基于价值链视域的旅游养老产业发展模式研究

发布时间：2018-05-28 15:36

本文选题：价值链 + 旅游养老产业　；参考：《企业经济》2017年07期

【摘要】：旅游养老产业是多产业融合形成的新产业形态,已成为新时期中国养老市场的热点。本文在阐释旅游养老产业概念及内涵的基础上,构建了基于价值链理论旅游养老产业的价值链体系,包括核心产业价值链、相关产业价值链和衍生产业价值链;选取国内外典型旅游养老产业案例进行研究,阐释了价值链视角的旅游养老产业发展模式,即价值链渗透发展模式、价值链延伸发展模式和价值链重组发展模式;综合比较三种旅游养老产业发展模式在战略定位、盈利方式、适用范围、管理要点、实施路径的区别,为旅游地选择适宜的旅游养老产业发展模式提供理论与实践指导。
[Abstract]:Tourism pension industry is a new industrial form formed by multi-industry integration and has become a hot spot in Chinese pension market in the new period. On the basis of explaining the concept and connotation of tourism pension industry, this paper constructs the value chain system of tourism pension industry based on the value chain theory, including the core industry value chain, the related industry value chain and the derivative industry value chain. This paper studies the typical cases of tourism pension industry at home and abroad, and explains the development mode of tourism pension industry from the perspective of value chain, that is, value chain permeation development model, value chain extension development model and value chain reorganization development model. This paper comprehensively compares the differences between the three development modes of tourism old-age industry in strategic orientation, profit mode, applicable scope, key points of management and implementation path, and provides theoretical and practical guidance for tourism destination to choose suitable tourism old-age industry development mode.
【作者单位】：重庆交通大学人文学院;重庆第二师范学院旅游与服务管理系;海南师范大学旅游学院;
【基金】：国家旅游局旅游业青年专家培养计划项目“中国情景下旅游养老产业发展模式与路径选择研究”(项目编号:TYETP201553) 重庆市教育委员会人文社会科学研究项目“产业融合视角的重庆旅游养老产业发展研究”(项目编号:16SKGH203) 重庆市教育委员会人文社会科学研究一般项目“精准扶贫视角下重庆民族地区旅游扶贫模式创新及其推进路径研究”(项目编号:16SKGH073)
【分类号】：F591

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