邵东县玫瑰产业链研究

发布时间：2018-11-01 11:52

【摘要】：本文从产业链发展相关理论研究出发,结合邵东县玫瑰产业链发展实际情况,基于玫瑰产业链发展SWOT分析角度,对邵东县玫瑰产业链发展的优势、劣势、机遇和挑战等因素进行综合分析。从生产、加工、销售、社会服务四个环节分析了邵东县玫瑰产业链的发展现状及存在问题。综合考虑一般的产业链功能效应理论,从增值效应、整合效应、集聚效应、竞合效应、倍增效应、品牌效应六个方面对邵东县玫瑰产业链进行效应分析。运用层次分析法定量评选出邵东县玫瑰产业发展的主导产品,从而为今后玫瑰产业链产品发展方向提供理论指导。针对目前邵东县玫瑰产业链各环节发展现状以及整体竞争力不强的问题,提出提高邵东县玫瑰产业链水平的对策建议。主要的研究结果如下:(1)邵东县玫瑰产业链发展的优势主要是交通便利,气候适宜玫瑰的生产,生态产业园的建设使玫瑰产业的集聚效应更加凸显;劣势主要是邵东县玫瑰产业链的组织化水平不高,没有形成自己的特色产品,品牌效应欠佳:机遇主要是当前玫瑰产品的市场需求量不断扩大以及长株潭经济圈建设促进了邵东县玫瑰产业的发展;挑战主要是企业间的竞争以及来自品牌效应带来的威胁。(2)邵东县玫瑰产业链发展生产环节存在的问题主要有:玫瑰栽植管理粗放,玫瑰科研人才极度匮乏,玫瑰产业规模集约化程度低,抗风险能力不高;加工环节存在的问题主要有:加工环节薄弱,产品缺乏市场竞争力,研发环节技术滞后,品牌效应不强;销售存在的问题主要有:价格信息体系滞后,各类市场体系不健全;社会服务环节存在的问题主要有:各经济主体较为分散,尚未进行有效地整合,还没有形成功能配套、优势互补的社会化服务体系。(3)邵东县玫瑰产业链主要有增值效应、整合效应、集聚效应、竞合效应、倍增效应、品牌效应6个功能效应。影响主导产品选择的主要因素为产品的生产效益,尤其是经济效益。今后发展过程中,邵东县玫瑰产业主导产品选择发展的顺序依次为:玫瑰精油黄刺玫瑰爽口液玫瑰花茶玫瑰细胞液。(4)基于以上对邵东县玫瑰产业链各环节和整体功能效应的分析,提出提高邵东县玫瑰产业链水平的对策建议。在完善邵东县玫瑰产业链构成环节方面,主要从抓好玫瑰生产基地建设,提升企业技术水平、打造玫瑰产品名牌,整合市场体系、完善销售渠道以及完善网络式玫瑰产业链服务体系等方面着手;在提升整个产业链竞争力方面,主要从规划建设玫瑰产业园、打造玫瑰主题公园、拓展产品深加工渠道以及设立玫瑰研究中心等方面着手。
[Abstract]:Based on the theoretical research of industrial chain development and the actual situation of the rose industry chain development in Shaodong County, this paper analyzes the advantages and disadvantages of the rose industry chain development in Shaodong County, based on the SWOT analysis of the rose industry chain development. Opportunities and challenges and other factors for comprehensive analysis. This paper analyzes the present situation and existing problems of rose industry chain in Shaodong County from four aspects of production, processing, sales and social service. Considering the general theory of industrial chain function effect, this paper analyzes the effect of Shaodong rose industry chain from six aspects: value-added effect, integration effect, agglomeration effect, competition effect, multiplication effect and brand effect. The main products of rose industry development in Shaodong County are selected by AHP, which provides theoretical guidance for the development direction of rose industry chain in the future. In view of the current situation of rose industry chain in Shaodong county and the problem that the overall competitiveness is not strong, the countermeasures and suggestions to improve the level of rose industry chain in Shaodong county are put forward. The main results are as follows: (1) the advantages of the rose industry chain development in Shaodong County are the convenient transportation, the suitable climate for rose production, and the construction of ecological industry park make the rose industry agglomeration effect more prominent; The main disadvantage is that the organizational level of the rose industry chain in Shaodong County is not high, and it has not formed its own characteristic products. Brand effect is not good: the opportunity is that the market demand of rose products is expanding and the construction of Chang-Zhuzhou-Xiangtan economic circle has promoted the development of rose industry in Shaodong County; The main challenges are the competition among enterprises and the threats from brand effects. (2) the problems in the development and production of the rose industry chain in Shaodong County are: the extensive management of rose planting and the extreme shortage of researchers in rose research. The scale of rose industry is low, and the ability of resisting risk is not high; The main problems in processing are: weak processing links, product lack of market competitiveness, R & D technology lag, brand effect is not strong, the main problems of sales are: price information system lag, all kinds of market system is not perfect; The main problems in the social service link are as follows: the main economic bodies are scattered, have not been effectively integrated, and have not yet formed a socialized service system with complementary functions and complementary advantages. (3) the rose industry chain in Shaodong County mainly has value-added effects. Integration effect, agglomeration effect, competing effect, multiplier effect, brand effect six functional effects. The main factor influencing the choice of the leading product is the production benefit, especially the economic benefit. In the course of future development, The order of the selection and development of the leading products of the rose industry in Shaodong County is as follows: rose essential oil yellow thorn rose toner rose tea rose cell fluid. (4) based on the above analysis of the effect of each link and the whole function of Shaodong rose industry chain, The countermeasures and suggestions to improve the level of rose industry chain in Shaodong County are put forward. In the aspect of perfecting the components of the rose industry chain in Shaodong County, we mainly focus on the construction of rose production base, upgrade the technology level of enterprises, build the famous brand of rose products, and integrate the market system. Improve the sales channels and improve the network rose industry chain service system and so on; In order to enhance the competitiveness of the whole industry chain, we should plan and build the rose industry park, build the rose theme park, expand the deep processing channels of the products and set up the rose research center.
【学位授予单位】：中南林业科技大学
【学位级别】：硕士
【学位授予年份】：2016
【分类号】：F326.13

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