供给侧改革对互联网背景下出版产业发展模式转型的启示
发布时间：2018-08-19 20:09
【摘要】：互联网背景下,出版企业微观层面的供给侧改革需要基于融媒体内容形态的用户运营,重构与目标阅读人群之间的传播与商务关系形态;基于全新阅读消费模式的供给,运用差异化的产品策略和心理定价模式;基于互联网内容生产模式,实现策划编辑的角色转型;基于出版企业的内部创业,培育高效的产品运营团队,应对快速变化的外部环境。
[Abstract]:Under the background of the Internet, the supply-side reform of publishing enterprises at the micro level needs to be based on the user operation of the media content form, the reconstruction of the communication and business relationship with the target audience, and the supply of the new reading consumption mode. Using the differentiated product strategy and psychological pricing model; based on the Internet content production model to achieve the role of planning and editing transformation; based on the publishing enterprise's internal entrepreneurship, cultivate efficient product operation team, Respond to a rapidly changing external environment.
【作者单位】： 浙江大学出版社;
【分类号】：G239.2-F
，
本文编号：2192706
[Abstract]:Under the background of the Internet, the supply-side reform of publishing enterprises at the micro level needs to be based on the user operation of the media content form, the reconstruction of the communication and business relationship with the target audience, and the supply of the new reading consumption mode. Using the differentiated product strategy and psychological pricing model; based on the Internet content production model to achieve the role of planning and editing transformation; based on the publishing enterprise's internal entrepreneurship, cultivate efficient product operation team, Respond to a rapidly changing external environment.
【作者单位】： 浙江大学出版社;
【分类号】：G239.2-F
，
本文编号：2192706
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