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我国体育产业与养老产业融合态势测度与评价

发布时间:2018-09-18 09:02
【摘要】:运用文献资料调研、专家访谈和数理分析等方法,从产业融合的实践层面对我国体育产业与养老产业融合发展的态势格局进行前瞻性分析。结果显示:"体育+养老"是体育产业链与养老产业链重组形成的服务导向式创新;作为一种新经济现象,"体育+养老"市场在未来发展中也有可能形成全新独立的复合产业体系;基于灰色关联分析发现,相比体育产业与其他产业的融合度,目前我国体育产业与养老产业融合度低至0.670 7,排位末尾;建立向量自回归模型发现,我国"体育+养老"市场尚未成型,且体育养老市场培育难度很大;两大产业融合的困境源自当前我国老年体育服务的供需端掣肘,因而,政府和企业应该及时调整定位、改善供给措施,为推动两大产业融合的健康发展服务。
[Abstract]:By using the methods of literature investigation, expert interview and mathematical analysis, this paper makes a forward-looking analysis of the situation pattern of China's sports industry and old-age industry from the practical aspect of industrial convergence. The results show that "sports old-age care" is a service-oriented innovation formed by the reorganization of the sports industry chain and the old-age industry chain. As a new economic phenomenon, the "sports old-age care" market may also form a completely new independent complex industrial system in the future development. Based on the grey correlation analysis, it is found that compared with the integration of sports industry and other industries, At present, the integration degree of sports industry and old-age industry is as low as 0.670 7, which ranks at the end of the list, and the establishment of vector autoregressive model shows that the sports old-age care market in China has not yet taken shape, and it is very difficult to cultivate the sports old-age care market. The predicament of the integration of the two industries originates from the constraints on the supply and demand of sports services for the elderly in our country. Therefore, the government and enterprises should adjust their position in time, improve the supply measures, and serve to promote the healthy development of the integration of the two industries.
【作者单位】: 北京体育大学管理学院;
【分类号】:G80-05

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1 江广金;;谈体育产业与旅游产业的对接与融合[J];商业时代;2013年34期

2 周雪莲;;体育产业与旅游产业的融合分析[J];科技创新导报;2012年11期



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