2022年冬奥会背景下黑龙江省滑雪产业的发展战略的研究

发布时间：2018-05-27 05:08

本文选题：2022年冬奥会 + 滑雪产业　；参考：《哈尔滨体育学院》2017年硕士论文

【摘要】：本文通过文献资料法、专家访谈法、实地调研法、比较研究法、逻辑分析法、SWOT分析法,以黑龙江滑雪产业为研究对象,以2022年冬奥会;黑龙江省滑雪产业;发展战略为关键词,研究分析2022年冬奥会对黑龙江省滑雪产业的影响以及滑雪产业现发展现状,得出2022冬奥会对黑龙江省滑雪产业发展优势、劣势、机遇、挑战,并运用SWOT分析进行整合总结,得出在2022年冬奥会对黑龙江省滑雪产业发展战略,在2022冬奥会对我国滑雪产业刺激下的快速发展浪潮中,为黑龙江省夺得先机,巩固其龙头地位,具有着很强的理论和实践意义。黑龙江滑雪产业的优势、劣势、优势、机遇、挑战为,1.优势:国内外闻名的滑雪品牌优势,得天独厚的自然资源优势,具有冰雪色区域人文历史优势,国内滑雪人才培养的优势,省委省政府主导作用,滑雪场数量和规模优势;2.劣势:滑雪场整体竞争力的劣势、资本上的劣势、滑雪场无规无序,场地利用率低的劣势,生态环境遭到破坏劣势,滑雪产业发展不均衡,滑雪产业链发展不完善劣势、本地滑雪市场培育的劣势、硬件设施和软件设施的劣势、区域自然条件的劣势;3.机遇:2022冬奥会对冰雪文化传播,使越来越多的人参与滑雪的机遇,国民经济的迅速增长,价值观念转变更加注重休闲度假的机遇,“互联网+”模式打造滑雪产业发展新业态的机遇,国家政府政策支持的机遇;4.挑战:来自国外滑雪强国的挑战、北雪南移,国内竞争加剧、滑雪用品及滑雪装备国外品牌挑战、2022冬奥会下大众滑雪雪文化培育不足的挑战,投资大且回报期长,一年闲三季的挑战。这些是影响黑龙江省滑雪产业发展的驱动因子。通过SWOT分析把优势、劣势、机遇、挑战进行整合、研究和分析。本研究认为黑龙江滑雪产业发展战略主要内容是:政府支持与政策驱动滑雪产业集群化;打造以亚布力为核心国际一流的滑雪旅游度假区;利用“互联网+滑雪”模式驱动滑雪产业的升级优化;完整完善滑雪产业链,着重发展滑雪装备制造业;建立滑雪产业后备人才培养基地,发展相关赛事、培训;培育滑雪文化,擦亮滑雪品牌。
[Abstract]:Through the methods of literature, expert interview, field investigation, comparative research, logic analysis and SWOT analysis, this paper takes Heilongjiang ski industry as the research object, 2022 Winter Olympics, Heilongjiang skiing industry, development strategy as the key words, This paper analyzes the influence of the 2022 Winter Olympics on the ski industry in Heilongjiang Province and the present situation of the ski industry in Heilongjiang Province, and draws the conclusion that the 2022 Winter Olympics has brought about the advantages, disadvantages, opportunities and challenges to the development of the skiing industry in Heilongjiang Province, and has been integrated and summarized by using the SWOT analysis. It is concluded that in the 2022 Winter Olympic Games to Heilongjiang Province ski industry development strategy, in the 2022 Winter Olympics to stimulate the rapid development of China's ski industry wave, Heilongjiang Province won the first opportunity to consolidate its leading position. Has the very strong theory and the practice significance. Heilongjiang ski industry strengths, weaknesses, strengths, opportunities, challenges for 1. Advantages: domestic and foreign famous skiing brand advantage, unique natural resources advantage, ice and snow region humanities and history advantage, domestic ski talent training advantage, provincial party committee and government leading role, ski resort number and scale advantage 2. Disadvantages: the disadvantages of the overall competitiveness of ski resorts, the disadvantages of capital, the random disorder of ski resorts, the inferiority of low utilization of sites, the destruction of the ecological environment, the unbalanced development of the ski industry, and the imperfect development of the ski industry chain. The disadvantages of local skiing market, hardware and software facilities, and regional natural conditions. Opportunity: 2022 the Winter Olympic Games spread ice and snow culture, making more and more people participate in skiing, the rapid growth of the national economy, and the change of values pay more attention to the opportunity of leisure and vacation. "Internet" mode to create a new form of ski industry development opportunities, national government policy support opportunities. 4. Challenges: challenges from foreign ski countries, from the north to the south, increased domestic competition, ski supplies and ski equipment, foreign brands challenge the 2022 Winter Olympic Games under the challenge of popular snowboarding culture, investment and long return period, The challenge of three seasons a year. These are the driving factors that affect the development of skiing industry in Heilongjiang Province. Integrate, research and analyze strengths, weaknesses, opportunities and challenges through SWOT analysis. The main contents of this study are as follows: government support and policy drive the cluster of skiing industry, build the international first-class ski resort with Yaburi as the core; Using the mode of "Internet skiing" to promote the upgrading and optimization of the ski industry; to complete and perfect the ski industry chain, to focus on the development of ski equipment manufacturing; to establish a base for the training of reserve personnel in the ski industry; to develop related events and training; Cultivate ski culture, shine the ski brand.
【学位授予单位】：哈尔滨体育学院
【学位级别】：硕士
【学位授予年份】：2017
【分类号】：G863.1

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