张家界市食品产业发展现状分析与对策研究

发布时间：2018-11-05 12:26

【摘要】：食品产业是我国的支柱产业和基础性产业,是国计民生的大事。国家食物结构发生深刻变化,我国深层次的食品安全问题非常突出。从2014年以来,中国37607家规模以上企业的食品工业产值为10.89万亿元,增长速度为8.0%,低于全国工业产值增加值0.3%,是近几年来首次增幅低于两位数。中国食品工业已经连续三年增速下降。“民以食为天,食以安为先”确保“舌尖上的安全”是政府的头等大事。在2016年初,习近平总书记关于我国经济结构改革怎么改、如何去改的问题下达了“整治”建议书,即供给侧结构性改革。而后又为供给侧改革明确了改革的方向,及着力提高供给侧体系的质量和效率,增强经济持续增长动力。那么具体我我国的食品产业就应该从两个大的方面去做：一是升级产品,切实做好食品安全,做到货好价实；二是进行产业结构升级提质,向高附加值的两端或全产业链发展。张家界作为旅游城市,其中国家级4A景区就有八处。食品产业作为旅游景区特色产品宣传窗口。联系张家界实际,本文从发展战略的角度来研究张家界食品产业,即张家界市的食品产业战略调查。而所谓产业战略也就是所谓的产业发展战略,就是分析构成产业发展全局的各个局部、因子之间的关系,找出影响并决定其产业经济全局发展的局部或因素,而相应做出的战略部署或决策。首先,本文详细阐述国内外食品产业发展过程中学者专家发表的相关理论和重要思想；其次从张家界食品产业发展的现状出发,总结2010年—2014年间张家界市食品产业发展历程,探讨食品产业发展的一般特征和原因,剖析其存在的问题：再次在简要介绍SWOT分析方法的基础上,系统地论述张家界市在食品产业发展方面存在的优势和劣势、面临的机遇和威胁。最后,本文在明确张家界市食品产业发展目标和思路的基础上,提出了集群发展、绿色有机、高标准高质量、地方特色、龙头企业带动、区域品牌等六大发展举措,寄望“六大举措”的实施能促进张家界市食品产业的稳健、高效、可持续发展。
[Abstract]:Food industry is our country's pillar industry and basic industry, is a major event of the national economy and people's livelihood. Profound changes have taken place in the national food structure, and the deep-level food safety problem in China is very prominent. Since 2014, the food industry output value of 37607 enterprises in China has reached 10.89 trillion yuan, a growth rate of 8.0 yuan, which is lower than the national industrial output value of 0.3%, which is the first time in recent years that the growth rate is lower than the double-digit figure. China's food industry has fallen for three consecutive years. It is the government's top priority to ensure the safety of the tongue. In early 2016, President Xi Jinping issued a "fix" proposal on how and how to reform China's economic structure, namely supply-side structural reform. Then it clarifies the direction of the reform for the supply-side reform and focuses on improving the quality and efficiency of the supply-side system to enhance the driving force of sustained economic growth. Then the specific food industry of our country should do from two big aspects: first, to upgrade the product, to do a good job of food safety, and to make the goods good in price; second, to upgrade the industrial structure and raise the quality, and to develop to both ends of the high value-added industry or the whole industrial chain. Zhangjiajie as a tourist city, one of the national 4A scenic spot has eight. The food industry serves as the tourist spot characteristic product propaganda window. According to the reality of Zhangjiajie, this paper studies the food industry in Zhangjiajie from the perspective of development strategy, that is, the survey of the food industry strategy in Zhangjiajie. And the so-called industrial strategy is the so-called industrial development strategy, which is to analyze the relationship between the various parts and factors that constitute the overall situation of industrial development, to find out the parts or factors that affect and determine the overall development of its industrial economy. And the corresponding strategic deployment or decision. First of all, this paper describes the development of food industry at home and abroad in the process of scholars and experts published related theories and important ideas; Secondly, from the current situation of Zhangjiajie food industry development, this paper summarizes the development course of Zhangjiajie food industry from 2010 to 2014, and probes into the general characteristics and reasons of the food industry development. On the basis of brief introduction of SWOT analysis methods, the advantages and disadvantages of Zhangjiajie in the development of food industry, the opportunities and threats faced by Zhangjiajie City are systematically discussed. Finally, on the basis of clarifying the development goals and ideas of the food industry in Zhangjiajie City, this paper puts forward six development measures, such as cluster development, green organic, high standard and high quality, local characteristics, leading enterprises, regional brands, etc. It is hoped that the implementation of the six measures will promote the steady, efficient and sustainable development of the food industry in Zhangjiajie City.
【学位授予单位】：湖南农业大学
【学位级别】：硕士
【学位授予年份】：2016
【分类号】：F426.82

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