method. At the same time, it links the industry development stage, the enterprise M & A motivation with the M A performance, and designs the related performance evaluation index. Compare and analyze the performance of Mengniu and dairy enterprises without M & A, and clarify the influence of M & A on enterprises. Chapter 6, based on the results of performance analysis, puts forward the countermeasures of dairy enterprises'M & A and M & A performance improvement combined with the theory of industry evolution.
【学位授予单位】：北京工商大学
【学位级别】：硕士
【学位授予年份】：2016
【分类号】：F426.82;F271

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