我国体育赛事产业的法律保护研究

发布时间：2018-11-25 08:09

【摘要】：体育赛事产业收入主要依赖体育赛事转播权和体育赛事标志的市场开发。分析了体育赛事产业概念及分类,体育赛事产业具有较高的关联性,形成了一个系统且又复杂的产业链,体育赛事产业可细分为5大类。分析了我国体育赛事转播权和体育赛事标志的立法、执法、司法的保护现状及问题,我国体育赛事产业存在体育赛事标志立法强于体育赛事转播权立法;对奥林匹克标志保护执法强度远高于一般赛事标志执法力度;法院对体育赛事转播权和体育赛事节目司法判决案例中,由于对体育赛事转播权法律性质界定不清晰,判决结果存在很大差异。我国体育赛事产业主要存在立法层次低,缺乏体系性;缺乏责任追究与侵权救济制度;投融资法律保障机制不完善;缺乏行业自律;执法机关打击力度不强等问题。借鉴分析了美国体育赛事产业在赛事标志、税收、体育赛事转播法案、版权法、网络转播等方面的保护经验。最后提出了完善体育赛事产业立法,提高行政执法的执行力,完善体育赛事产业投融资政策,加强体育赛事产业的行业自律,严厉打击各类体育赛事侵权行为等保护措施。
[Abstract]:The income of sports industry mainly depends on the market development of sports broadcasting right and sports event logo. This paper analyzes the concept and classification of sports industry. Sports industry has a high correlation and forms a systematic and complex industry chain. Sports industry can be subdivided into 5 categories. This paper analyzes the present situation and problems of the legislation, law enforcement and judicial protection of the broadcasting right of sports events and the symbol of sports events in our country. The legislation of sports event signs is stronger than the legislation of broadcasting right of sports events in China's sports events industry. The intensity of law enforcement of Olympic logo protection is much higher than that of general competition mark enforcement; In the case of the court's judicial decision on the broadcasting right of sports events and the program of sports events, the legal nature of the right to broadcast sports events is not clearly defined, and the result of the judgment is very different. There are some problems in the sports industry of our country, such as low legislative level and lack of system; lack of liability investigation and tort relief system; imperfect legal protection mechanism of investment and financing; lack of self-discipline of the industry; and weak crackdown by law enforcement agencies. This paper analyzes the protection experience of American sports industry in the aspects of race logo, tax, sports event relay act, copyright law, network broadcasting and so on. Finally, the author puts forward some protective measures, such as perfecting the legislation of sports industry, improving the executive power of administrative law enforcement, perfecting the investment and financing policy of sports industry, strengthening the self-discipline of sports industry, and severely cracking down on the infringement of all kinds of sports events.
【作者单位】：中国矿业大学体育学院;
【基金】：教育部人文社会科学研究规划基金项目(16YJA890018)
【分类号】：G80-05

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