漫威（Marvel）与美国电影产业的媒介融合研究

发布时间：2018-07-03 17:03

本文选题：漫威 + 媒介融合　；参考：《西南大学》2016年硕士论文

【摘要】：在数字技术的驱动下,媒介融合已经成为众媒介产业中的热点话题,电影产业的勃兴,其研究也延伸至诸多电影文本外领域。本文致力于归纳美国电影娱乐公司漫威(Marvel)与美国电影产业的媒介融合问题,以漫威公司的跨媒介实践为基点,分析媒介融合给美国电影产业带来的从电影的文本到电影生产制作、发行放映以及电影消费方式和观影体验等诸多改变和影响,试图呈现一种电影产业发展的新面貌。论文主要分为“漫威的媒介融合”、“漫威的跨媒介实践”、“产业平台的媒介融合”、“市场的回应”四个板块。“漫威的媒介融合”以媒介融合的内容融合与跨媒介叙事为基础,分析漫威如何通过跨媒介的叙事方式,利用自身的故事内容在多种媒体平台上流动,建构起以电影为中心,多种媒介协作叙事的统一故事世界。由于这种跨平台的内容流动,推动漫威寻求电影与漫画、电影与游戏以及电影与电视剧多种产业之间的实践与合作,为论文的第二板块。产业中产业平台的媒介融合是第三板块讨论的主要内容,重点分析电影超越传统银幕的媒介形式融入了互联网等更宽泛的媒介文化中。第四板块着重于电影产业中消费者的产业回报以及漫威粉丝对跨媒介改编所作出的回应。“漫威与美国电影产业的媒介融合”这一命题,将媒介融合置于电影产业中讨论,从媒介融合的理论论述和短暂发展历程中可知,媒介融合一直都在不停地变化发展,一方面,融合不意味稳定和统一,随着数字技术与新媒介的发展,电影产业也不断在进行变革。另一方面,融合不仅只是停留在技术层面,同时也存在于经济和文化层面,从而推动进一步的电影实践。论文以漫威为案例研究,但在扩展上却涉及电影学、经济学、传播学等学科理论,通过“主体纯化、边界扩容”的研究路数,在更大范围内讨论媒介融合与电影产业之间的问题。同样涉及到文献研究、数据分析、比较研究、产业研究等方法。基于论文的需要,运用有效、可行的研究方法,以便获得更为精准的研究成果。
[Abstract]:Driven by digital technology, media convergence has become a hot topic in the mass media industry. This paper is devoted to summing up the media convergence between Marvel, an American film entertainment company, and the American film industry, based on Marvel's cross-media practice. This paper analyzes the changes and influences brought by the media fusion to the American film industry, from the text of the film to the production, distribution and screening of the film, as well as the mode of film consumption and the experience of watching the film, and attempts to present a new appearance of the development of the film industry. The thesis is divided into four parts: Marvel's media convergence, Marvel's cross-media practice, media integration of industrial platform and market response. "Marvel's Media Fusion" is based on the media fusion and cross-media narration. This paper analyzes how Marvel uses its story content to flow on various media platforms through the cross-media narrative mode, and constructs a movie-centered approach. The unified story world of multi-media collaborative narration. As a result of this cross-platform content flow, push anime Wei seek film and cartoon, film and game and film and TV drama industry between the practice and cooperation, for the second section of the paper. The media integration of industrial platform in industry is the main content of the third plate. The emphasis is to analyze that the media form of film transcending the traditional screen is integrated into the media culture such as the Internet. The fourth section focuses on the industrial returns of consumers in the film industry and Marvel fans' response to cross-media adaptations. The proposition of "media convergence between Marvel and American film industry" puts the media convergence in the film industry. From the theoretical discussion and brief development of media convergence, we can see that media convergence has been constantly changing and developing, on the one hand, Integration does not mean stability and unity. With the development of digital technology and new media, the film industry is constantly changing. On the other hand, fusion is not only in the technical level, but also in the economic and cultural aspects, thus promoting further film practice. This paper takes Marvel as a case study, but it involves the theories of cinematology, economics, communication and so on, through the research of "subject purification, boundary expansion". The issue of media convergence and the film industry is discussed on a wider scale. Also involved in literature research, data analysis, comparative research, industrial research and other methods. Based on the need of the thesis, effective and feasible research methods are used to obtain more accurate research results.
【学位授予单位】：西南大学
【学位级别】：硕士
【学位授予年份】：2016
【分类号】：J943

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