山东省乳制品业产业组织研究

发布时间：2018-09-14 20:36

【摘要】：山东省乳制品业具有良好的资源条件和悠久的发展历史。改革开放以来,山东省乳制品业进入高速发展阶段。尤其是上世纪90年代以来,乳品市场需求旺盛,对外出口快速增长。山东省作为沿海经济大省,乳制品业综合竞争力自21世纪以来一直位居全国前列。省内乳制品市场需求旺盛,广阔的发展前景吸引了大量实力雄厚的企业集团。但是,随着资本的注入,竞争逐渐加剧,“杀牛倒奶”、“复原乳”事件、奶源重复建设等问题日益严重,使得乳制品企业处于微利甚至亏损状态,因此如何优化乳制品业产业结构、规范乳制品企业的竞争行为,保障山东省乳制品业健康发展,成为一个及其重要的课题。产业组织理论的核心问题是垄断与竞争的关系问题,产业组织优化的目标就是要实现有效竞争。本文采用定量分析与定性分析相结合的研究方法,运用产业组织理论中的SCP框架对山东省乳品加工业进行综合分析。通过对市场结构、市场行为和市场绩效的综合把握,目的是寻求山东省乳业组织优化:实现有效竞争。因为有效竞争是市场上企业之间垄断与竞争态势的理想状态的综合描述。不仅谋求使乳业既保持竞争活力,还寻求充分利用规模经济、实现较高的市场绩效。最终目标是使资源配置达到最优,使乳制品产业竞争力增强。本文共七章。第一章主要介绍研究背景及意义、选题目的以及本文的创新点及不足之处。第二章介绍国内外已有研究概况。第三章,该章内容从乳品的物理特性、原奶生产和乳制品业的生产现状、竞争现状、消费状况,介绍了山东省乳制品业整体发展的情况。第四、五、六章运用SCP框架对山东省乳制品业产业组织进行实证分析。市场结构分析指标是山东省乳制品业的规模结构、产权结构、贸易结构、市场结构,以此得出山东乳制品业结构的基本结论。从规模上看,山东省大中型乳制品企业占据着绝大多数的比例;从产权结构来看,民营企业是乳制品业的主力军;从贸易结构上看,山东省乳品净进口;从市场结构上看,乳制品业处于垄断竞争,并逐步向寡头垄断过渡;原奶生产处于完全竞争,并逐步向垄断竞争过渡。乳业市场行为从价格行为、非价格行为和组织调整行为来对乳制品企业的行为进行实证分析,得出山东省乳制品业逐渐由过度无序竞争向有序规范的良性竞争过渡,资源配置逐渐优化,产业竞争力增强。最后通过实证分析对乳制品市场的不同产权、不同规模的企业和产业的技术进步指标进行绩效分析,得出目前乳制品业市场绩效的结论,并提出综合绩效管理的模型框架。第七章为优化乳制品业产业组织的对策。本文通过实证研究指出了乳制品业产业组织优化的模式选择,并根据研究结果与发现的问题,提出了优化乳制品业的对策建议。
[Abstract]:Shandong dairy industry has a good resource and a long history of development. Since the reform and opening up, Shandong dairy industry has entered a high-speed development stage. Especially since the 1990 s, dairy market demand, export growth. Shandong Province, as a big coastal economy province, dairy industry comprehensive competitiveness has been in the forefront of the country since the 21 st century. Province dairy products market demand, broad development prospects attracted a large number of strong enterprise groups. However, with the injection of capital, the competition gradually intensifies. The problems of "killing cattle and pouring milk", "restoring milk" and repeated construction of milk source are becoming more and more serious, which makes dairy enterprises in a state of slight profit or even loss. Therefore, how to optimize the industrial structure of dairy industry, standardize the competitive behavior of dairy enterprises, and ensure the healthy development of dairy industry in Shandong Province has become an extremely important subject. The core problem of industrial organization theory is the relationship between monopoly and competition, and the goal of industrial organization optimization is to realize effective competition. In this paper, the quantitative analysis and qualitative analysis are used to analyze the dairy processing industry in Shandong province by using the SCP framework in the theory of industrial organization. Through the comprehensive grasp of market structure, market behavior and market performance, the aim is to seek for the optimization of dairy industry organization in Shandong province and to realize effective competition. Because effective competition is a comprehensive description of the ideal state of monopoly and competition among enterprises in the market. Not only to make dairy industry keep competitive vitality, but also to make full use of economies of scale to achieve higher market performance. The ultimate goal is to optimize the allocation of resources and enhance the competitiveness of the dairy industry. There are seven chapters in this paper. The first chapter mainly introduces the research background and significance, the purpose of the topic and the innovation and shortcomings of this paper. The second chapter introduces the research situation at home and abroad. In the third chapter, the physical characteristics of dairy products, the production status of raw milk and dairy industry, the present situation of competition and consumption, and the overall development of dairy industry in Shandong Province are introduced. The fourth, fifth and sixth chapters use SCP framework to analyze the dairy industry organization in Shandong Province. The index of market structure analysis is the scale structure, property right structure, trade structure and market structure of Shandong dairy industry. In terms of scale, large and medium-sized dairy enterprises in Shandong Province account for most of the proportion; from the perspective of property structure, private enterprises are the main force of the dairy industry; from the perspective of trade structure, Shandong dairy net imports; from the market structure, Dairy industry is in monopoly competition, and gradually transition to oligopoly; raw milk production is in complete competition, and gradually transition to monopoly competition. Dairy industry market behavior from price behavior, non-price behavior and organizational adjustment behavior to conduct empirical analysis of dairy enterprises' behavior, it is concluded that Shandong dairy industry gradually from excessive disorderly competition to orderly and normal healthy competition transition. The allocation of resources has been gradually optimized, and the competitiveness of the industry has been enhanced. Finally, through the empirical analysis of different property rights, different scale of enterprises and industry performance analysis of technological progress indicators, draw the conclusion of the current dairy industry market performance, and put forward a comprehensive performance management model framework. The seventh chapter is the countermeasure of optimizing the dairy industry organization. This paper points out the mode selection of dairy industry organization optimization through empirical research, and puts forward the countermeasures and suggestions on optimizing dairy industry according to the research results and the problems found.
【学位授予单位】：山东农业大学
【学位级别】：硕士
【学位授予年份】：2015
【分类号】：F426.82

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