我国数字出版产业结构调整优化研究

发布时间：2018-06-07 18:59

本文选题：数字出版产业 + 结构调整优化　；参考：《哈尔滨商业大学》2016年硕士论文

【摘要】：数字出版产业是“互联网+”与我国传统出版产业碰撞融合后的产物,并伴随着互联网和高新技术不断冲击着人们的生活和学习领域,数字出版产业作为新兴产业已成为我国出版业新的经济增长点。虽然我国数字出版产业的发展规模越来越大,逐步从幼稚期踏入了成长期,但其发展环境也越发的复杂,我们必须清醒的识别出产业在经过多年量的积累后,面临的瓶颈问题并进行质的提升,提升的重要措施就是调整优化产业结构。本文通过找出我国数字出版产业结构优化的标准,结合影响因素的量化分析,给出调整优化的对策建议,使结构布局更有利于数字出版产业的发展,进一步促进出版业的繁荣发展。首先,本文对我国数字出版产业总体情况及其结构现状进行了分析,明确我国数字出版产业在高速发展的同时,其结构面临存在着长尾现象严重、传统出版业转型不成功等问题。其次,本文选取我国产业结构的协调性与有序性作为衡量结构优劣的标准,通过对数字出版产业结构信息熵与我国产业结构信息熵的对比测度,反映出我国数字出版产业结构演进过程的协调性与有序性要远远劣于我国产业结构,仍需不断调整优化。再次,选取针对我国数字出版产业自身结构调整的影响因素,包括数字化市场需求、数字出版技术、数字出版产业政策扶持力、数字出版产业供给服务、数字出版产品进出口贸易,并利用层次分析法测度其影响因素的权重排序,研究结果表明影响我国数字出版产业结构调整的因素中,数字出版技术与数字出版产业供给服务权重较大。综合以上分析结果,提出充分发挥数字出版产业长尾优势,加快传统出版业数字化转型的我国数字出版产业结构调整思路,以技术创新为依托、以供给为动力、以政府产业政策为保障、以进出口贸易为切入点的我国数字出版产业结构优化对策。我国数字出版产业结构调整优化的研究,对我国数字出版产业经济保持持续增长具有现实意义,同时也促进了传统出版业与互联网的加速融合,为我国整个出版行业提供经济增长方式的新途径,并且通过我国数字出版产业结构调整优化对策的研究,对于制定我国数字出版产业发展战略具有理论参考价值。
[Abstract]:The digital publishing industry is the product of the collision and amalgamation of the "Internet" and the traditional publishing industry of our country, and with the Internet and high and new technology, it constantly impacts on people's life and study field. Digital publishing industry as a new industry has become a new economic growth point of China's publishing industry. Although the development scale of digital publishing industry in our country is getting larger and larger, gradually stepping into the growing period from infantile period, but its development environment is becoming more and more complicated, we must soberly identify the industry after many years of accumulation. Faced with the bottleneck problem and improve the quality, the important measure of upgrading is to adjust and optimize the industrial structure. Through finding out the standard of structure optimization of digital publishing industry in our country, combining the quantitative analysis of influencing factors, this paper puts forward some countermeasures and suggestions for adjusting and optimizing, so that the structure layout is more favorable to the development of digital publishing industry. Further promote the prosperity and development of the publishing industry. First of all, this paper analyzes the overall situation and structure of the digital publishing industry in China. It is clear that with the rapid development of the digital publishing industry in China, the structure of the digital publishing industry is facing a serious phenomenon of long tail. The transformation of traditional publishing industry has not been successful and so on. Secondly, this paper selects the coordination and order of China's industrial structure as the standard to measure the merits and demerits of the structure, and compares the information entropy of digital publishing industry structure with the information entropy of China's industrial structure. It reflects that the coordination and order of the evolution process of the digital publishing industry structure is much worse than that of our country's industrial structure, and it still needs to be adjusted and optimized continuously. Thirdly, select the factors that affect the adjustment of the digital publishing industry structure, including the digital market demand, digital publishing technology, digital publishing industry policy support, digital publishing industry supply and service, The import and export trade of digital publishing products and the weight ranking of its influencing factors are measured by analytic hierarchy process. The results show that among the factors affecting the adjustment of the structure of digital publishing industry in China, The digital publishing technology and the digital publishing industry supply service weight is big. Synthesizing the above analysis results, it is proposed that the digital publishing industry should give full play to the long tail advantages of the digital publishing industry, speed up the digital transformation of the traditional publishing industry, adjust the structure of the digital publishing industry in China, rely on technological innovation, and take supply as the motive force. To optimize the structure of China's digital publishing industry with government industrial policy as the guarantee and import and export trade as the starting point. The study on the adjustment and optimization of the structure of digital publishing industry in China has practical significance for the sustained economic growth of the digital publishing industry in China, and at the same time promotes the acceleration of the integration of the traditional publishing industry and the Internet. It provides a new way of economic growth for the whole publishing industry of our country, and through the research of optimizing the structure adjustment of digital publishing industry in our country, it has theoretical reference value for formulating the development strategy of digital publishing industry of our country.
【学位授予单位】：哈尔滨商业大学
【学位级别】：硕士
【学位授予年份】：2016
【分类号】：G239.2-F

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