基于SWOT分析的山东省苹果产业发展对策研究

发布时间：2018-05-30 06:40

本文选题：山东省 + 苹果产业　；参考：《山西农业大学》2016年硕士论文

【摘要】：在我国,种植苹果的历史悠久,分布地域广泛,分布在在渤海湾、西北黄土高原、黄河故道和西南冷凉高地区域。我国的苹果产业在世界经济产业当中是具有明显竞争力的产业之一,我国是世界上生产苹果大国,种植面积、产量、出口贸易量均占到世界总量的半数以上。步入新世纪和加入WTO以来,伴随着与世界经济的接轨,世界经济一体化的特征越来越明显,我国的苹果产业得到空前发展,取得了一系列举世瞩目的成绩,机遇与挑战并存,与此同时,我国苹果产业发展的水平不断提高的同时,我们也应该清醒的认识到,当前我们的社会经济正处于转型跨越发展的新常态,苹果产业还存在着不少问题,譬如苹果产业化程度还有待于提高,生产、储存、加工、销售一体化的产业化体系还不健全；生产与销售还不能完全对接；有些地区的种植品种还不丰富多样等等,这些问题都是严重制我国苹果产业发展的关键因素。本文以山东省为例,在介绍了苹果产业的相关文献动态和理论之后,通过实地调研,分析了山东省在苹果产业发展的现状以及发展过程中存在的问题,通过SWOT分析法,找出原因之后又提出了针对性较强的对策建议,以期望为山东省乃至其他地区的苹果产业发展提供具有可参考价值的理论依据和实践指导意义。
[Abstract]:In China, apple planting has a long history and is widely distributed in Bohai Bay, the Loess Plateau of Northwest China, the Yellow River Road and the cold highlands of southwest China. China's apple industry is one of the most competitive industries in the world economy. Our country is a big country of apple production in the world, and its planting area, output and export trade amount account for more than half of the world total. Since entering the new century and entering WTO, with the integration with the world economy, the characteristics of world economic integration are becoming more and more obvious. The apple industry of our country has been developed unprecedentedly, and has made a series of achievements that attract worldwide attention. Opportunities and challenges coexist. At the same time, as the level of apple industry in our country continues to improve, we should also be soberly aware that our current social economy is in the new normal of transformation and leapfrogging development, and that there are still many problems in the apple industry. For example, the degree of apple industrialization has yet to be improved. The integrated industrialization system of production, storage, processing and sales is not perfect; the production and sales cannot be fully connected; and some areas are not rich in variety and variety. These problems are the key factors for the development of apple industry in China. This paper takes Shandong Province as an example, after introducing the related literature and theory of apple industry, through field investigation, analyzes the current situation and problems in the development of apple industry in Shandong Province, and analyzes the problems in the development process by SWOT analysis. After finding out the reasons, the author puts forward some countermeasures and suggestions in order to provide the theoretical basis and practical guidance significance for the development of apple industry in Shandong Province and other regions.
【学位授予单位】：山西农业大学
【学位级别】：硕士
【学位授予年份】：2016
【分类号】：F326.13

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