洪泽县肉鸡产业经营模式研究

发布时间：2018-05-18 14:10

本文选题：洪泽县 + 肉鸡产业　；参考：《南京农业大学》2015年硕士论文

【摘要】：洪泽县在肉鸡养殖方面的独特优势以及肉鸡养殖本身投资少、周期短、收益快的特点,使得这一产业在洪泽县发展迅猛,近几年来一直保持着较快的增长速度,目前肉鸡养殖已经成为了洪泽县农业主导产业,整个肉鸡产业产值已达到10亿,其在地区经济发展、吸纳农村剩余劳动力和增加农民收入等方面的重要作用随着这一产业规模的不断扩大而日趋彰显。尽管从整个产业来看,洪泽县肉鸡产业发展势头强劲,并且形成了多种产业经营模式,但是从经营者角度来看,由于现有经营模式不够完善,或多或少地存在着一些亟待解决的问题,经营者普遍感觉存在较大经营风险,一定程度上影响到了该县肉鸡产业的健康发展。针对洪泽县肉鸡产业经营模式现状,本文选择这一课题进行研究,希望能够对于洪泽县肉鸡产业经营模式现状进行全面的分析探讨,在对洪泽县肉鸡产业经营模式问题进行全面把握,摸清该县肉鸡产业经营模式中存在的问题基础之上,提出了该县肉鸡产业经营模式完善策略,从而给该县肉鸡产业健康发展带来更多理论指导。本文综合运用文献研究、规范研究、对比研究等方法,以洪泽县为研究对象,选择肉鸡产业经营模式这一课题进行深入研究,通过深入研究发现,目前该县肉鸡产业经营模式主要三种,即分散经营模式、龙头企业+农户、龙头企业+合作社+农户模式等三种典型模式,其中分散经营以及龙头企业+农户模式最为普遍,通过对这些经营模式进行分析,全面阐述各种模式的优缺点,提出了"龙头企业+合作社+农户"模式是该县肉鸡产业经营模式的理想选择。本文对于洪泽县肉鸡产业经营模式存在的问题进行了总结概括,认为产业链条利益分配不均衡高、政府没有发挥好调控作用、龙头企业带动作用不强、肉鸡品牌建设滞后、农户风险意识较差、产业链条不完整等等,这些问题严重影响到了洪泽县肉鸡产业的健康发展。针对洪泽县肉鸡产业经营模式中存在的普遍性以及典型性问题,本文提出该县肉鸡产业经营模式完善的具体策略,即要从政府调控、品牌建设、利益分配、产业链建设等方面统筹着手。
[Abstract]:The unique advantages of Hongze County in broiler breeding and the characteristics of chicken breeding itself with less investment, shorter period and faster income make the industry develop rapidly in Hongze County, and in recent years it has maintained a relatively fast growth rate. At present, broiler breeding has become the leading agricultural industry in Hongze County, and the output value of the whole broiler industry has reached 1 billion, which has developed in the regional economy. The important role of absorbing rural surplus labor force and increasing farmers' income is becoming more and more obvious with the expansion of the scale of this industry. Although the development momentum of the chicken industry in Hongze County is strong from the perspective of the whole industry, and a diversified industrial management model has been formed, from the perspective of the operators, because the existing business model is not perfect enough, More or less, there are some problems to be solved urgently. The operators generally feel that there is a greater risk of management, which to some extent affects the healthy development of the chicken industry in this county. In view of the present situation of chicken industry management model in Hongze County, this paper chooses this topic to study, hoping to make a comprehensive analysis and discussion on the status quo of chicken industry management model in Hongze County. Based on the comprehensive understanding of the management model of the chicken industry in Hongze County and the problems existing in the industrial management mode of the chicken industry in this county, the paper puts forward the strategies for the improvement of the management mode of the chicken industry in this county. Thus it will bring more theoretical guidance to the healthy development of chicken industry in this county. In this paper, comprehensive use of literature research, normative research, comparative research and other methods, Hongze County as the research object, choose the broiler industry management model for in-depth study, through in-depth research found, At present, there are three typical models of broiler industry management in this county, that is, decentralized management mode, leading enterprise farmer household model, leading enterprise cooperative farmer household model and so on, among which decentralized management and leading enterprise farmer household mode are the most common. Through the analysis of these management models, the advantages and disadvantages of these models are comprehensively expounded, and the ideal choice of the "leading enterprise cooperative farmers" model is put forward for the broiler industry management model in this county. This paper summarizes the problems existing in the industrial management model of Hongze County broiler, and points out that the distribution of benefits in the industrial chain is unbalanced, the government has not played a good regulatory role, the leading enterprise is not strong, and the construction of broiler brand is lagging behind. The poor risk awareness of farmers and incomplete industrial chain have seriously affected the healthy development of chicken industry in Hongze County. In view of the universality and typical problems in the management mode of chicken industry in Hongze county, this paper puts forward the specific strategies for perfecting the management mode of chicken industry in Hongze county, that is, from the aspects of government regulation, brand building, benefit distribution, etc. Industrial chain construction and other aspects as a whole.
【学位授予单位】：南京农业大学
【学位级别】：硕士
【学位授予年份】：2015
【分类号】：F326.3

【参考文献】