跨国零售商竞争与我国零售产业链福利效应

发布时间：2018-06-20 14:03

  本文选题：跨国零售商 + 生产商　； 参考：《山东社会科学》2017年02期

【摘要】：今年是我国商贸流通领域对外资全面开放11周年。我国零售业开放程度已经走在亚洲各地区最前列,而且事实上形成了对外商进入不设防的局面。利用古诺博弈模型和"领导者-追随者"模型论证跨国零售商对本土生厂商、消费者、零售商以及产业链福利的影响。结果显示:在跨国零售商参与竞争的市场中,市场份额向跨国零售商与本土零售商中具有成本优势的一方倾斜,且市场份额差距随成本差距增大而扩大;跨国零售商成本节约、绩效改善会促使均衡零售价格下降、均衡销量上升,从而改善消费者福利,生产商也可以从其利润提升中受益;产业链福利受跨国零售商影响具有不确定性和条件性,而且存在产业链福利与本土零售商不一致的"冲突":只有当跨国零售商具有成本优势、在市场中扮演示范者角色时,其才对产业链福利产生正向效应,但却以牺牲本土零售商市场份额和利润空间为代价。
[Abstract]:This year marks the 11 th anniversary of the full opening of China's commercial and commercial circulation to foreign investment. China's retail trade has been in the forefront of all regions in Asia, and in fact has formed a situation of no defense to foreign businessmen. By using the Cournot game model and the "leader-follower" model, this paper demonstrates the influence of multinational retailers on the local manufacturers, consumers, retailers and the welfare of the industrial chain. The results show that in the market in which multinational retailers participate in competition, market share tilts to the side with cost advantage between multinational retailers and local retailers, and the market share gap increases with the increase of cost gap. Improved performance can lead to a decline in equilibrium retail prices and a rise in equilibrium sales, thereby improving consumer welfare, and producers can also benefit from higher profits; industry chain welfare is uncertain and conditional under the influence of multinational retailers. Moreover, there exists a conflict between industrial chain welfare and local retailers: only when multinational retailers have cost advantages and play the role of model in the market, can they have a positive effect on industry chain welfare. But at the expense of local retailers' market share and profit margins.
【作者单位】： 西安交通大学经济与金融学院;山东工商学院经济学院;
【基金】：陕西省软科学重点项目“陕西现代服务业发展研究”(编号:2014KRZ02) 教育部人文社会科学研究青年基金项目“产业链整体利益视角下跨国零售商在我国扩张的影响效应及对策研究”(编号:15YJC790144)的阶段性成果
【分类号】：F724.2
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本文编号：2044510