中国汽车产业SCP分析及对策研究

发布时间：2018-06-28 01:13

本文选题：SCP范式 + 中国汽车产业　；参考：《中国石油大学(华东)》2015年硕士论文

【摘要】：中国汽车产业从1953年建立长春第一汽车制造厂开始,经过近60年的发展,已经成长为中国国民经济的支柱产业。2009年中国成为世界第一的汽车产销国家,并连续六年蝉联产销排行榜榜首,成为名副其实的汽车大国。但是,中国的汽车产业“大而不强”,在汽车生产技术上受制于跨国企业,在管理水平上运作成本较高,在出口贸易上不具备竞争优势等等问题制约中国汽车产业发展。本文基于产业组织理论的SCP分析范式,从市场结构、市场行为、市场绩效三个维度对中国汽车产业进行较全面地分析,总结我国汽车产业目前存在的问题。并结合德国、韩国成功的汽车发展经验,提出有利于中国汽车产业发展的建议。首先从市场集中度、产品差异化、市场进入与退出壁垒、规模经济五个方面分析中国汽车产业的市场结构,认为我国汽车产业市场集中度较低,产品差异化较大,进入壁垒偏高同时退出壁垒高,规模经济不够显著。其次,通过定价、技术研发、广告促销、兼并重组反映中国汽车产业的市场行为现状为:价格战、研发投入较低、广告投入提高、兼并重组力度小等。第三,从产销规模与效益、技术进步程度、市场开放程度以及国际竞争力显示中国汽车产业的市场绩效:产销大但平均效益低,技术得到发展但仍有缺口,国外汽车进口比率较高,中国汽车的国际竞争力较低。第四,从市场结构、市场行为、市场绩效三个维度总结目前中国汽车产业存在的问题。第五,详细分析德国与韩国两个国家的成功的汽车发展经验以及对中国的借鉴启示。最后,结合全文分析,提出有利于中国汽车产业发展的建议:从“汽车大国”转变为“汽车强国”是一个复杂且漫长的系统工程,需要政府和企业共同努力。
[Abstract]:China's automobile industry has grown into a pillar industry of China's national economy after nearly 60 years of development since the establishment of Changchun No.1 Automobile Factory in 1953. In 2009, China became the world's number one country for automobile production and marketing. And six consecutive years of production and marketing ranking top, as a true automobile country. However, China's automobile industry is "big but not strong", which is restricted by multinational enterprises in automobile production technology, high operating cost in management level, lack of competitive advantage in export trade and so on. Based on the SCP analysis paradigm of industrial organization theory, this paper makes a comprehensive analysis of China's automobile industry from three dimensions: market structure, market behavior and market performance, and summarizes the existing problems in China's automobile industry. Combined with the successful automobile development experience of Germany and South Korea, the paper puts forward some suggestions for the development of China's automobile industry. Firstly, this paper analyzes the market structure of China's automobile industry from five aspects: market concentration, product differentiation, market entry and exit barriers, and scale economy. The entry barrier is on the high side and the exit barrier is high, the scale economy is not remarkable enough. Secondly, through pricing, technology research and development, advertising promotion, merger and reorganization reflect the current situation of China's auto industry market behavior: price war, R & D investment is low, advertising investment increases, merger and reorganization efforts are small. Third, the scale and efficiency of production and marketing, the degree of technological progress, the degree of market openness and international competitiveness show the market performance of China's automobile industry: large but low average benefits, technology development but still a gap. The foreign automobile import ratio is high, the Chinese automobile's international competitiveness is low. Fourth, from the market structure, market behavior, market performance three dimensions to summarize the existing problems in China's automotive industry. Fifth, the successful automobile development experiences of Germany and South Korea are analyzed in detail. Finally, based on the analysis of the full text, the paper puts forward some suggestions for the development of China's automobile industry: it is a complicated and long systematic project to change from "big country of automobile" to "powerful country of automobile", which needs the joint efforts of government and enterprise.
【学位授予单位】：中国石油大学(华东)
【学位级别】：硕士
【学位授予年份】：2015
【分类号】：F426.471

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