湖南武陵山片区茶产业发展创新模式探研

发布时间：2018-05-23 21:32

本文选题：湖南武陵山片区 + 茶产业　；参考：《湖南农业大学》2016年硕士论文

【摘要】：湖南武陵山片区位于湖南中西部,包括湘西州、张家界市、怀化市、邵阳市和常德市、娄底市以及益阳市,共计43个县(市、区)。由于特殊的自然、经济、社会、历史、民族等原因,经济发展长期滞后,片区内各省市之间及部分省市内部经济发展不均衡,人民生活水平低,贫困面广、程度深。本文以多产业联动发展战略研究和茶叶全产业链一体化建设研究为两大创新研究思路,以茶产业为切入点和主体产业,市场为导向,整合片区内的特色产业资源,推动湖南武陵山片区茶产业发展战略联盟健康发展,构建起湖南武陵山区“优—优”联结一体的经济发展模式。此外,通过茶叶全产业链一体化模式的构建,开展技术转移和技术辐射,培育茶产业重大技术及产品创新的产业集群主体,不断提升茶产业整体竞争力,最终实现以茶产业为主导,促进湖南武陵山片区综合经济持续发展。本文在深刻领会国家到地方的政策基础上,采用文献分析、实地调查考察、实证研究、战略分析及分析归纳等研究方法,分析了国内外研究现状及趋势、该地区社会与经济发展历史和现状；调查梳理了以茶叶资源为代表的湖南武陵山片区特色优势资源；在“区域经济”、“产业联动”、“价值链”等理论基础上,结合湖南武陵山片区产业发展条件与现有基础以及片区扶贫攻坚的现实,探索构建了湖南武陵山区茶产业发展创新模式,并提出以下四个建议：(1)塑造一个品牌。整合资源,打造区域公共品牌“潇湘”茶。(2)搭建一个平台。即搭建集特色产品展示、文化传播、公共信息服务于一体的“大武陵博览园”。(3)突出一个特色。从品牌形象设计、产品文化诠译、产品包装设计、整体宣传推广中突显片区内多民族共融的“和”文化特色。(4)构建两种模式。即构建茶产业链一体化模式和“优—优”联结产业模式,以带动片区内经济综合发展。研究表明,湖南武陵山片区是中国茶叶的优势产区,茶产业链一体化发展模式的构建可通过整合产业链,拓宽产业幅,这对于茶产业发展乃至片区整体发展具有重要的战略意义。此外,片区有着优良的自然环境和深厚的人文社会基础,并具有生产优质绿茶不可替代的地理环境,禅茶文化、擂茶文化、黑茶文化等特色鲜明的文化现象起源于此并广传世界。将片区这些优势资源进行有效整合,构建片区“优—优”产业联结发展模式,对片区文化软实力的增强和区域内部发展创造了极好条件,并为人类健康以及和谐社会的构建不断作出重要贡献。
[Abstract]:The Wulingshan region is located in the central and western parts of Hunan, including Xiangxi, Zhangjiajie, Huaihua, Shaoyang and Changde, Loudi and Yiyang, with a total of 43 counties (cities, districts). Because of the special natural, economic, social, historical and national reasons, the economic development lags behind for a long time, the economic development between the provinces and cities in the region and some provinces and cities is not balanced, the people's living standard is low, the poverty area is wide and the degree is deep. In this paper, the research on the strategy of multi-industry linkage development and the integrated construction of the whole tea industry chain is taken as the two innovative research ideas, the tea industry as the breakthrough point and the main industry as the main industry, the market as the guide, and the integration of the characteristic industrial resources in the region. To promote the healthy development of the strategic alliance of tea industry in Wuling Mountain, Hunan Province, and to construct the economic development model of "excellent and excellent" in Wuling Mountain area of Hunan Province. In addition, through the construction of the integrated model of the whole tea industry chain, the technology transfer and technology radiation are carried out to cultivate the main body of the industry cluster of the major technology and product innovation of the tea industry, so as to continuously enhance the overall competitiveness of the tea industry. Finally, the tea industry is the leading factor to promote the sustainable economic development of Wuling Mountain area in Hunan Province. The history and present situation of social and economic development in this area, the investigation and combing of the characteristic advantage resources of Wuling Mountain region, represented by tea resources, are based on the theories of "regional economy", "industrial linkage", "value chain" and so on. Based on the conditions of industrial development in Wuling Mountain, Hunan Province, and the existing foundation and the reality of helping the poor, this paper explores and constructs the innovative mode of tea industry development in Wuling Mountain area of Hunan Province, and puts forward the following four suggestions: 1) to build a brand. Integrate resources, create regional public brand "Xiaoxiang" tea. 2) build a platform. That is to build a unique product display, cultural dissemination, public information services in one of the "Great Wuling Expo Park". From the brand image design, product culture interpretation, product packaging design, the overall publicity and promotion highlights the "multi-ethnic integration" and "cultural characteristics" and "four" to build two models. That is, to construct the integrated model of tea industry chain and the industrial model of "excellent-excellent" to promote the comprehensive development of economy in the region. The study shows that the Wuling Mountain area in Hunan is the dominant tea producing area in China, and the construction of the integrated development model of tea industry chain can broaden the industrial range by integrating the industrial chain. This for tea industry development and even the overall development of the region has an important strategic significance. In addition, the region has an excellent natural environment and a profound humanistic and social foundation, and has an irreplaceable geographical environment for the production of high-quality green tea, a Zen tea culture and a tea beating culture. Black tea culture and other distinctive cultural phenomena originated from this and spread widely in the world. The effective integration of these advantageous resources in the region and the construction of the development model of the "superior and excellent" industry in the region have created excellent conditions for the enhancement of the soft power of the region's culture and the development of the region within the region. And for human health and the construction of a harmonious society continue to make important contributions.
【学位授予单位】：湖南农业大学
【学位级别】：硕士
【学位授予年份】：2016
【分类号】：F326.12

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