区域性跨境电商产业园区运营模式研究

发布时间：2018-05-18 01:38

  本文选题：跨境电商产业园 + 运营模式　； 参考：《中国流通经济》2017年05期

【摘要】：在借鉴现有各类产业园区成功运营的基础上,我国区域性跨境电商园区的投资开发模式已呈多元化发展趋势。在运营管理方面,较少采用纯粹的政府主导型和行业协会主导型管理模式,更多采用政府和投资开发公司共同管理模式,且以股份公司主导型为主,一般由专业从事商业地产的企业集团完成。在赢利模式方面,收入主要来自于办公楼、仓库和货场、公寓及相关配套设施的租售,提供生活型服务的间接收入很有限。同时,园区投资主体及投资方式相对单一,企业间联合开发较少,政企合作较多,政府统一规划较少,政策优惠较多。此外,园区重硬件轻软件建设,重招商轻运营管理,使得园区不能市场化运营,造血功能不足,赢利能力较弱。因此,未来区域性跨境电商产业园应更多地引入资本运营,鼓励投资主体和投资方式多元化,加强软件建设,提升园区核心竞争力,强化市场运作,提高园区经营效率,重视产业生态建设,培育园区造血功能。
[Abstract]:On the basis of the successful operation of the existing industrial parks, the investment and development mode of the regional cross-border e-commerce parks in China has shown a diversified development trend. In the aspect of operation management, it is less to adopt the pure government leading mode and the industry association leading type management mode, more adopt the government and the investment development company common management mode, and take the stock company leading type mainly, Generally by the professional engaged in commercial real estate business groups to complete. In terms of profit model, income mainly comes from the rental and sale of office buildings, warehouses and freight yards, apartments and related facilities, and indirect income to provide lifestyle services is very limited. At the same time, the investment body and investment mode of the park are relatively single, the joint development among enterprises is less, the cooperation between government and enterprise is more, the unified planning of government is less, and the policy preference is more. In addition, the park pays more attention to hardware and software construction, more attention to attracting investment and less to operation management, which makes the park unable to operate market-oriented, insufficient hematopoietic function and weak profitability. Therefore, in the future, the regional cross-border e-commerce industry park should introduce more capital operation, encourage the investment body and investment way diversification, strengthen the software construction, enhance the core competitiveness of the park, strengthen the market operation, and improve the management efficiency of the park. Attach importance to the ecological construction of industry and cultivate the hematopoietic function of the park.
【作者单位】： 湖北师范大学经济与管理学院;
【基金】：2013年湖北省教育厅人文社会科学项目“合约实施制度与中部地区对外贸易结构变化关系的实证研究——以湖北省为例”(13G489) 湖北省资源枯竭城市转型发展研究中心开放式基金项目“资源枯竭城市产业集约整合与转型升级制度和政策研究——以黄石为例”(KF2015Z02)
【分类号】：F724.6
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本文编号：1903830