巴州区中药产业招商引资战略研究

发布时间：2018-11-04 15:09

【摘要】：中医药自古以来都是中国的民族瑰宝,中药产业属于二十一世纪朝阳产业。巴州区中药材种植历史悠久、资源种类繁多、品质优良,独特的自然条件和现代的社会资源条件为中药产业的发展奠定了基础,通过多年的发展和实践,巴州区立足自身条件与发展实际,将中药产业作为地方发展的重要产业,在“十三五”开局更是将中药产业定位为全区的主导产业,并出台了具体的产业发展意见。招商引资是促进地方经济增长的重要手段,科学合理的招商引资有利于调整产业结构、推动技术创新与进步、带动劳动力就业、提高人民生活水平和城市经济发展水平。中药产业作为巴州区四大农业之首,其发展更是离不开招商引资。本文在归纳与借鉴国内外有关中药产业发展、招商引资、招商引资战略相关理论及其应用研究的基础上,结合工作实践经验,按照“现状、问题分析——环境分析——战略选择——对策建议”的结构,立足巴州区中药产业招商引资现状,发现目前存在着招引项目少、涉及领域窄、建设进度慢、道地药材优势发挥不充分等问题,主要是由中药产业招商引资任务不明、奖惩制度不健全、考核制度不完善、过度追求招大引强、渠道单一等原因造成。从问题出发,运用SWOT分析方法,对巴州区中药产业招商引资的内部优势与劣势、外部机会与威胁进行分析,并在此基础上采用专家评分法,构建IFE-EFE要素评价矩阵,确定巴州区中药产业招商引资应选择SO+WO战略。立足巴州区实际,结合分析结果,本文提出现阶段巴州区中药产业招商引资应该实施“政府主体、政策激励、工业主导、三产并进”的积极主动的扩张性战略,并对巴州区中药产业招商引资工作提出了完善制度保障；加大对外宣传力度,提高对外知名度；做强产业基础；优化投资环境；立足资源承接产业转移,依托乡情回引创业；健全招商网络,专业化招商；招商引资与招才引智结合的建议。
[Abstract]:Chinese medicine has been the national treasure of China since ancient times, and the Chinese medicine industry belongs to the sunrise industry of 21 century. Bazhou District has a long history of Chinese herbal medicine planting, a wide variety of resources, excellent quality, unique natural conditions and modern social resources conditions, which have laid the foundation for the development of traditional Chinese medicine industry through many years of development and practice. Based on its own conditions and development reality, Bazhou District regards the traditional Chinese medicine industry as an important industry for local development. At the beginning of the 13th Five-Year Plan, it positioned the traditional Chinese medicine industry as the leading industry in the whole region, and put forward specific suggestions for the development of the industry. Attracting investment is an important means to promote local economic growth. A scientific and reasonable investment promotion is beneficial to adjust the industrial structure, promote technological innovation and progress, promote the employment of labor force, improve people's living standards and the level of urban economic development. As the first of the four major agriculture in Bazhou District, the development of traditional Chinese medicine industry is inseparable from attracting investment. On the basis of summing up and drawing lessons from the relevant theories and applied research on the development of traditional Chinese medicine industry at home and abroad, the strategy of attracting investment and combining the practical experience of work, according to the present situation, The structure of problem analysis-environmental analysis-strategic choice-countermeasures and suggestions. Based on the present situation of Chinese medicine industry in Bazhou District, it is found that there are fewer attracting projects, narrower fields and slower construction progress. The problems such as insufficient exertion of the advantages of traditional Chinese medicine are mainly caused by the unclear task of attracting investment from the traditional Chinese medicine industry, the imperfect reward and punishment system, the imperfect examination system, the excessive pursuit of recruiting and attracting strength, the single channel and so on. Starting from the problem, using SWOT analysis method, this paper analyzes the internal advantages and disadvantages, external opportunities and threats of the traditional Chinese medicine industry in Bazhou district. On the basis of the analysis, the evaluation matrix of IFE-EFE elements is constructed by using the expert scoring method. SO WO strategy should be selected to attract investment from traditional Chinese medicine industry in Bazhou district. Based on the reality of Bazhou District and the result of analysis, this paper puts forward that the active expansionary strategy of "government main body, policy incentive, industry leading, three industries advancing together" should be implemented in the present stage of traditional Chinese medicine industry in Bazhou district. And put forward the perfect system guarantee to the traditional Chinese medicine industry of Bazhou district to attract investment; Strengthen the publicity, improve the visibility; strengthen the industrial base; optimize the investment environment; based on resources to undertake industrial transfer, rely on the local conditions to start a business; improve the investment network, professional investment; The suggestion of the combination of investment and talent.
【学位授予单位】：四川农业大学
【学位级别】：硕士
【学位授予年份】：2016
【分类号】：F426.72

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