基于SCP范式的我国空调行业产业组织研究

发布时间：2018-05-07 10:53

本文选题：空调行业 + SCP范式　；参考：《福建师范大学》2016年硕士论文

【摘要】：我国空调行业经过30多年的发展,已经成为具有国际竞争力的行业,目前正逐步进入成熟期。我国空调行业产业组织情况也发生了较大的变化,近十多年来我国空调行业的集中度在不断提升。同时最近几年电商渠道快速崛起对空调传统渠道产生了一定冲击,并且近期我国空调行业出现了较为激烈的价格竞争行为。本文在梳理我国空调行业相关研究并且对我国空调行业的基本情况进行论述的基础上,通过运用SCP范式对我国空调行业的产业组织进行了研究,先从市场集中度、产品差异化、进入壁垒三个方面来分析市场结构,然后从价格行为、产品开发和技术研发、渠道行为、后向一体化行为等方面研究空调企业的市场行为,再从空调产量、利润率、技术进步情况论述了空调行业的市场绩效,最后分析了市场结构、市场行为、市场绩效之间的相互关系并提出相关的政策建议。
[Abstract]:After more than 30 years' development, China's air conditioning industry has become an international competitive industry, and is gradually entering a mature period. Great changes have taken place in the industrial organization of air conditioning industry in China, and the concentration of air conditioning industry in China has been increasing in the past ten years. At the same time in recent years, the rapid rise of commercial channels has a certain impact on the traditional air conditioning channels, and the recent air conditioning industry in China has a more intense price competition behavior. On the basis of combing the relevant research of China's air conditioning industry and discussing the basic situation of our country's air conditioning industry, this paper studies the industrial organization of our country's air conditioning industry by using the SCP paradigm, first of all, from the market concentration degree, the product differentiation, To analyze the market structure from three aspects of barriers to entry, and then to study the market behavior of air conditioning enterprises from the aspects of price behavior, product development and technology research and development, channel behavior, backward integration behavior, and then from the air conditioning output, profit margin, etc. The paper discusses the market performance of air conditioning industry, analyzes the relationship among market structure, market behavior and market performance, and puts forward relevant policy suggestions.
【学位授予单位】：福建师范大学
【学位级别】：硕士
【学位授予年份】：2016
【分类号】：F426.6

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