基于ISM的威海市海参产业发展影响因素研究

发布时间：2018-10-26 09:30

【摘要】：海参产业目前已经成为促进威海经济发展的重要产业,其发展速度快、综合优势强,在振兴海洋经济、优化产业结构、增加渔民收入诸方面的作用十分显著。但是目前威海市海参市场上海参品质参差不齐、相关标准缺失、技术创新水平不足、品牌化发展程度低等,这些都严重制约了整个产业的健康发展。虽然国内外学者对海参产业的影响因素进行了大量卓有成效的研究,但是目前的研究仅局限于发现问题,提出建议,缺少定量的分析,而且多数都是从单个或者几个因素进行的研究,这就降低了研究的有效性、科学性以及全面性。因此本文通过实际调研收集数据,在定性分析的基础上,对威海市海参产业主要影响因素开展全面的实证研究具有重要的意义。基于对相关文献的梳理以及对海参产业发展现状、产业特征进行分析,本文提出了包括市场体系、企业战略导向、品牌化发展程度、产业内外主体间关系、人力资源、技术创新能力、货币资本、海参产业协会、海参产业标准、政策环境这十个主要的影响因素,并利用解释结构模型(ISM)对这些因素进行了分析,使因素之间的关系层次化;在此基础上,提出了研究假设,并根据假设建立了威海海参产业发展主要影响因素的理论模型;编制问卷并进行数据收集和处理;最后借助SPSS及AMOS对收集的数据进行了信度分析、验证性因子分析、单因素方差分析和独立样本t检验、相关分析以及回归分析,并依据分析结果提出相关的对策建议。研究发现：威海海参产业的发展是在多种因素共同作用下的结果,同时,这些影响因素对海参产业发展的影响程度是不同的,产生影响最大的是包括政策环境和市场体系的外围层因素;其次是要素层因素,包括货币资本、技术创新能力以及人力资源;然后是网络层因素,包括海参产业协会、海参产业标准和产业内外主体间关系;最后是影响最小的包括企业战略导向和品牌化发展程度的微观层因素。
[Abstract]:Sea cucumber industry has become an important industry to promote the economic development of Weihai. Its rapid development and strong comprehensive advantages play a significant role in revitalizing the marine economy, optimizing the industrial structure, and increasing the income of fishermen. However, at present, the quality of sea cucumber in Weihai sea cucumber market is uneven, the relevant standards are missing, the level of technological innovation is insufficient, and the level of brand development is low, which seriously restricts the healthy development of the whole industry. Although scholars at home and abroad have done a lot of fruitful research on the influencing factors of sea cucumber industry, the current research is limited to finding problems, putting forward suggestions, and lacking quantitative analysis. And most of the studies are conducted from a single or several factors, which reduces the effectiveness, scientific and comprehensiveness of the study. Therefore, it is of great significance to carry out a comprehensive empirical study on the main influencing factors of sea cucumber industry in Weihai City on the basis of qualitative analysis. Based on the review of relevant documents and the analysis of the current situation and characteristics of sea cucumber industry, this paper puts forward the following aspects: market system, enterprise strategy orientation, brand development degree, relationship between internal and external subjects, human resources, etc. The technological innovation ability, currency capital, sea cucumber industry association, sea cucumber industry standard, policy environment are ten main influencing factors. The paper analyzes these factors by using the explanatory structure model (ISM) to make the relationship between the factors hierarchical; On this basis, the research hypothesis is put forward, and the theoretical model of the main factors influencing the development of sea cucumber industry in Weihai is established according to the hypothesis, and the questionnaire is compiled and the data are collected and processed. Finally, reliability analysis, confirmatory factor analysis, single factor analysis and independent sample t-test, correlation analysis and regression analysis are carried out with the help of SPSS and AMOS. It is found that the development of sea cucumber industry in Weihai is the result of the joint action of many factors. At the same time, the influence of these factors on the development of sea cucumber industry is different. The most influential factors are the peripheral factors including the policy environment and the market system; The second is factor layer factor, including currency capital, technological innovation ability and human resource, then network layer factor, including sea cucumber industry association, sea cucumber industry standard and the relationship between inside and outside industry. Finally, it is the micro-level factors that influence the enterprise strategy orientation and brand development.
【学位授予单位】：哈尔滨工业大学
【学位级别】：硕士
【学位授予年份】：2017
【分类号】：F326.4

【参考文献】