湖南省体育文化产业现状及对策研究
发布时间:2019-01-28 07:12
【摘要】:近些年来,各级政府出于对于体育文化产业的推动与促进,陆续发布了很多相关的扶持以及改进措施。所以很容易看出,结合湖南省的体育文化特色,还是有很多的机遇和挑战的。虽然在最近几年中,湖南省的体育文化产业的表现有所提高,对湖南经济的贡献能力不断攀升,但仍有一定的问题和疏漏。首先是政府体制障碍,改革还不是很彻底。政府还需要更多的经济投入,在教育方面,还要更加重视体育人才的培养,体育器材也要不断的更新。同时,也要加强对于体育运动的宣传力度,加强全民经常运动的意识,呼吁越来越多的人都参与到体育运动。这样体育运动才会有市场,体育文化产业才能开展得起来。同时,多组数据证明,体育产业结构还存在不均衡的现象,我们要保持长处,同时不断的修补短板。由此可以看出,当前的发展形势下,只有依靠吸引更多的人群参与到体育运动健身中,形成固定的消费群体,才能够在一定程度上更好地开展体育文化活动。在完整的体育发展体系尚未健全之前,湖南省所做的很多计划与目标都难以实现。因此,要想发展体育文化产业,就需要将目光注重到建立起更加合理的可持续盈利模式,形成一个完整的体育布局。
[Abstract]:In recent years, for the promotion of sports and cultural industry, governments at all levels have issued a lot of related support and improvement measures. Therefore, it is easy to see that there are many opportunities and challenges combined with the sports culture of Hunan Province. Although in recent years, the performance of sports and culture industry in Hunan Province has been improved, and its contribution to Hunan's economy has been rising, there are still some problems and omissions. First is the government system obstacle, the reform is not very thorough. The government also needs more economic investment, more attention to the training of sports personnel in education, sports equipment should be constantly updated. At the same time, it is necessary to strengthen the publicity of sports, strengthen the awareness of regular movement of the whole people, and appeal to more and more people to participate in sports. Only in this way will there be a market for sports and cultural industries can be developed. At the same time, many groups of data prove that the structure of the sports industry is still uneven, we should maintain the strengths, while constantly repair the short board. From this, we can see that under the current development situation, only by attracting more people to participate in sports fitness, forming a fixed consumer group, can we better develop sports cultural activities to a certain extent. Before the complete sports development system is complete, many plans and goals of Hunan Province are difficult to achieve. Therefore, in order to develop the sports culture industry, we should pay attention to the establishment of a more reasonable sustainable profit model and form a complete sports layout.
【作者单位】: 南华大学体育学院;
【基金】:湖南省哲学社会科学基金《和谐体育文化与人的全面发展》项目号(14YBB070)
【分类号】:G80-05
本文编号:2416825
[Abstract]:In recent years, for the promotion of sports and cultural industry, governments at all levels have issued a lot of related support and improvement measures. Therefore, it is easy to see that there are many opportunities and challenges combined with the sports culture of Hunan Province. Although in recent years, the performance of sports and culture industry in Hunan Province has been improved, and its contribution to Hunan's economy has been rising, there are still some problems and omissions. First is the government system obstacle, the reform is not very thorough. The government also needs more economic investment, more attention to the training of sports personnel in education, sports equipment should be constantly updated. At the same time, it is necessary to strengthen the publicity of sports, strengthen the awareness of regular movement of the whole people, and appeal to more and more people to participate in sports. Only in this way will there be a market for sports and cultural industries can be developed. At the same time, many groups of data prove that the structure of the sports industry is still uneven, we should maintain the strengths, while constantly repair the short board. From this, we can see that under the current development situation, only by attracting more people to participate in sports fitness, forming a fixed consumer group, can we better develop sports cultural activities to a certain extent. Before the complete sports development system is complete, many plans and goals of Hunan Province are difficult to achieve. Therefore, in order to develop the sports culture industry, we should pay attention to the establishment of a more reasonable sustainable profit model and form a complete sports layout.
【作者单位】: 南华大学体育学院;
【基金】:湖南省哲学社会科学基金《和谐体育文化与人的全面发展》项目号(14YBB070)
【分类号】:G80-05
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